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Proposal for
Global Education Consultancy Services (GECS)
May 09, 2015
2 CONFIDENTIAL
Disclaimer
This document is being submitted for the purposes of describing Francorp Advisors Private Limite...
3 CONFIDENTIAL
Contents
Contents of the
Proposal Document
Snapshot of GECS
Project Approach
& Methodology
About Francorp: ...
4 CONFIDENTIAL
Snapshot of GECS
5 CONFIDENTIAL
About GECS
 GECS is a professional Overseas Education Consultancy firm based in Bangalore, with several ye...
6 CONFIDENTIAL
Project Approach & Methodology
7 CONFIDENTIAL
Scope of Work
Francorp (the consulting arm of Franchise India) would create a business model for establishi...
8 CONFIDENTIAL
STEP IV
Our approach is based on our expertise in executing similar assignments. Francorp proposes to under...
9 CONFIDENTIAL
Project Initialization - Inception Meeting
Francorp would carry out meeting with the key personnel of the G...
10 CONFIDENTIAL
Phase 1: Model Development - Approach & Methodology
Phase 1
Business Case
Development
Concept
Development
...
11 CONFIDENTIAL
Phase 1: Model Development - Business Case Development
Stage Intent Coverage
Objectives
Definition
The obj...
12 CONFIDENTIAL
Our Methodology: Advisory
Market data and the information from major intermediaries related in the this en...
13 CONFIDENTIAL
Our Methodology: Advisory
Francorp would define the potential target market as per the concept of proposed...
14 CONFIDENTIAL
Phase 1: Model Development - Concept Development
Stage Intent Coverage
Target Market
Definition
Identify a...
15 CONFIDENTIAL
Our Methodology: Advisory
Based on demand – supply analysis, Francorp along with the group would create th...
16 CONFIDENTIAL
Phase 1: Model Development - Business Model Formulation
Stage Intent Coverage
Project Validation
The valid...
17 CONFIDENTIAL
Phase 1: Model Development - Optimize
Stage Intent Coverage
Roll out
Roll-out plan and strategy • Roll out...
18 CONFIDENTIAL
Franchise Development Program(FDP)
19 CONFIDENTIAL
We would follow a phased approach in order to best meet your
requirements
Business Advisory
Phase - 3
Expa...
20 CONFIDENTIAL
Phase – 3
Expansion Strategy
Phase - 0
Diagnosis
Phase – 1
Conceptualization
Phase – 2
Franchising
Phase –...
21 CONFIDENTIAL
Product
• Overseas
Education
Consultancy
Place
• Ideal
Location
criteria
• Metros
• Tier 1, 2
and 3
Promot...
22 CONFIDENTIAL
What We Do: Deliverables:
Franchise Business Plan
Franchise Recruitment Documentation
Franchise Marketing ...
23 CONFIDENTIAL
Marketing for future leads
Franchisee evaluation process & due
diligence of leads
Site Evaluation of selec...
24 CONFIDENTIAL
•Basis the set performance parameters;
Categorize Franchisees as A, B, C as A-Top
performing, B-Average & ...
25 CONFIDENTIAL
Our 360° Support System
Once we agree on a strategy i.e. Business model & Financial structure, we have ind...
26 CONFIDENTIAL
Other critical attributes that will be recommended includes:
Critical parameters Detailed aspects which se...
27 CONFIDENTIAL
Other critical attributes that will be recommended includes (cont’d):
Critical parameters Detailed aspects...
28 CONFIDENTIAL
Project Management & Financials
29 CONFIDENTIAL
Project Monitoring Tools for Client
Project Timeline and Project Mapping
Meeting and Telephonic discussion...
30 CONFIDENTIAL
Strategic Planning
Client Nominee + Gaurav Marya
Project Head
Financial
Consultant
 Steering Group
 Expe...
31 CONFIDENTIAL
Proposed Timelines
The proposed consulting project would be completed within a period of three (3) months ...
32 CONFIDENTIAL
Proposed Fee Structure
Based on the scope of work, the consequent time that different team members would s...
33 CONFIDENTIAL
Next Steps
34 CONFIDENTIAL
Next Steps
1. Submission of the Proposal
4. Both teams to decide modalities for launching the proposed pro...
35 CONFIDENTIAL
About Francorp: The Franchising Leader
36 CONFIDENTIAL
Franchise India Group
Franchise India is Asia’s largest
integrated franchise solution company
since 1999, ...
37 CONFIDENTIAL
Franchise India Group (cont’d)
The first company to introduce & develop franchising market in India
Comple...
38 CONFIDENTIAL
Francorp – a Global Franchise consulting group
Francorp & Franchise India create a unique blend of strateg...
39 CONFIDENTIAL
Market opportunity
assessment
Review and
recommendations
Advisory
Franchisee Auditing
Conceptualizing &
Bu...
40 CONFIDENTIAL
Our thought leadership initiatives in Franchising practice in India
 First of its kinds; Discovery days
o...
41 CONFIDENTIAL
Served
We have served leading corporations in their strategy development and execution
Leading Corporation...
42 CONFIDENTIAL
Served
We have served leading corporations in their strategy development and execution
Leading Corporation...
