This document provides details about Deepanshu Bhatia's visit to SKS Fasteners Limited and Varroc Polymers Pvt Ltd as part of an MSME project. It includes information about the companies' products, production processes, clients, marketing, finances, and HR functions obtained through interviews during the visit. The report also contains certificates verifying Deepanshu's visit and a declaration by him that the project is his own work.

1. 1
A PROJECT REPORT ON:
(SKS FASTENER PVT LTD AND VARROC PLOYMER PVT LTD)
SUBMITTED TO SAVITRIBAI PHULE PUNE UNIVERSITY
BY
DEEPANSHU BHATIA
MBA-3 (2019-2021)
PRN : (2019-1106-0001-0005)
Roll No : (MBA19L22)
UNDER THE GUIDANCE OF:
MR ABHAY PATHAK
IAEER’S PUNE INSTITUTE OF BUSINESS MANAGEMENT,
PUNE- 412115

2. 2
To whom so ever it may concern
This is to certify that the Project Report titled group project on “MSME” is
an authentic work carried out by MR. DEEPANSHU BHATIA from MBA -3
of IAEER’s Pune Institute of Business Management, Pune- 412115as a
fulfillment of MBA Course of Savitribai Phule Pune University. He has
worked under our guidance and satisfactorily completed his/her project
work.
Place: Date:
Signature of Internal Guide
Signature of External Examiner
Signature of Director / COE

3. 3
To whom so ever it may concern
This is to certify that Mr. DEEPANSHU BHATIA has visited our company
on Sunday dated 01/12/2019 with his friends for the purpose of MSME
Live Project were they have asked us question related to our product
and company.
The interview last for 40 to 45 minutes. It was a nice interaction, and
also we hope we have share the necessary information which they
were needed for their project.
Place:
Chakan, Pune
Date : 01/12/2019 HR Manager

4. 4
DECLARATION
I DEEPANSHU BHATIA solemnly declare that the project report MSME Live Project is
based on my own work carried out during the course of our study under the supervision of
Mr. Abhay Pathak Sir.
I further certify that :
1. The work has not been submitted to any other institution for any other degree/diploma/
certificate in this university or any other University of India.
2. We have followed the guidelines provided by the university in writing the report.
SIGNATURE DEEPANSHU BHATIA
UID- 2019-1106-0001-0005
ROLL NO: MBA19L22

5. 5
Contents
MSME 1: Visit to SKS Fasteners Limited pune;......................................................................................8
About company:.....................................................................................................................................9
Establishment: .......................................................................................................................................9
SKS Fasteners Limited Details......................................................................................................10
Product:................................................................................................................................................11
Flange bolt: .......................................................................................................................................11
Combination screw:.........................................................................................................................11
Engine faster: ...................................................................................................................................12
Wheel hub bolt:................................................................................................................................12
Hing pin:...........................................................................................................................................12
Wheel nut bolt: .................................................................................................................................13
Company strategy:...........................................................................................................................14
Production process:...............................................................................................................................15
Forging:............................................................................................................................................15
Trimming .........................................................................................................................................15
Pointing............................................................................................................................................15
Drilling :............................................................................................................................................15
Heat treatment:.................................................................................................................................15
PORTER FIVE FORCES AND BCG MATRIX ANALYSIS: ...............................................................................16
Organization structure:..........................................................................................................................17
CLIENTELE: ............................................................................................................................................17
Marketing: ............................................................................................................................................18
Client contact & marketing method:..................................................................................................18
Finance:.................................................................................................................................................18
HR function: ..........................................................................................................................................19
MSME-2: Varroc Polymers Pvt Ltd.....................................................................................................20
About company:....................................................................................................................................20
ESABLISMENT: ..................................................................................................................................20
Products:...............................................................................................................................................21
Polymer air filter................................................................................................................................21
Polymer advance seating system: ......................................................................................................22
Mirror assembly: ...............................................................................................................................22

6. 6
Production process:...............................................................................................................................22
Raw material:....................................................................................................................................22
Molding:............................................................................................................................................23
Quality control:..................................................................................................................................23
Paint shop : .......................................................................................................................................23
Sticker: ..............................................................................................................................................23
Assembly:..........................................................................................................................................24
Packaging: .........................................................................................................................................24
CLIENTELE: ............................................................................................................................................24
Marketing: ............................................................................................................................................25
Finance:.................................................................................................................................................25
Shareholding Pattern.........................................................................................................................25
Equity share information ...................................................................................................................26
Major Institutional Shareholders ................................................................................................27
Hr function : ..........................................................................................................................................28
Board of director ...............................................................................................................................28
Hr policy:...........................................................................................................................................29
COMPARISON:......................................................................................................................................29
CONCLUSION.....................................................................................................................................29

7. 7
ACKNOWLEDGEMENT
While conducting this report, I got support in many ways from many people. First, I am deeply
grateful to my project guide, Abhay Pathak sir who helped me with full devotion and always
supported me earnestly whenever it was needed. Without his guidance& moral support and
academic inputs this report was not possible.
My friends have been biggest support for me at every juncture of life. They manifested their great
interest in my research work also and always tried to make things easy for me.
A word of gratitude goes to my family members whose love; affection and understanding have
enabled me to complete this Endeavour with ease.

8. 8
MSME 1: Visit to SKS Fasteners Limited pune;
On 29th
nov 2019, myself with my team member visited to SKS Fasteners limited pune to know
about how a msme company work, through some practical knowledge. We get some reference
through past employee and meet to an employee and security personnel of company. They show
us production process and some product from outside of production place. We did conduct a
interview type questionnaire with employee and security personnel regarding company
information, product , marketing , and other useful informal which I will be sharing in this
project report. They did not share other information regarding price and profit margin on
product. Also we take some photograph with employee to maintain a healthy relationship for
future help.

9. 9
About company:
SKS Fasteners is one of the leading Automotive Fasteners supplier in India Renowned industrialist
Mr. S. K. Bindal is leading the team at SKS Fasteners. Prestigious awards like “Udyog Ratna” &
“Vikas Ratna” etc. have been conferred on Mr. S. K. Bindal for his progressive outlook in
industrial development and excellence in exports.Mr. S. K. Bindal was director of South Gujrat
Chamber of Commerce from 1991 till 1997. SKS Fasteners was started in 1998 keeping in mind
the requirement of good reliable fasteners to meet the growing demand in India.
Ever since, SKS has not only earned a name for itself as a reliable supplier of quality fasteners ,
but is considered by many industries as a partner in their business.
v
Establishment:
SKS Fasteners Limited is a Non-govt company, incorporated on 19 Dec, 1996. It's a public
unlisted company and is classified as 'company limited by shares'.
Company's authorized capital stands at Rs 1145.0 lakhs and has 69.18171% paid-up capital
which is Rs 792.13 lakhs. SKS Fasteners Limited last annual general meet (AGM) happened on
29 Sep, 2017. The company last updated its financials on 31 Mar, 2017 as per Ministry of
Corporate Affairs (MCA).
SKS Fasteners Limited is majorly in Manufacturing (Metals & Chemicals, and products thereof)
business from last 23 years and currently, company operations are active. Current board
members & directors are SANWARMALL CHANGOIWALA, SUSHILKUMAR
PHOOLCHAND BINDAL, VINODKUMAR VIMALCHAND JAIN, RAJIV KUMAR
AGARWAL, SUDHANSHU SUSHIL BINDAL, MEENAL SUDHANSHU BINDAL,
MAHENDRA KUMAR SHARMA and GAURI BHARATSINGH DIGHWA .

10. 10
Company is registered in Pune (Maharashtra) Registrar Office. SKS Fasteners Limited registered
address is 1990, AMBETHAN ROAD, CHAKAN TALUKA, RAJGURUNAGAR PUNE MH
410501 IN.
SKS Fasteners Limited Details
CIN U27109PN1996PLC131826
Date of Incorporation 19 Dec, 1996
Status Active
Company Category Company limited by Shares
Company Sub-category Non-govt company
Company Class Public
Business Activity Manufacturing (Metals & Chemicals, and products thereof)
Authorized Capital 1145.0 lakhs
Paid-up Capital 792.13 lakhs
Paid-up Capital % 69.18171
Registrar Office City Pune
Registered State Maharashtra
Registration Number 131826
Registration Date 19 Dec, 1996
Listing Status Unlisted
AGM last held on 29 Sep, 2017
Balance Sheet last updated on 31 Mar, 2017

11. 11
Product:
Flange bolt:
Flange bolts have a circular flange under the head that acts like a washer to distribute the load. Flange
bolts that are non-serrated are sometimes called frame bolts..Flange bolts: This type of connection is
called a bolted connection. If the nut is unscrewed from the bolt, the two parts can be separated, so
that the bolt.
Combination screw:
Bolts are typically used to create bolted joints, which is a combination of the nut applying a clamping
force, pinning the joint sideways. This is why many bolts have an unthreaded shank — it creates for a
stronger and more effective dowel. Therefore, unthreaded shanks have long been a defining
characteristic of bolts when comparing them to their screw counterparts.

