The document discusses the importance of having an online presence for businesses. It notes that customers and potential recruits are looking for businesses online and may already be talking about them on the internet. It recommends that businesses create a website or blog as a home base with a clear purpose and call to action. The document also suggests using additional online tools like social media, articles, videos and profiles to engage with the market and avoid just selling to them. It stresses the need to understand the relevant market and platforms for a business and train staff on effective online practices.

1. Debbie Elicksen
Publishing Media Creative Inc. ©2014

2. Do You Show Up?
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3. It’s Not About You and It Is About You
• If you don’t show
up, you don’t exist.
• Today communications
is a two-way
conversation.
• We are now the media
and the publisher.
• People expect to get
information in real time.
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4. The Alternate Universe
• Your customer/prospect is already here.
• The interns and recruits you want to hire are
only looking here.
• People are probably already talking about you
here.
• Business IS personal.
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5. Seriously, the Internet Simplifies
• The tools are endless.
• There is a paper-trail in case you lose something.
• Being “shareable” means people can find you instead
of you looking for them.
• It’s the best brochure, it’s mostly free, and it’s
interactive.
• The ROI or return on investment (time) is instantly
measurable.
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6. The Internet Is Not the Future;
It Is the PRESENT
• Marketing 101:
You are not your
market.
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7. Start Here: Website
• A website or blog site is the home base. All
activity points back to that link.
• Create a business plan for the website to
include its purpose and the single action
viewers are expected to do when they land on
the page. (You have 8 seconds to capture their
interest.)
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8. Creating An Online Toolbox
• Profiles
• Blogs
• Online articles
• Discussion boards
• Podcasts
• Videocasts
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9. Creating Successful Social Media
• There is a protocol to follow for spreading
oneself virally.
• You must be genuine – people will spot a
phony a mile away.
• DON’T SELL, ENGAGE.
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10. Technology
ARE YOU: Smartphone, tablet, eReader
Or Typewriters, telex, fax?
• Businesses need to show up bug-free in
mobile technology.
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11. Who Is Your Market?
• With information overload, it really breaks
down to what is relevant for YOUR business.
– Evaluate your current web presence
– Find the platforms that work best for you
– Train your staff on best practices and how to
implement effectively
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12. Contact Information
• http://www.freelancepublishing.net/wp/
• http://www.youtube.com/user/debbieelicksen
• http://www.youtube.com/user/delicksen
• http://about.me/debbie.elicksen
• http://pinterest.com/debbieelicksen/
• http://www.linkedin.com/in/debbieelicksen
• Google+ https://plus.google.com/u/0/10054165991
7578195502/about
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