43 CONFIDENTIAL
Select Clients in India
Retail
Education
Food & Beverage
Fashion & Jewellery
Health & Beauty
120+ clients
...
44 CONFIDENTIAL
and many more…
Our Experience with Brands in Education & Training
45 CONFIDENTIAL
Case Studies 1,2&3
Council of Education and Development Programmes (CEDP)
CEDP came into being with a sole...
46 CONFIDENTIAL
Case Studies 4
INSCOL Academy
INSCOL Academy, an ISO 9001:2000 certified organization, was established in ...
47 CONFIDENTIAL
Case Studies 5&6
Jamboree India
Founded in 1993, Jamboree attempted to fill the information gap in India i...
48 CONFIDENTIAL
Our Experience with Brands in Education & Training (cont’d)
Brand Serviced Benefits
Beauty Training Instit...
49 CONFIDENTIAL
Our Experience with Brands in Education & Training (cont’d)
Brand Serviced Benefits
5D Linguistic Arena: A...
50 CONFIDENTIAL
Our Experience with Brands in Education & Training (cont’d)
Brand Serviced Benefits
IIHT: Acquisition of F...
51 CONFIDENTIAL
Abc Montessori City Look Future Group KFC Morellato – Italy Re Feel Cartridge Tech Kidz
Adidas Clara Inter...
52 CONFIDENTIAL
THANK YOU
Francorp Advisors India Ltd.
Phoenix Crescent, Second Floor,
#10, Rest House Road (Behind Brigad...
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Job Responsibility

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Job Responsibility

  1. 1. Proposal for Global Education Consultancy Services (GECS) May 09, 2015
  2. 2. 2 CONFIDENTIAL Disclaimer This document is being submitted for the purposes of describing Francorp Advisors Private Limited‘s (Francorp) qualifications. In order to describe its capabilities, Francorp has disclosed certain proprietary and other sensitive information. In consideration of receiving the disclosures, we request the company to treat this document as confidential material. The information in this document and any oral presentations made by Francorp contains trade secrets and confidential and proprietary information of Francorp, the disclosure of which would provide substantial benefit to competitors. As a result, this proposal document should not be disclosed, used or duplicated–in whole or in part–for any purpose other than the company valuating Francorp for the purpose of awarding a contractor assignment. If an engagement is awarded to Francorp, the right of the company to duplicate, use or disclose the information in this document will be to the extent authorized in the resulting formal agreement between Francorp and the Company. If an engagement is not awarded to Francorp, this document and any duplicate copy there of should be returned to Francorp, or destroyed.
  3. 3. 3 CONFIDENTIAL Contents Contents of the Proposal Document Snapshot of GECS Project Approach & Methodology About Francorp: The Franchising Leader Project Management & Financials
  4. 4. 4 CONFIDENTIAL Snapshot of GECS
  5. 5. 5 CONFIDENTIAL About GECS  GECS is a professional Overseas Education Consultancy firm based in Bangalore, with several years of experience in placing the right student in the right universities. GECS specialise in providing admissions in:  GECS Study Abroad Team helps students to make the right overseas education decisions. Their expertise in the field of overseas education has made them a time-tested resource in helping students to gain admission for suitable courses in recognised universities across the Globe. GECS proposes to expand its network through franchising PAN India. Francorp would develop model for GECS and would provide services towards planning and execution of the same.
  6. 6. 6 CONFIDENTIAL Project Approach & Methodology
  7. 7. 7 CONFIDENTIAL Scope of Work Francorp (the consulting arm of Franchise India) would create a business model for establishing GECS centres. Once the model is established, Francorp would create a strategy for expansion through Franchising. Phase1:ModelDevelopment Build a strategy and business model to establish GECS centres The business model to include the marketing strategy, operational strategy and the financial model for GECS centres Phase2:FranchisingModel Development Create a Franchise program for expansion of GECS centres through franchising Develop strategy, business plan and roll-out plan for franchising The detailed approach and methodology for project is presented in the following slides.
  8. 8. 8 CONFIDENTIAL STEP IV Our approach is based on our expertise in executing similar assignments. Francorp proposes to undertake the assignment as per the following steps: Inception Meeting Business Case Development Concept Development Project Initialization Business Model formulation STEP I STEP II STEP III Phase 1: Model Development - Our Approach PROJECTEXECUTION PROJECT INCEPTION Execution & Optimization
  9. 9. 9 CONFIDENTIAL Project Initialization - Inception Meeting Francorp would carry out meeting with the key personnel of the GECS in order to validate their objectives and understand their expectations. The meeting would assist in setting up a common platform for the proposed assignment for both the teams i.e. GECS and Francorp. The meeting (s) would aim to achieve the following: Discussion Garner details of the proposed format. Evaluate the current situation Obtain information on the envisaged investment details for the franchisee Obtain information on the expected growth viz. current capabilities of the management/ product portfolio etc. Understand the specific goals and objectives for the proposed project Set a common platform of understanding and expectations for the proposed exercise
  10. 10. 10 CONFIDENTIAL Phase 1: Model Development - Approach & Methodology Phase 1 Business Case Development Concept Development Business Model formulation Phase 2 Phase 3 Feasibility Study Market Opportunity Assessment Building a Business Case Operational Strategy Formulation Marketing Strategy Formulation Financial Planning Project Validation Team/ Resource mapping Francorp proposes the following phases for model development. The detailed approach & methodology is in the following slides. Objectives Definition Target Market Definition Business Model Creation Phase 4 Optimize Roll out Execution & Optimization
  11. 11. 11 CONFIDENTIAL Phase 1: Model Development - Business Case Development Stage Intent Coverage Objectives Definition The objectives behind the business idea need to be defined • Defining the idea • Short-term Objectives • Long-term Objectives Feasibility Study Feasibility of the business idea v/s the objectives is done • Brain storming sessions with the client team • Market Analysis, Market Survey • Barriers to entry, regulations, etc. • SWOT Analysis Market Opportunity Assessment Assessment of the Market Potential of the business idea • Market size estimation • Need & Demand Analysis • Current Market Offerings • Industry growth rates (current) & 5-year estimates • Market segmentation • Market dynamics and trends • Growth projection & Drivers of growth • Competition Mapping • Market Share of Leading players Building a Business Case Defining a crisp business case • Brief of the Business proposition (addressable need) • Product / Service Portfolio • Geographies / Locations • Customer Profile • USP & Benefits
  12. 12. 12 CONFIDENTIAL Our Methodology: Advisory Market data and the information from major intermediaries related in the this entire segment Secondary research on information available in public domain Other desk studies Information / data from databases already subscribed by Franchise India MARKET OPPORTUNITY ASSSESSMENT Information through sample study/ market research/ and real time basis focus group programs Francorp would study the respective market/ category to understand the industry dynamics and the feasibility of the proposed assignment. The analysis would be based on: Market Opportunity Assessment Market Overview Competitors Analysis  Market size and growth rate  Market segmentation  Market dynamics and trends  Key growth drivers for the sector  Structure across value chain  Average revenues expected  Profile & revenue structure  Location and Target market preference of such formats  Value added segments/ revenue optimizers  Franchise offerings of the competition  Identify the support structure (if any)  Comment on the business practices (franchise marketing budget payments, insurances, vendor arrangement, application of COCO, FOFO, COFO, FOCO models, Minimum guarantee, manpower requirements and franchise retention policies etc)  Location and Target market preference of the competition  Unique Selling Proposition  Identify the benefits/incentives offered to potential investors (if any)  Average franchise fees, set up cost etc.
  13. 13. 13 CONFIDENTIAL Our Methodology: Advisory Francorp would define the potential target market as per the concept of proposed project. Accordingly, a detailed assessment would be done for the project. Target Market Assessment of critical factors size, HR, student, facility, OPEX optimization Locking period, royalty, franchisee fees, type of business model, Ins. policies Average ticket prices per category Average per sq ft / Efficiency per sq ft Format revenue and cost optimization and break even analysis Analysis of Factors affecting demand and supply dynamics SWOT analysis of the company’s offering vs. the Competition offerings Support structure (both monetary and non monetary) to be offered to the franchisee Franchise profile (type of investors to partner with) Roll out parameters and five year roll out Location selection criteria Franchisor and franchisee obligations rule sheet Critical Recommendation on the business format
  14. 14. 14 CONFIDENTIAL Phase 1: Model Development - Concept Development Stage Intent Coverage Target Market Definition Identify and define the target segment for the service portfolio • Identification of customer segments • Target Geographies / Locations Operational Strategy Formulation Creating the plan for setting up and running the operations • Defining the positioning strategy • Strategy for establishing centres • Human Resource Requirement Marketing Strategy Formulation Creating the marketing and promotional plan • Identification of Key marketing avenues • Marketing Partnerships & Alliances • Promotional Strategy • Go-to-market Plan Financial Planning Detailed financial planning to execute the concept • Project size • Identification of the cost elements (cost breakup) • Estimation of the project cost & capital requirements • Funding pattern & Proposed Capital Structure • Break-even analysis • Detailed project cost - Capital cost, Operating cost, etc • Sales projections • Revenue Estimates • Pro-forma statement • Asset requirement • Projecting the Balance sheet/ P & L/Cash flow
  15. 15. 15 CONFIDENTIAL Our Methodology: Advisory Based on demand – supply analysis, Francorp along with the group would create the detailed financials for both the franchisor and the franchisee. This would indicate both the parties 5 year financial plans. Financial Projections & model Break-even analysis & Proposed capital structure Operational cost Set up cost with industry benchmarks Type of business model Area of the format Capital budget and additional capex in projection period (5 year) Financial modeling
  16. 16. 16 CONFIDENTIAL Phase 1: Model Development - Business Model Formulation Stage Intent Coverage Project Validation The validation of the project based on financial performance • Financial Analysis based on • Profit margins • Payback • ROI/ROE • IRR & NPV Analysis • Sensitivity analysis • Ratio analysis Team / Resource Planning Creating the team structure required for execution • Human Resource Plan • Reporting / Organizational Structure • Roles & Responsibilities of Key Personnel Business Model Creation A compilation of all the elements to create a final plan for execution • Executive Summary • Business Concept • Operational Plan • Marketing & Promotional Plan • Human Resource Plan • Financials • Project Management • Execution Plan
  17. 17. 17 CONFIDENTIAL Phase 1: Model Development - Optimize Stage Intent Coverage Roll out Roll-out plan and strategy • Roll out plan • Execution Support Optimize Optimize the business model got better service delivery and higher profitability • Optimize the business model • Optimizing the project cost • Optimizing the operating expenses After the business model is ready, we will move to creating the Franchising program for Expansion
  18. 18. 18 CONFIDENTIAL Franchise Development Program(FDP)
  19. 19. 19 CONFIDENTIAL We would follow a phased approach in order to best meet your requirements Business Advisory Phase - 3 Expansion strategy We propose the following phases for this engagement… Market Study & opportunity Assessment Phase - 0 Diagnosis 0 Scientific approach to business modeling Phase – 1 Conceptualization 1 Franchisibility Assessment Phase – 2 Franchising 2 Roll-out plan For Franchisee expansion 3 Franchisee Acquisition & Audits Phase – 4 Franchisee acquisition 4 Franchise Development & Rollout: Phased Approach We have presented our detailed approach including work steps for Phase -0, Phase-1, Phase-2, Phase-3, Phase-4 in the following slides.
  20. 20. 20 CONFIDENTIAL Phase – 3 Expansion Strategy Phase - 0 Diagnosis Phase – 1 Conceptualization Phase – 2 Franchising Phase – 4 Franchise Acquisition Market Study & opportunity Assessment 0 Scientific approach to business modeling 1 Franchisibility Assessment 2 Roll-out plan For Franchisee 3 Franchisee Acquisition & Audits 4 What we do Market Assessment from Franchising perspective Our Research • Industry assessment • Analysis of Customer buyer behavior • Competition activity • Understanding on industry and business • Identify need-gap in business • Consumer buy pattern to build 7Ps in business • Best business practice to benchmark our proposition Deliverables: Gap Analysis Report Internal Capacity Assessment Re-align short term & long term goals Training of Management Performance measurement tools for franchisees Phase 0: Diagnosis
  21. 21. 21 CONFIDENTIAL Product • Overseas Education Consultancy Place • Ideal Location criteria • Metros • Tier 1, 2 and 3 Promotion • Brand Positioning • Destination & Preferred products & service Pricing • Basis the competition & Target customer group • Competitive pricing strategy People • Ideal Partner Profile • HR structure at Franchisee • HR structure at GECS Processes • Control mechanism • Reporting structures • Royalty other fee collection • Training processes Physical Evidence • Size of the centres • Profile of the centres Deliverables: Franchise Expansion Model Business model with financial benchmark performance indicators Franchisee feasibility assessment Identification of ideal franchisee partner and roll out plan First Strategy Report Phase 1: Conceptualization Market Study & opportunity Assessment 0 Scientific approach to business modeling 1 Franchisibility Assessment 2 Roll-out plan For Franchisee 3 Franchisee Acquisition & Audits 4 Phase – 3 Expansion Strategy Phase - 0 Diagnosis Phase – 1 Conceptualization Phase – 2 Franchising Phase – 4 Franchise Acquisition
  22. 22. 22 CONFIDENTIAL What We Do: Deliverables: Franchise Business Plan Franchise Recruitment Documentation Franchise Marketing Collaterals Franchise Legal Documentation Franchise Operations Manual Final Submission for Consulting Program Training Program • Franchise Business Plan • Franchise Financial Plan • Franchise EOI Form • Franchise Non-Disclosure Document • Initial & Detail Application Form • Site & Franchise Evaluation Form • Franchise Acquisition Marketing Strategy • Franchise Marketing Creative • Franchise Kit (Offer Document) • Franchise Flyer, E-Mailer & Advertisement • Franchise Sales Training • Franchisor Management Training Phase 2: Franchising Market Study & opportunity Assessment 0 Scientific approach to business modeling 1 Franchisibility Assessment 2 Roll-out plan For Franchisee 3 Franchisee Acquisition & Audits 4 Phase – 3 Expansion Strategy Phase - 0 Diagnosis Phase – 1 Conceptualization Phase – 2 Franchising Phase – 4 Franchise Acquisition
  23. 23. 23 CONFIDENTIAL Marketing for future leads Franchisee evaluation process & due diligence of leads Site Evaluation of selected Leads Team Meetings & LOI done Legal Agreements Establishment & Implementation of new franchisee with best practice We define a detailed roll-out plan for next 5-yrs which covers • This will be basis Strategic, Financial, Operational & marketing sense of the business • Ideal city profile • Site selection criterion • Number of cities to Enter • Number of centres per city Parameters for selection of site which could be basis • Conversion franchisee • Last mile customer servicing centres • Target customer group approach • Competition presence Phase 3: Expansion Strategy Market Study & opportunity Assessment 0 Scientific approach to business modeling 1 Franchisibility Assessment 2 Roll-out plan For Franchisee 3 Franchisee Acquisition & Audits 4 Phase – 3 Expansion Strategy Phase - 0 Diagnosis Phase – 1 Conceptualization Phase – 2 Franchising Phase – 4 Franchise Acquisition
  24. 24. 24 CONFIDENTIAL •Basis the set performance parameters; Categorize Franchisees as A, B, C as A-Top performing, B-Average & C-Poor •Improve Category B->A then follow step 2 •Improving Category C-> then follow step 2 Performance Measurement Lead Acquisition to continue Franchisee evaluation process Consultancy Marketing Activity for GECS Phase 4: Franchisee Acquisition Market Study & opportunity Assessment 0 Scientific approach to business modeling 1 Franchisibility Assessment 2 Roll-out plan For Franchisee 3 Franchisee Acquisition & Audits 4 Phase – 3 Expansion Strategy Phase - 0 Diagnosis Phase – 1 Conceptualization Phase – 2 Franchising Phase – 4 Franchise Acquisition
  25. 25. 25 CONFIDENTIAL Our 360° Support System Once we agree on a strategy i.e. Business model & Financial structure, we have independent teams with domain expertise to work on documentation • Business Plan Strategy Consulting • Financial plan Financial Planning • Marketing Plan • Marketing collaterals Marketing • Operation manualOperations • Legal agreementsLegal Operation Legal Marketing Francorp
  26. 26. 26 CONFIDENTIAL Other critical attributes that will be recommended includes: Critical parameters Detailed aspects which seek concern How Francorp can assist GECS? 1. Standardization of business model  Business model to be followed  Develop the complete business model 2. Franchisee Profile & behavioral aspect  Lead generation process  The same is covered in the Marketing action plan, recruitment documentations and manuals  Sales funnel  Franchise due diligence  Franchisee Efforts & Behavior towards the company 3. Defined process & procedures  Type of person given the franchisee  Shall be recommend both at the strategy level as well as operations guidelines stage  Selection & recrutiment criteria  Site selection support  Franchise Evaluation process  Committee structure  Operational guidelines for Franchisee  franchise development team  Reporting structure 4. Payment of product dues/ Royalties  Timely invoice raising  Detail guidelines & compliance format in the Operations Guidelines Timely payment of the monthly royalties 5. Local marketing  Local marketing  Outward marketing is Franchisor responsibility; In centres marketing is Franchisee's. Exact terms & conditions shall be identified and recommended  Brand marketing on a regional/ city level  Marketing Collaterals Design support  Marketing action plan Planning  Marketing action plan Execution
  27. 27. 27 CONFIDENTIAL Other critical attributes that will be recommended includes (cont’d): Critical parameters Detailed aspects which seek concern How Francorp can assist GECS? 6. Supply chain  Product & Service identification  Standards & team structure required along with KRAs shall be defined by Francorp: However need to implemented by the client only  SKU number and mix at the franchisee centres  Product supply chain management  Cost price & Sales price 7. Training of franchisee  Pre opening support & training  Standard operating procedures for franchisee management as well as franchise training manuals shall be created by Francorp  Launch planning  Media interaction  Press releases  Technical training  Business management training  Training to the franchise manpower  Man hour training at the company owned centres  Availability of the designated resource not available  Refresher training 8. Branding  Architecture & design support  Best practices shall be recommended  Signage display  Branding  Staff uniforms & badges 9. CRM  CRM practices  Sections on CRM best practices shall be included in the Operations guidelines only Roles & Responsibilities needs to be critically defined 10. Audit process & Guidelines  Franchise audit  All Audit samples/ guidelines shall be designed by Francorp. Later in the implementation stage, Francorp would oversea the implementation process if agreed upon  Branding audit  Marketing audit  Operations audit  Reporting audit  Post Audit Feedback  Timelines to be defined for Implementation
  28. 28. 28 CONFIDENTIAL Project Management & Financials
  29. 29. 29 CONFIDENTIAL Project Monitoring Tools for Client Project Timeline and Project Mapping Meeting and Telephonic discussions with Project lead Deliverable(s) at the end of each Phase To Monitor the Progress of the Project To ensure that the project delivery is as per the client’s expectations at each stage Monitoring Tools Purpose
  30. 30. 30 CONFIDENTIAL Strategic Planning Client Nominee + Gaurav Marya Project Head Financial Consultant  Steering Group  Expert Input  Challenges & Support  Direction Challenges and endorsement of challenges  Shape project approach  Technical & Project Input  Marketing plan  Promotional & Branding Inputs  Complete business concept development & Strategy  Input, challenges and validation of recommendations Legal Marketing  Agreements Strategy Consultant Project Team Structure Operations  Marketing survey / Customer feedback  Project Costing  Financial Planning  Financial Validation of project We have independent teams with domain expertise to work on core aspects of execution
  31. 31. 31 CONFIDENTIAL Proposed Timelines The proposed consulting project would be completed within a period of three (3) months from the day of commencement. Francorp would mobilize its engagement team to commence the assignment from the date of signing of the engagement letter. Throughout the course of the engagement, Francorp shall be in close discussions with the client and keep them informed of the progress of the assignment work. Week Nos. 0 1 2 - 3 4-5 6 -7 8-9 10 -11 12 Stage I: Strategy Phase I Initial Download Feasibility Analysis Site visit Strategy Formulation Meeting Stage II: Production Phase II Franchise Business Documentation Franchise Marketing Documentation Franchise Recruitment Documentation Franchise Legal Agreement Meeting Franchise Operation Manual Final Submission for Consulting Program Review set Final set Implementation On going exercise Audit On going exercise
  32. 32. 32 CONFIDENTIAL Proposed Fee Structure Based on the scope of work, the consequent time that different team members would spend on the study and the seniority of team members involved and also keeping in mind our abiding interest to foster a long-term relationship with you, we propose the following fee structure. Project Deliverable Payment Linked Consulting artifact* Fee for Consulting including Model Development INR 4,20,000 + taxes *Note: All out of pocket expenses for the consultant team working on the project shall be borne by the client.
