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Features That Sell in Luxury Homes
1. Features That Sell in Luxury
Homes
D E E T H O M P S O N C H I C A G O
D E E T H O M P S O N . C O
2. I T ’ S I M P O R T A N T T O K N O W
W h e n s e l l i n g a h o m e
a n d h i g h l i g h t t h e f e a t u r e s p o t e n t i a l
b u y e r s a r e i n t e r e s t e d i n . H a v i n g t h i s
k n o w l e d g e h e l p s s e l l t h e h o u s e m o r e
q u i c k l y , o f t e n f o r a b e t t e r o f f e r t h a n
w h a t t h e s e l l e r m a y o t h e r w i s e
r e c e i v e . H e r e a r e s o m e t r e n d s t h a t
a r e p r o v e n t o d o j u s t t h a t :
3. S T E A M S H O W E R
Homes listed on Zillow* that included a steam (or enclosed)
shower in the listing description averaged a 29% higher sale
price than those that didn’t.
4. P R O F E S S I O N A L -
G R A D E
A P P L I A N C E S
Professional-grade
appliances brought in the
same price increase as
steam showers . An up-to-
date kitchen is often an
important qualification in
any new home; but when
the listing emphasizes that
the appliances are new,
top-grade quality,
homebuyers are more
willing to go above asking
price. Wine fridges and
sub-zero fridges are both
extremely popular
appliances for prospective
buyers.
5. According to Zillow Research, homes that showcased pizza ovens ranked third on the
desirable home descriptions list. It’s a favorite among all age groups and adds to the
Mediterranean style of living that continues to influence American households. For
families that love spending time together on their patio, a pizza oven greatly adds to
the yard’s appeal. On average, a pizza oven brought in 25% more revenue from a sale,
which is on par with the expected increase in sale price from listings that advertise
an outdoor kitchen (also 25%). Overall, the desire to entertain outside drives the
desire for amenities that make doing so easier.
P I Z Z A
O V E N
6. Homebuyers are becoming
more and more aware of
renewable energy sources, as
shown in their increasing
interest in solar panels. As
technology becomes more
advanced, utilizing solar
energy via panels is a simpler,
less expensive way to garner
more interest from buyers and
to increase their home’s value.
A L T E R N A T I V E
E N E R G Y
7. A D D I T I O N A L
F E A T U R E S A N D
T R E N D S
Other features, such as open-shelving, dual-flush
toilets, and mid-century accents, shortened the
time homes spent on the housing market and
helped homes sell above their expected value, as
well.
Other trends to consider: heated flooring, a pet
shower, and studio in a shed or a garage. In
general, amenities that indicate wellness are
popular, as well, such as a meditation roomAs
Zillow home design expert Kerrie Kelly explains,
“Homebuyers are responding to these features
because they signal properties that are likely to
be updated and livable.” These features illustrate
to the potential buyers that these homes fit
seamlessly into the lives they envision for
themselves.