for start-ups, fundraising, new products and new markets, have we got the scaling model right and the capability to succeed. Master-Class/Workshop overview

1. Business & Organisation Scaling Master-class
Start-up, Scaling, Turnaround and Strategic Growth.
Product & Market Development , Market Entry
Strategy Development & Change Management
ICT & Technology, eBusiness & Transformation
For more information: www.intelligentorg.com &
info@intelligentorg.com
“Advantage”” is a roadmap for entrepreneurs and
leaders in the digital age” available on Amazon
(How to release growth potential)
There are many factors both internal and external that limit growth potential for an organisation,
some of these factors we have limited influence over, but many we can address, thus improving our
capability to scale. Scaling is about efficient and effective growth, not just growth for the sake of
growth. Investment in scaling needs to have the right return, and impact on the important key
performance indicators for the organisation, so we need to get the right type of growth. Increasing
activity does not necessarily mean a corresponding increase in output or impact.
Its not uncommon for organisations and businesses to reach a plateau in their growth, even early in
their maturity cycle, because the drive to start-up often mean short term priorities override longer
term scaling needs. Other more mature organisations reach a plateau, or even decline and have not
anticipated this turnaround in their fortunes.
An organisations stakeholders often have or set expectations of growth and performance , that
actually exceed the current capability of the organisation to achiev. The organisation may not
realise they have scaling limitations, or worse still throw money at the problem to increase
resources, expecting corresponding increases in growth, only to be disappointed.
The good thing is we can do something about these situations, we can understand those factors
structural or operational that limit or support growth and scaling, thus understanding our capability
to scale. We can also identify in order of priority those changes we can make to increase our
capability to scale, to create the right type of sustainable growth. We can also understand the real
limits for our organisation/business that beyond which there is unlikely to be a solid business case to
scale.
Who should attend this Master-class?
 Entrepreneurs/Intrapreneurs preparing their business/operational plan, the plan must guide
stakeholders in not just starting a business but also scaling to achieve its potential.
 Involved in funding start-up, turn-around or growth, whether it be internal investment or
seeking external funding, it is important that there is confidence to achieve scaling/growth
target which will lead to value creation and ROI.
 Entering a New or Foreign Market, are we ready? What are the limitations? How can we
realise the potential in the target market?
 Launching a new product and/or service, how scalable is it? What is the potential?
 Managers/Leaders in organisations where growth is projected to, or actually below
benchmark rates, slowing down, stalled and/or in decline and you want to reverse and re
start growth.
 Managers/Leaders where the core KPI’s are not reflecting underlying growth indicators,
for example customer revenues are growing but profit is not. Or headcount is growing but
service levels are not improving.

2. Business & Organisation Scaling Master-class
Start-up, Scaling, Turnaround and Strategic Growth.
Product & Market Development , Market Entry
Strategy Development & Change Management
ICT & Technology, eBusiness & Transformation
For more information: www.intelligentorg.com &
info@intelligentorg.com
“Advantage”” is a roadmap for entrepreneurs and
leaders in the digital age” available on Amazon
What is covered in the scaling master-class
How do we set scaling goals that are both ambitious but achievable?
External factors that can impact scaling potential (Markets, Customers, Environment etc)
Internal factors that can limit or support scaling capability
Measuring and understanding current scaling capability and potential
Designing a scaling strategy
Creating a scaling plan that can achieve the potential
Under each core variable are a number of specific dynamics for assessment, for example Profits
must consider scale of profit, relative profit, profit growth, profitability, relative profitability, profit
growth. We also need to understand the inter-relationships between the variables and dynamics as
they relate to the specific business/organisation.
Public Workshop (1 Day)
The public master-class is designed to provide participants with the tools to create and plan
execution of a scaling strategy, while with competitive safety sharing some knowledge and
experience amongst participants and learning from each other also.
In Company workshop (2 Days)
The in company/organisation provides a safe environment for participants to not just learn but also
to start the development of their scaling strategy and can be open to any authorised stakeholder in
the organisations value chain who can influence the scaling capability
 Facilitated by Declan Kavanagh ie.linkedin.com/pub/declan-kavanagh/16/98/399/