  33. 33. 33 CONFIDENTIAL Next Steps
  34. 34. 34 CONFIDENTIAL Next Steps 1. Submission of the Proposal 4. Both teams to decide modalities for launching the proposed project 3. Francorp will submit the legal agreement, invoice and firm timelines 2. Both teams to finalize the project timelines and commercials 5. Inception meeting with the Strategy team The following would be the next steps for the proposed assignment between GECS and Francorp
  35. 35. 35 CONFIDENTIAL About Francorp: The Franchising Leader
  36. 36. 36 CONFIDENTIAL Franchise India Group Franchise India is Asia’s largest integrated franchise solution company since 1999, and an absolute authority on franchising, licensing, retailing, real estate. We have helped thousands of investors in selecting the right business opportunity and, in turn, assisted numerous organizations in international and domestic franchise expansion across all industries and categories: Food & Beverages, Automotive, Footwear, Education, Retail, Health, Beauty & Wellness, Financial Services & Specialty Retail. Franchise India holds 90% of market share in Franchising in India which means 90% of franchising in India happens through our mediums / platforms with no competition in the Indian Market. •Business Transactions division of Franchise India •SME & Growth Consulting division of Franchise India •Marketing & Media division of Franchise India. •Franchising Consulting division of Franchise India Francorp India Franchise India Holdings Ltd. Franchise India Brand Ltd. Entrepreneur India
  37. 37. 37 CONFIDENTIAL Franchise India Group (cont’d) The first company to introduce & develop franchising market in India Completely focussed on Franchise Ecosystem for last 16 years Serviced 1100+ brands across sectors covering 5 Continents A strong team of 700+ professionals with expertise in areas of Franchising 80,000 sq.ft of state-of-art office space across India Direct presence in 16 major cities of India The largest SME Media company in India
  38. 38. 38 CONFIDENTIAL Francorp – a Global Franchise consulting group Francorp & Franchise India create a unique blend of strategic advisory with strong execution capability Headquartered in India with 13 zonal offices 16+ years of experience in Business expansion solutions Francorp  Established in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally  Provided end-to-end franchise solutions to over 2,000 enterprises worldwide  16 offices outside the U.S  Based out of Chicago & services more than 45 countries globally 38+ years of knowledge & best practices…tested! 500+ clients consulted in India – from micro- entrepreneurs to large corporations Franchise India 90% market share in India Direct Interface with 300,000+ investors Serviced 1500+ brands till date Presence in 231 cities with reach – from Jammu to Kochi Expertise in delivering solutions in emerging markets like Philippines to developed markets like US !
  39. 39. 39 CONFIDENTIAL Market opportunity assessment Review and recommendations Advisory Franchisee Auditing Conceptualizing & Building up the franchise idea Feasibility Analysis Business Plan Preparation Financial Modeling and Financial Analysis Franchisee search (marketing & recruitment) India entry strategy Francorp’s Franchise focused services Range of Services
  40. 40. 40 CONFIDENTIAL Our thought leadership initiatives in Franchising practice in India  First of its kinds; Discovery days organized in India  In all major metro’s and tier I cities  Approx 200 Discovery days until now and still growing strong!  It’s the first book written by a Indian author on the nascent field of franchising  The book is in its 5th edition of printing  Launch of industry & research papers on issues faced by franchisors  Knowledge seminars & conferences; a only franchisor meet in India.  30 knowledge seminars already organised  Initiated as the exclusive convene for the leaders  Annual meet for the franchisors looking to expand in Indian markets
  41. 41. 41 CONFIDENTIAL Served We have served leading corporations in their strategy development and execution Leading Corporations Served In India, over 500 companies consult us for their growth & expansion strategies Häfele is a renowned distributor of furniture fittings, hardware and architectural ironmongery. Francorp conducted 360° analysis and training along with Business motivation zonal workshop for its Franchise partners. Also reviewed the financials as part of the FDP program. Reliance Footprint has a countrywide network of exclusive Footprint showrooms in India. Francorp as the strategic alliance partner of Reliance Footprint organised the Franchise meeting for getting the franchisees on board. Francorp worked with Warner Bros. Indian Licence representative for “Tom & Jerry” brand. Francorp conceptualised the licence business plan for Tom & Jerry brand and also found out licencee for upcoming Tom & Jerry Ice Cream Parlour / Café. Essar began as a construction company in 1969 and diversified into manufacturing, services and retail. Franchise India worked with Essar towards establishing dealership network in Indian Market for its retail operations. Francorp assisted Wills Lifestyle (ITC’s Apparel Retail arm) in charting out the franchise business model as well as standardize the existing business model (Multi model approach) through a Full Franchise Development Program.