12. 12
Engine faster:
Steel fasteners are usually made of high grade stainless steel wire or rod. Steel
automotive fasteners are used in door panels, small engine parts, airbag housings, among many
other parts of a vehicle. Automotive fasteners include nuts, bolts, screws, retainers, spring clips
or washers.
Wheel hub bolt:
Wheel studs are the threaded fasteners that hold on the wheels of many automobiles. They are
semi-permanently mounted directly to the vehicle hub, usually through the brake drum or brake
disk. Many automobiles instead use bolts to do this, where removable bolts screw into the wheel.
Hing pin:
A jointed or flexible device that allows the turning or pivoting of a part, such as a door or lid, on a station
ary frame. A similar structure or part, such as one that enables the valves of a bivalve mollusk to open a
nd close. A small folded paper rectangle gummed on one side, used especially to fasten stamps in an alb
um A point or circumstance on which subsequent events depend. Hinged, hinging, hinges

13. 13
Wheel nut bolt:
Wheel studs are the threaded fasteners that hold on the wheels of many automobiles. Lug nuts are
fastened onto the wheel stud to secure the wheel. When a wheel is removed for tire changes etc., the
stud remains in the hub. Many automobiles instead use bolts to do this, where removable bolts screw
into the wheel hub.

14. 14
Company strategy:
PPC (PRODUCTION PALNNIN AND CONTROL) IN PRODUCTION:
PRE PLANING;
PRE PLANNING ,UNDER THE phase of production planning basic ground work on the product design ,
layout design an work flow are prepared the operation related to the availability scope & capacity of
men machine many material time are estimated.
Planning:
this is the phase where a complete analysis eN routing ,estimating and scheduling is done . its also tries
to find cut the area of concern for short time& long time , so that prominent planning can be proceed.
Control:
The function included is dispatching, follow up, inspection and evolution. it tries to analyze the
expedition of work in progress . This is one of the important phases of the production planning and
control.
A copy of daily production planning of the company at 10/11/2018:

15. 15
Production process:
Forging:
Forging is a manufacturing process involving the shaping of metal using
localized compressive forces. The blows are delivered with a hammer (often a power hammer) or
a die. Forging is often classified according to the temperature at which it is performed: cold
forging (a type of cold working), warm forging, or hot forging (a type of hot working). For the
latter two, the metal is heated, usually in a forge. Forged parts can range in weight from less than
a kilogram to hundreds of metric tons. Forging has been done by smiths for millennia; the
traditional products were kitchenware, hardware, hand tools, edged weapons, cymbals,
and jewellery.
Trimming
Trimming is a manufacturing process that is used as a finishing operation for forged parts, in
order to remove flash. Most often it is desirable to perform this operation while the work is still
hot for maximum efficiency; therefore it is usually incorporated into the
larger production process.
Pointing
Define quality control check points to be used for testing the product quality at any point in the
production process .Quality Control Point is a point or stage of manufacturing where it is
essential to control (reduce or eliminate) a risk to avoid down time .For example, checking the
temperature of oil every three hours. There is the ability to set the frequency and list required
tasks and accountable personnel.
Drilling :
Drilling is a cutting process that uses a drill bit to cut a hole of circular cross-section in solid
materials. The drill bit is usually a rotary cutting tool, often multi-point. The bit
is pressed against the work-piece and rotated at rates from hundreds to thousands of revolutions
per minute. This forces the cutting edge against the work-piece, cutting off chips (swarf) from
the hole as it is drilled.
In rock drilling, the hole is usually not made through a circular cutting motion, though the bit is
usually rotated. Instead, the hole is usually made by hammering a drill bit into the hole with
quickly repeated short movements.
Heat treatment:
Heat treating (or heat treatment) is a group of industrial and metalworking processes used to alter
the physical, and sometimes chemical, properties of a material. The most common application
is metallurgical. Heat treatments are also used in the manufacture of many other materials, such
as glass. Heat treatment involves the use of heating or chilling, normally to extreme temperatures, to
achieve the desired result such as hardening or softening of a material. Heat treatment techniques
include annealing, case hardening, precipitation strengthening, tempering, carburizing,

