1. DEEPA PRIYA.J
Phone No.: +91 9600386868
E-Mail: deepapriyaa@gmail.com
OBJECTIVE
Seeking assignments in In-house Marketing & Communications, Corporate Communications, Business development
preferably in Healthcare industry with an organisation of repute.
PROFILE SUMMARY
• An astute professional with nearly 9 years of rich experience in:
Marketing, Client Acquisition, Client Relationship Management, Technical support, Market Research,
Business Development, Team Management
• Presently associated with My Hospital Advisor Pvt Ltd, as Marketing Head. (May 2015 – Jan 2016)
o Marketing Strategy:-
 Healthcare Providers sign up strategy
 Healthcare Consumers review & rating collection strategy
 Planning to outsource review collection. Finding solution providers for those tasks
o Marketing:-
 Promotions, Trade Shows & Conference Planning & Execution, Partner sign up & engagement
o Client Acquisition:-
 Presentation of the portal to the Healthcare Provider
 Premium account sign up after presentation.
 Presentation to the staff in Hospitals on patients handling etiquettes
o Client relationship:-
 Profile update training to the Clients after premium sign-up from Basic
 User engagement, supporting client with review collection by deputing staff from the team
o Social Media:-
 Creating & Managing Posts for marketing/Branding in Facebook, Twitter, LinkedIn
o Contents for the portal
 Developing Blog contents for the portal
 Contents for medical related topics from Healthcare providers
o Handling Telemarketing team:-
 Telemarketing scripts on client acquisition & review collections
 Training the team on communications & handling customers’ calls & challenges
• Previously employed at Carl Zeiss India (Bangalore) Pvt. Ltd., Bangalore as Executive – Marketing Support for
Microscopy Products Division (June 2006 – Dec 2014)
o Hands-on experience in Marketing Support with proven excellence in product demonstration and
advertisement
o Experienced in identifying potential customers for strategically securing profitable business, achieving
sales target and enhancing market share in the assigned territory
o Adept in building & maintaining healthy business relations with customer and enhancing customer
satisfaction matrices by achieving delivery & service quality norms
o Expertise in deploying suitable market research tools to gauge market trends and competitor activities to
gain the competitive edge on the market
o An effective communicator & team leader with strong analytical, problem solving & organizational
abilities
Key Result Areas
Arriving at Marketing Strategies, Marketing, Client Acquisition, Client relationship, Social Media,
Content writing, Team Handling
• Responsible for Marcom, marketing support, designing advertisements, working with global marketing team for
branding
• Involved in handling several marketing activities, viz. providing product demonstration & advertisement
• Annual Marcom planning managing and owing the Marcom budget
• Develop the detailed Marcom plan including target objectives, specifics tactics, costs and required results.
• Implement contingency programs throughout the year to maintain awareness and lead generation for planned
campaigns and NPIs.

2. • Interface with Global and Regional Marketing managers to implement / localize the global / regional activities.
• Develop Marcom tactics to meet campaign objectives. Tactics include print and electronic collateral, print and
on-line advertisements, direct marketing, product announcements, press releases, article placement, technical
web content, webinars, social media, etc.
• Ensure brand compliance for all materials generated locally.
• Monitor the effectiveness of all Marcom campaigns activities and analyse opportunities for improvements
• To plan and execute marketing and promotional activities such as exhibitions, workshops, seminars etc.
• To assist the marketing & applications team with implementation of marketing procedures.
• Responsible to assist the team in market introductions and launches of new products.
• Supporting the customers by providing necessary information.
• Answering any product queries
• To report on on-going projects, lost order information and analysis.
ACADEMIC QUALIFICATIONS
2006 Master of Science (Bioinformatics) from Sri Ramakrishna College of Arts & Science for Women, Coimbatore,
Bharathiar University.
2002 Bachelor of Science (Computer Science) from Nirmala College for Women, Coimbatore, Bharathiar University.
PROJECTS
During M.Sc.
Title : Software Development on Pharmacogenomics
Analysis Tool in Drug Delivery System
Organisation : Best Biotek Research Labs, Bangalore
Tools Used : Visual Basic & MS Access
During B.Sc.
Title : Bank Automation
Organisation : Sakthishri Infotech, Coimbatore
Tools Used : Visual Basic & MS Access
DISSERTATIONS
• Participated in:
o National Symposium MOTIF’04 - conducted by Bharathiar University, Coimbatore
o National Symposium MOTIF’05 - conducted by Bharathiar University, Coimbatore
o National Symposium RABIOS’05 - conducted by Kongu College of Arts & Science, Erode
• Paper presentation on:
o “Prediction of Beta Turns from Multiple Alignments using Neural Networks” at Dr. G.R. Damodaran College of Arts
& Science, Coimbatore
IT SKILLS
Operating Systems : DOS, Linux, Windows 98/2000/Xp+/2003, Sun Solaris
Database Management Systems : MS Access and Oracle 8i, Oracle 10G (pursuing)
Programming Languages : C, C++, Visual Basic 6.0 & Perl
Web Designing Tool : HTML
COURSES / CERTIFICATIONS
• Certificate course in Visual Basic & Oracle from SakthiShri InfoTech, Coimbatore
• Certificate courses in Linux, Perl & HTML from SISI Govt. of India, Coimbatore
• Oracle 10G at Systems Domain, Bangalore
EXTRACURRICULAR ACTIVITIES
• Acted as Secretary, Director & Cabinet Member in Rotaract Club
TRAININGS/ WORKSHOPS ATTENDED
• Workshops on Leadership Skills, Time Management, Effective Public Speaking & Body Language
• Training on “Effective Communication and Complaint Champion” at REPELS Services, Bangalore

3. PERSONAL DETAILS
Date of Birth : 4th
November 1980
Address : 7, Padma Layout, Trichy Road, Coimbatore - 641045
Languages Known : English, Tamil, Telugu, Malayalam & Kannada
Deepa Priya. J
Place: Coimbatore
Date: