Keynote Address: Revolution Across the Information Industries Matt Turner, Chief Technical Officer, Media and Entertainment, MarkLogic Corporation

1. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.
Revolution Across the Information Industries
Matt Turner, CTO Media & Publishing
December 2015

2. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 2
Any Structure Era
“For all your data!”
 Massive scale
 Built for heterogeneous
and unstructured data
 Faster time-to-results
 Commodity hardware
 Fraction of the cost
Generational Shift in Database Market
Relational Era
“For your structured data!”
 Bad for heterogeneous and
unstructured data
 Proprietary hardware
 Expensive
Hierarchical Era
“For your application data!”
 Proprietary hardware
 Expensive

3. LET’S REVIEW

4. CHANGE IS THE ONLY CONSTANT

5. FROM PUBLISHING
FORM BASED
PRODUCTS
DEDICATED
PRODUCT
INFRASTRUCTURE
Product A Dedicated
Infrastructure
(database + search engine)
Product B
Product C
Company Data
Industry Data
Filings
Reports

6. TO INFORMATION PROVIDERS
FORMAT
INDEPENDEN
T
INFORMATION
CENTRIC
DYNAMIC
DELIVERY
Company Data
Industry Data
Filings
Reports
Deliver the right content,
to the right user,
in the right format,
in real time

7. WHAT’S NEXT?
REVOLUTION!

8. REVOLUTION:
DATA DRIVEN PUBLISHING

10. Bob Pilz
Taxonomy Manager
Mitchell1

11. Bob Pilz
Taxonomy Manager
Mitchell1

14. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 14
CRM
Subscriptions
Personalized
ExperienceSegmented
OffersTargeted Ads,
Promotions,
RewardsImproved
Loyalty
Customer 360°
Partner Sites
Traditional Traffic
Mobile Traffic
Offline Readers
Social Media

15. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 15
Offline Readers
Partner Sites
Traditional Traffic
Mobile Traffic
CRM
Subscriptions
Social Media
Customer 360°

16. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 16
Partner Sites
Traditional Traffic
Mobile Traffic
CRM
Subscriptions
Offline Readers
Social MediaSocial Media
Customer 360°
Personalized
ExperienceSegmented
OffersTargeted Ads,
Promotions,
RewardsImproved
Loyalty

17. Result: Symptom to Component

18. Role of the Publisher?

19. KNOW YOUR CUSTOMER …
AND KNOW YOURSELF?

20. REVOLUTION: CONTEXT

22. TIMING

23. CONTEXT

24. WHO’S SMARTER?
VS

25. Do domestic dogs interpret pointing as a command?
Animal Cognition (2012): 1-12 , November 09, 2012
By Scheider, Linda; Kaminski, Juliane; Call, Josep; Tomasello, Michael
DOGS GET CONTEXT!

26. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 26
Machines Don’t Get Context . . .
Manu Sporny Founder/CEO - Digital Bazaar, Inc.
http://www.cambridgesemantics.com/semantic-university/what-is-linked-data

27. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 27
Enter Semantics!
Manu Sporny Founder/CEO - Digital Bazaar, Inc.
http://www.cambridgesemantics.com/semantic-university/what-is-linked-data

28. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 28
Context Drives Search
Talent
Kristen Wiig
Acted in
Episode 4
Anne Hathaway and Killers
Part of
Played
Character
Maharelle Sister
Season 34
Segment
The Lawrence Welk Show
Aired on
Date
10/4/08
Era
Acted in
Includes
Part of

29. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 29
And a Continuous Watch Experience

30. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 30
Great Content + Great UX =

32. REVOLUTION:
HOW TO INNOVATE

33. INNOVATION
Why can’t good ideas
take root?
We're all too busy
making things run!

35. A Deliberate Plan for Innovation Execution
CORE REVENUE
ENGINE
Optimized for
Delivery Efficiency
INNOVATION
PLATFORM
Measured
Experiments in
Product
Development
Integration Path
Separate Team
Unified Goals
Communication

36. WHAT’S NEXT?

37. ITS UP TO YOU!

38. THANKS!
Matt Turner, CTO Media & Publishing
matt.turner@marklogic.com
@matt_turner_nyc