  42. 42. 42 CONFIDENTIAL Served We have served leading corporations in their strategy development and execution Leading Corporations Served In India, over 500 companies consult us for their growth & expansion strategies Mom & Me stores from Mahindra Retail have been built around the unique needs of mothers to be, young mothers, infants and children up to the age of nine. Francorp provided the consulting services towards Strategy and model development to Mom & Me. Reliance Digital is an one stop shop with wide product portfolio of around 150 international and national brands. Francorp conceptualised the franchising strategy and provided services towards acquiring pilot franchisee. Francorp analysed the Business model & roll out plan for franchising format and acquired two pilot franchisee as part of testing the viability of the model. Also conducted Franchise Sales Training for the key management for the implementation of the franchise program. Francorp prepared a Gap Analysis Report based on Internal Capacity Assessment, conducted Training of Management on Benchmark practices and delivered a Performance Measurement Tool for franchisee network. Mother Dairy engaged Francorp for their Fruits & vegetable retailing business referred as “Safal” to conduct audit for all the existing stores and create a turnaround strategy to improve the performance as well as sustainability of their stores.
  43. 43. 43 CONFIDENTIAL Select Clients in India Retail Education Food & Beverage Fashion & Jewellery Health & Beauty 120+ clients in Retail 70+ clients in Health & beauty 35+ clients in Fashion & Jewellery 100+ clients in Food & Beverage 140+ clients in Education
  44. 44. 44 CONFIDENTIAL and many more… Our Experience with Brands in Education & Training
  45. 45. 45 CONFIDENTIAL Case Studies 1,2&3 Council of Education and Development Programmes (CEDP) CEDP came into being with a sole objective of imparting the best training and education to the youth present in metros and mini metros. Formed in 2010, CEDP is striving to improve the employability of the young generation by reaching out to individuals in remote places. They also focus on training the workforce of organizations. Enhancing their skills and suggesting methods by which they can improve their productivity. Francorp provided the consulting services towards Strategy and model development to CEDP. Networkers Home Networkers Home is one of the largest privately held training institutes in India. It started operations in early 2007 to provide world class training facilities to the students from all over the world. Today they have turned into one of the biggest Cisco Training Company in India. Francorp assisted the company in creating business model through a end-to-end Franchise Development Program. IIAS IIAS is leading hotel management institute based out of Kolkata with 20+ yrs in the business. They have 5 centers Kolkata (1), Siliguri (1), Goa (2), Dehradun (1). Now wish to expand in North, East & west part of the country via franchising route. They are eyeing nearly 50 centers in next 5 yrs. Target cities will be T2 cities with burgeoning hospitality industry. Francorp provided the consulting services towards Strategy and model development to IIAS.
  46. 46. 46 CONFIDENTIAL Case Studies 4 INSCOL Academy INSCOL Academy, an ISO 9001:2000 certified organization, was established in 2004 with the objective of providing healthcare related study programs to students from North India. The post registration nursing programs were started in 2004 in collaboration with Universities in UK. Since then, more than a thousand students have enrolled into these programs and many out of these have taken up leading assignments in healthcare facilities across the globe. The Academy is a subsidiary of INSCOL Healthcare Limited. INSCOL is also a leading provider of healthcare services in Chandigarh. Francorp helped in the preparation of Franchise Business Model and in the process of Franchise Roll-out. Francorp also compiled the Franchise Acquisition strategy, Operation Manual Guidelines, Legal Agreement documentation, Franchise Disclosure Document, Franchise Acquisition Marketing Strategy and Franchise communications. They were also helped to build up a Franchise sales pitch, Competitive Analysis & Business Plan, a road for Franchise Expansion and related training and operating Manual – Guidelines. Further, Francorp helped in identification of remuneration and cost structures, marketing the franchise opportunity, lead management, Identification & recruitment of the Franchisee.
  47. 47. 47 CONFIDENTIAL Case Studies 5&6 Jamboree India Founded in 1993, Jamboree attempted to fill the information gap in India in the "Education Overseas“ segment. Back then, the only information available on overseas education was through friends and family living or studying abroad. Thus, only a small percentage of the interested students had access to this information. Now when 'Team Jamboree' reflects on the past few years it sees thousands of its students on the threshold of careers that would not have been possible without the right guidance. Francorp helped in devising a Competitive Analysis & Business Plan and also constructed a Business Model which worked as a Road Map for Jamboree's Franchise Expansion network. They also provided Training guidelines, Operating Manual with a detailed guideline on Marketing communication. Francorp also assisted in the Legal & Discloser Documentation and in their Site selection process. Indo European Education Overseas Pvt. Ltd. The mission statement of Indo-European is to provide the most transparent, honest and efficient services network for prospective students and each faculty member strives towards that goal. At Indo-European there is a tireless effort to help achieve a youth's educational aspirations. Francorp assisted in the creation of the marketing communication, Franchise Legal Agreement documentation, the Disclosure documentation.