16. 16
normalizing and quenching. It is noteworthy that while the term heat treatment applies only to
processes where the heating and cooling are done for the specific purpose of altering properties
intentionally, heating and cooling often occur incidentally during other manufacturing processes
such as hot forming or welding.
PORTER FIVE FORCES AND BCG MATRIX ANALYSIS:
PORTER FIVE FORCES
1. COMPERATIVE
RIVALRY
2.BARGNING
POWER OF
SUPPLIER
3.BARGNING
POWER BUYER
4.THREAT OF
NEW ENTRANTS
5. THREAT OF
SUBSTITUTE
High,
As there are high
number of company
which provide same
facility.
Low,
As there are
various supplier
with comparative
pricing.
Moderate,
They are more
sensitive about
the total quality
and efficiency
expected in 2b
market .
Moderate,
High capital
requirement,
Economy
slowdown,
skilled labored
issue.
Low
Existing
customer base.
Known sources
And tender ship
in b2b and b2g.
BCG MATRIX
Cash cows: Flange bolt
Star: Combination screw
Question: Engine faster
Dogs: Wheel nut bolt

17. 17
Organization structure:
CLIENTELE:
List of customer
 Heavy Commercial Vehicles
 Two & Three Wheelers
 Engines
 Defense
 White Goods
 Light Commercial Vehicles
 Jeeps
 Earth Moving Equipment
 Construction
 Passenger Cars
 Tractors & Farm Equipment
 Railways.
LIST OF SOME ESTEEM CUSTOMER
 Ashok Leyland
 Dana
 Spicer
 Hyundai
BOTTOM
MANGEMENT
MIDDLE MANGEMENT
TOP MANGEMENT MANGING
DIRECTOR
EXCUTIVE
DIRECTOR
MARKETING
PPC (PRODUCT
PLANNINGAND
CONTROL)
QUALITY
MANGEMENT
1.QUALITY
ASSURANCE
2.QUALITY
CONTROL

18. 18
 John deere
 Ye commercial vechile
 Tata motor
 Fleet guard
 Mahindra
 Piaggio
Marketing:
Client contact & marketing method:
 In bound marketing strategy.
 Company has large number of existing client and to maintain business relationship,
company has team of marketing executive. There are two or three marketing person,
whom given responsibility to maintain the business out flow with them.
 Marketing team take pre product order from client and co ordinate with ppc department
to meet deadline of product development.
 And those marketing team give proper detail to client about product delivery and price
affection.
 Since business is based on B2B business marketing strategy, the marketing team needs to
maintain client relationship trough smooth outflow of business.
Finance:
 Fund management and other financial activity done by financial executive through Tally
software.
 A charted accountant and two accountants executive are there in the company to assist or
manage the financial operation.
 A company secretary is also working in company.
 In FY2018, the company reported a net profit of Rs. 8.29 crore on an OI of Rs. 158.12
crore, compared to a net profit of Rs. 5.62 crore on an OI of Rs. 113.97 crore in the
previous year.
 Company is private limited so all profit and loss goes to group of these director.
Board of director:
SUSHIL KUMAR PHOOLCHAND BINDAL MANAGING DIRECTOR
VINOD KUMAR VIMALCHAND JAIN DIRECTOR
RAJIV KUMAR AGARWAL DIRECTOR

19. 19
SUDHANSHU SUSHIL BINDAL DIRECTOR
MEENAL SUDHANSHU BINDAL DIRECTOR
SANWARMALL CHANGOIWALA INDEPENDENT DIRECTOR
GAURI BHARATSINGH DIGHWA COMPANY SECRETARY
HR function:
 There is team of HR function consisting 6 member, who’s responsible for human
resources management and monitoring the recruitment procedure, salary and productivity
of employee.
 There are 850 (approx) number of employee working there.
 Number of skilled employed is much higher than unskilled employee.
Unskilled: 300 skilled: 550
 Work is happening under two shift rotation.

