Delivering the right message, at the right time, in the right place, to the right people and for the right reason is paramount in creating marketing campaigns that work. Your hard earned dollars are best spent with targeted campaigns that are measurable. By utilizing software such as Constant Contact, Mailchimp, iContact, etc., you can build targeted email lists, create campaigns to those specific lists and best of all track the results. You will know within hours what your readers are interested in. Better yet, by knowing what links your readers click-on, you will also have a new list of prospects - the interest was there enough for them to follow your link. Email marketing works - 42% of businesses say email is one of their most effective lead generation tool. - Circle Research This guide will give you 30 ways to use email to promote your business and keep everyone informed of what your business is doing - complete with examples. Remember - it’s all about communications and driving traffic to your website, your social sites and through your doors. The ideas and samples are meant to inspire - if your still find yourself wondering where to start, give us a call 905-354-8273. www.ydvgroup.com.