  48. 48. 48 CONFIDENTIAL Our Experience with Brands in Education & Training (cont’d) Brand Serviced Benefits Beauty Training Institute: Acquisition of Franchisee network (5 units) Brain Development Training: Acquisition of Franchisee network (7 units) Education: Acquisition of Franchisee network (8 units) Air Hostess Training: Acquisition of Franchisee network (4 units) Kingfisher Academy: Acquisition of Franchisee network (2 units) Vocal Training: Acquisition of Master Franchise (30 centres) Handwriting Gurukul: Acquisition of Franchisee network (3 units) …and many others!
  49. 49. 49 CONFIDENTIAL Our Experience with Brands in Education & Training (cont’d) Brand Serviced Benefits 5D Linguistic Arena: Acquisition of Franchisee network (1 unit) Institute of Shipping: Acquisition of Franchisee network (2 units) Amrapaali Kala Peeth: Acquisition of Franchisee network (1 unit) Tansen Sangeet: Acquisition of Franchisee network (1 unit) Brainstars: Acquisition of Franchisee network (4 units) EduCADD: Acquisition of Franchisee network (1 unit) Focus Softnet: Acquisition of Franchisee network (1 unit) …and many others!
  50. 50. 50 CONFIDENTIAL Our Experience with Brands in Education & Training (cont’d) Brand Serviced Benefits IIHT: Acquisition of Franchisee network (1 unit) Bansal Tutorials: Acquisition of Franchisee network (2 units) Gupta Tutorials: Acquisition of Franchisee network (3 units) Focus IIT-JEE Academy: Acquisition of Franchisee network (1 unit) Academy of Robotics: Acquisition of Franchisee network (3 units) Akankksha Edutorial: Acquisition of Franchisee network (1 unit) Vidyalankar: Acquisition of Franchisee network (2 units) …and many others!
  51. 51. 51 CONFIDENTIAL Abc Montessori City Look Future Group KFC Morellato – Italy Re Feel Cartridge Tech Kidz Adidas Clara International Khadims Motilal Oswal Realtech Developers The Apollo Clinic Air Hostess Academy Coffee Day Express Gitanjali Lifestyle Kidzee Mr. Orange Rebi The Corner Book Store Ansal Api Coffee Republic GKB Opticals Killer Music World Reisswolf The Home Store Apollo Health And Lifestyle Cookie Man Gloria Jeans Coffee Koutons Mustang Jeans Reliance The Loot Arch Crestcom Gold Souk Kshitij My Dollar Store Reynolds The Medicine Shoppe Archies CTC Gordan max Kwality Walls (HLL) Nerolac Paints Rosebys The Mobile Store Asmi Cup & Cino Greggio Argento Kwik Kopy Nescafe Safe Express The Taco Marker At Home Cygnus Jewellery Habibs Lacoste New Zealand Natural Sangini Tikka Express Ayush Therapy Center D’damas Hakoba Lifestyle Voltz Distribution Next Santa Barbara Polo Timex Bang And Olufsen Debonairs Pizza HCL Lee Cooper NIIT SAP Titan Barista Diamond Hut HDFC Bank Levis Nilgiris Satya Paul Travel Port Barnie’s Coffee DLF Health & Glow Live-in Nilkamal Enterprise SBI Bank TVS Baskin Robins Dominos Pizza HP LJ Hooker Nina Ricci Watches Seashell Unitech Bath Concepts Dosa Plaza HSBC LKP Shares Nirmal Lifestyle Shadi Point United Colors Of Benetton Bausch And Lomb Dulce Café Hughes Escorts Lotus Herbals NIS Sparta Shanghai Post US Dollar Store Beningans Education One Hushes Net Lovable Numero Uno Shoe Tree Vadilal Bharat Students Educomp ICICI Bank M2K Odyseey Sia Art Jewellery Vapiano Bikanervala Emaar MGF IIFT Ma Foi Omaxe Sify i way Veta Body Spa International Era Impuls Madura Garments Oracle SONY Via BPTP Essar Telecom Retail IMS learning IndiaCan Magppie Osim International Spa Zieta Videocon Candico ETP Inorbit Mall Manipal U Pantaloons Spykar Jeans VLCC Cartridge Café Eureka Forbes ITZ Cashcard Maples Papa Johns Pizza Stained Glass Overlay Welhome Castrol Euro Kids J K Industries Mariella Burani Parasvanath Developers Sign*A*Rama Westwood Catridge World Excalibur J K Tyres Mary Brown Pinnacle Kids Subway Woodland Ceat Feather Lite JetKing Masala country Pizza Corner Suncity Chabra 555 Ferns N Petals Juice Zone Max Pizza Hut Tally Change Fitness One Just Cavalli Mic & Mac Protocol Tanclean Chocolate Graphics Food Factory Just Cuts Microsoft Provogue Taraash Cholayil Sanjeevanam Forever 18 Kent RO Systems Mobicare Quantum TATA Steel Clientele List
  52. 52. 52 CONFIDENTIAL THANK YOU Francorp Advisors India Ltd. Phoenix Crescent, Second Floor, #10, Rest House Road (Behind Brigade Road), Bangalore-560 001 http://www.francorp.i n

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