20. 20
MSME-2: Varroc Polymers Pvt Ltd
With my team, I visited to second manufaurating plant i.e. Varroc polymer which situated near by sks
plant. Bamboli ckahan palnt of Varroc Polymers Pvt Ltd ex-employee gives valuable information
regarding company.
About company:
Varroc is a global tier-1 automotive component group. We commenced operations in India
with our Polymer business in 1990. We design, manufacture and supply exterior lighting
systems, plastic and polymer components, electrical-electronics components, and precision
metallic components to passenger car, commercial vehicle, two-wheeler, three-wheeler and
off-highway vehicle (“OHV”) OEMs directly worldwide.
We are the second largest Indian auto component group (by consolidated revenue for FY
2017) and a leading tier-1 manufacturer and supplier to Indian two-wheeler and three-
wheeler OEMs (by consolidated revenue for FY 2017). We are the sixth-largest global
exterior automotive lighting manufacturer and one of the top three independent exterior
lighting players (by market share in 2016). In FY19, we clocked in revenue in excess of `120
billion. Between FY 2016 and FY 2019, we had a compound annual growth rate (‘CAGR’)
of 13.6% in our revenue.
With over 3 decades of relentless commitment to excellence and value-focused performance,
Varroc offers the best design solutions that provides its customers a competitive edge in their
markets. This has helped Varroc place itself as the most preferred partner with all leading
OEMs in the automotive segment across the world.
ESABLISMENT:
1.Year 1990, Began our journey through Polymer business.
2.Year 1996, Emergence of Electrical-Electronics business unit.
3.Year 1997, Engine Valves manufacturing.

21. 21
4.Year 2000, Established as 'Supplier of Choice' for Bajaj Electronics Pvt. Ltd.
5.Year 2004, Emergence of Metallic Forgings business unit.
6.Year 2005, Formed Varroc Exhaust System Pvt. Ltd. for two-wheeler & three-wheeler
catalytic converters.
7.Year 2007, Acquired our first overseas company - IMES (Italy), a forging business.
8.Year 2011, Acquired TRIOM (Italy), a hi-end lighting systems player for global two-
wheeler. Acquired Visteon's Global PV Lighting Business
9.Year 2014, Received Investment by Omega TC Holdings Pte. Ltd. and Tata Capital
Financial Services Limited. Acquired 50% stake in Varroc TYC Corporation BVI (China)
10.Year 2018, Signed a letter of intent with Heraeus, Germany based technology group, for
catalytic converters for two-wheelers in India.
 Acquired Sa-Ba, an exterior automotive lighting company in Turkey.
 Developed Electronic Fuel-injection Technology for two-wheelers and three-
wheelers in India.
 Varroc Engineering Ltd. got listed on BSE and NSE.
 Announced intention to set up two new manufacturing facilities in Chennai, India and
Poland to further expand globally.
 Investments announced in two new manufacturing facilities (Poland and Chennai) for
global lighting business.
Products:
Polymer air filter
1 Single-Component Polymer Membranes. The unique structural features of electro spun nanofibers,
such as thinner fiber diameter, smaller pore size, and higher porosity than other fibrous air filters,
including melt-blown fibers, spun bonded fibers, and glass fibers, make them fascinating candidates
for air filtration.

22. 22
Polymer advance seating system:
Water entry through PVC covers prevented by means of applying seam sealing tape with water
repellent Rexene Foam decomposition reduced thus enhancement in Foam life PE Cover
elimination possibility can be explored.
Mirror assembly:
Various commands are available for mirroring and creating opposite-hand versions of items such
as sketch entities, features, parts, and assembly components. A vehicle side rear-view mirror
assembly that has a structure for exposing a blind spot. The assembly includes a mirror housing
mounted on a vehicle; a support frame fixedly mounted on the vehicle; a backing plate movably
connected to the support frame; a mirror glass; connecting rods which connect the mirror glass to
the backing plate wherein the mirror glass is pivoted on the connecting rods about a rotating axis
defined by the connecting rods; and a motion actuator mounted on the backing plate for rotating
the mirror glass about the rotating axis. The assembly further includes a two-motor powered
adjustment structure for adjusting an orientation of the backing plate in which the two-motor
powered adjustment structure is fixedly mounted on the support frame.
Production process:
Raw material:
the basic material from which a product is made. These ships bring the raw materials for the ever-
expanding automobile industry. It is important to integrate and synchronize all the functions that

23. 23
must be performed in order to convert raw materials into finished products. Raw materials are
materials that are in their natural state, before they are processed or used in manufacturing.
Molding:
Molding or moulding is the process of manufacturing by shaping liquid or pliable raw material
using a rigid frame called a mold or matrix. This itself may have been made using a pattern or
model of the final object. A mold or mould is a hollowed-out block that is filled with a liquid or
pliable material such as plastic, glass, metal, or ceramic raw material. The liquid hardens or sets
inside the mold, adopting its shape. A mold is the counterpart to a cast. The very common bi-valve
molding process uses two molds, one for each half of the object. Articulated moulds have multiple
pieces that come together to form the complete mold, and then disassemble to release the finished
casting; they are expensive, but necessary when the casting shape has complex overhangs. Piece-
molding uses a number of different molds, each creating a section of a complicated object. This is
generally only used for larger and more valuable objects.
Quality control:
Quality control (QC) is a process by which entities review the quality of all factors involved in
production. ISO 9000 defines quality control as "A part of quality management focused on
fulfilling quality requirements".[
This approach places emphasis on three aspects (enshrined in standards such as ISO 9001):
1. Elements such as controls, job management, defined and well managed
processes, performance and integrity criteria, and identification of records
2. Competence, such as knowledge, skills, experience, and qualifications
3. Soft elements, such as personnel, integrity, confidence, organizational
culture, motivation, team spirit, and quality relationships.
Inspection is a major component of quality control, where physical product is examined visually
(or the end results of a service are analyzed). Product inspectors will be provided with lists and
descriptions of unacceptable product defects such as cracks or surface blemishes for example.
Paint shop :
Paint is any pigmented liquid, liquefiable, or mastic composition that, after application to
a substrate in a thin layer, converts to a solid film. It is most commonly used to protect, color, or
provide texture to objects. Paint can be made or purchased in many colors—and in many
different types, such as watercolor or synthetic. Paint is typically stored, sold, and applied as a
liquid, but most types dry into a solid.
Sticker:
The only thing that might work is if you remove the dirt off the sticky side of the sticker. If they
are peeling then you will notice that on the sticker it has gained some dirt or fluff on the

24. 24
underside, try and scrape it off and just see what happens; it might stick down again.
Another possible route is re-sticking them yourself, I wouldn't recommend this as you may want
to replace the stickers in the future. If you were to replace them, which I suggest you do, buy the
stickers off CubeSmith.com, they have by far the best quality at an amazing price.
Assembly:
An assembly line is a manufacturing process in which parts are added as the semi-finished
assembly moves from workstation to workstation where the parts are added in sequence until the
final assembly is produced. By mechanically moving the parts to the assembly work and moving
the semi-finished assembly from work station to work station, a finished product can be
assembled faster and with less labor than by having workers carry parts to a stationary piece for
assembly. Assembly lines are common methods of assembling complex items such
as automobiles and other transportation equipment, household appliances and electronic goods.
Packaging:
Packaging is the science, art and technology of enclosing or protecting products for distribution,
storage, sale, and use. Packaging also refers to the process of designing, evaluating, and
producing packages. Packaging can be described as a coordinated system of preparing goods for
transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves,
transports, informs, and sells.[1] In many countries it is fully integrated into government,
business, institutional, industrial, and personal use.
CLIENTELE:
list of customer
 Heavy Commercial Vehicles
 Two & Three Wheelers
 Light Commercial Vehicles
 Jeeps
 Earth Moving Equipment
 Passenger Cars
 Tractors & Farm Equipment
List of esteem customer:
 Bajaj India
 Ktm duke
 Tvs motor
 Honda
 Kawasaki
 Hero
 Piaggio

25. 25
Marketing:
 In bound marketing strategy.
 Company has large number of existing client and to maintain business relationship,
company has team of marketing executive. There are two or three marketing person,
whom given responsibility to maintain the business out flow with them.
 Marketing team take pre product order from client and co ordinate with ppc department
to meet deadline of product development.
 And those marketing team give proper detail to client about product delivery and price
affection.
 Since business is based on B2B business marketing strategy, the marketing team needs to
maintain client relationship trough smooth outflow of business.
 Advertisement through website, newspaper, internet
Finance:
Shareholding Pattern

26. 26
Equity share information
Equity Share Information
Share Price (As on 04th October 2019) INR 442.45
Market Capitalization INR 60
Billion
Financial Year 2019 April to
March
Listing Details Indian Stock Exchange NSE
(VARROC.NS)
BSE (541578)
Bloomberg Code VARROC:IN

27. 27
Equity Share Information
Major Institutional Shareholders
Institutional Holders % stake
DSP Blackrock 2.3%
Nomura 2.1%
T Rowe Price 1.6%
L&T MF 1.3%
Axis MF 1.3%
IIFL 1.0%
ICICI Prudential MF 1.0%
Capital World 0.7%
Abu Dhabi Investment Authority 0.6%
Kotak MF 0.3%
Bajaj Allianz Life 0.1%
Others 0.7%
Total Institutional Holding 13.1%

28. 28
• Revenue from Operations for the quarter declined by 9.7% YoY.
• Consolidated EBITDA for the quarter at INR 2,202 Mn; EBITDA margins at 8.2%.
• India Business: Revenue declined by 12.0% as against 14.9% decline in 2W
industry volumes; EBITDA margin at 10.2%* improved sequentially over the
previous two quarters but were lower than Q2 FY19.
• VLS: Revenue declined by 4.9% in Euro terms; EBITDA margin declined by
130bps YoY to 7.2%* due to negative margin (-24.5%) from new operating
facilities; margin excluding new facilities at 9.6%.
• PAT for Q2 declined as a result of: Lower revenue, largely driven by market
decline, Operating losses at new facilities during the ramp-up phase.
• Losses in China JV, Higher interest and depreciation costs, VLS business wins of
Euro 262 Mn in the first 7 months; on track for another strong year, Cost reduction/
rationalization initiatives rolled out in India as well as in VLS.
Hr function :
Board of director
Naresh Chandra (Chairman and Non-Executive Director)
Tarang Jain (Managing Director)
Gautam Khandelwal (Independent Director)
Marc Szulewicz (Independent Director)
Vijaya Sampath (Independent Director)
Vinish Kathuria (Independent Director)
Arjun Jain (Business Head – Electrical-Electronics Division and Whole-Time Director)
Ashwani Maheshwari (CEO India Business, President - Metallic Division and Whole-Time
Director).
Apart from board of director there are five major committee
1. Audit committee
2. Stakeholder relationship committee
3. Nominal and remuneration committee
4. Corporates social responsible committee
5. Risk management committee.

29. 29
Hr policy:
 There is team of HR function consisting 10 member, who’s responsible for human
resources management and monitoring the recruitment procedure, salary and productivity
of employee.
 There are 700 (approx) number of employee working there.
 Number of skilled employed is much higher than unskilled employee.
Unskilled: 200 skilled: 500
 Work is happening under two shift rotation.
COMPARISON:
SKS Fasteners Limited pune Varroc Polymers Pvt Ltd
Profit 2018 : 6 crore approx. Profit 2018: not disclose
product: bolts, screw, engine fastener Products: seat , bike mirror , polymer products.
No of employee :850 No of employee:700
Unskilled and skilled ratio: 3:5.5 Unskilled and skilled ratio: 2:5
Business model : b2b
Business :b2b
There are only 2 production plant of this company.
There are 24 no of plant in this company, we
visited chakan branch.
CONCLUSION
From this group project we learned many things which really important for the sustainability of
any business whether it must be MSME or any other company me as a group member tried my
level best to learn new things and those insights will help me to get in to any project very easily
every group member is very supportive to each other and we have visited the organization also
and had conversation with the store manager who is very friendly nature and help us by providing
relevant information which was needed.

30. 30
MSME Project Report Assignment
Name: Student number:
Assessment Criteria Full
Marks
Marks
Scored
Feedback
(also see assignment)
EvaluatetheSituationAnalysisoftheIndustryin
whichtheOrganizationoperates.Providea brief
history and atimeline onthe majorchanges the
organization has made due toshift in industry
trends and practices.
15
Critically analyses the marketing strategy adopted by
the organization in dealing with competition in
managing the business & attract the customer.
25
Critically analyses the financial status of the company
Fund Generation, Net Revenue, Govt. Support etc.
25
Analyze the management structure, Labor ratio
(skilled/Unskilled), Recruitment Policies, Training
programs/seminar.
25
Group photograph with company persons
(Preferably @ Company location) 10
Total 100
OVERALL FEEDBACK (also see comments on assignment)
1st Marked by: Signed: Dated: Grade

31. 31

32. 32

33. 33

34. 34