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Recruitment of new donorsin times of economic recession                        Rudy Van Halle                        Fundr...
2
Source : Gap 2012 - UK                         3
And this can continue for a while                                    4
You may grow a tree…            …or find new donors                                  5
Back to early 2012                     6
18% of                                                         56%FIRST donationsare triggered by                   18%Dir...
People        >50             respond significantly higher to DMthan other ages                                           ...
50+                                             The generous                                                              ...
First donations via Direct                           Mail generate higher gifts             60.0%             50.0%       ...
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To find new donors via Direct Mail…you need data
13
14
Do not only ask                                         for the email                                           addressbpo...
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17
Create multichannel campaigns                                19
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No more one fits all
22
The bubble in the envelope                             23
The power of stamps and hand written caractersSource : DSC 2011                                24
The proof of the pudding is in the eating     Source : Hans Reichard                 25
Media & communitiesdedicated to   helpNGO’sin developing  goodtheircauses
The necessity to recruit new donors in times of economic recession - Fundraising Day Belgium 2013
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The necessity to recruit new donors in times of economic recession - Fundraising Day Belgium 2013

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The economic recession has resulted in donors that quit donating, or donate less. You could desinvest, or invest to create new donors. Find out how Direct Mail can help

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The necessity to recruit new donors in times of economic recession - Fundraising Day Belgium 2013

  1. 1. Recruitment of new donorsin times of economic recession Rudy Van Halle Fundraising day 14/05/2013
  2. 2. 2
  3. 3. Source : Gap 2012 - UK 3
  4. 4. And this can continue for a while 4
  5. 5. You may grow a tree… …or find new donors 5
  6. 6. Back to early 2012 6
  7. 7. 18% of 56%FIRST donationsare triggered by 18%Direct Mail contacts 3% bpost – Omnibus March 2012 - Profacts
  8. 8. People >50 respond significantly higher to DMthan other ages “Your (first) donation was triggered by?” <30 (N=218) 30-39 (N=240) 40-49 (N=234) 50-59 (N=223) 60+ (N=187) Encounter with a volunteer 65 65 59 50 40 (on the street,… Message on paper 15 25 37 6 9 (folder, letter, etc.) Message via 3 3 2 internet (email, 5 1 banner etc.) 9 10 8 I dont know 9 12 14 11 13 Other 15 12 Base: only people who have already bpost – Omnibus March 2012 - Profacts significant difference vs. total donated to an NGO
  9. 9. 50+ The generous Donation habits • committed to the cause •>1/3% donate regularly •>40% donate > € 40 Sensibilisation • 37% TV • 31% personal letterbpost – Omnibus March 2012 - Profacts 9
  10. 10. First donations via Direct Mail generate higher gifts 60.0% 50.0% 40.0% < €40 % 40 EUR % 30.0% >€40 % No donations in 2011 % DNK % 20.0% 10.0% .0% Message via paper Message online Face to face I dont know Otherindication
  11. 11. 11
  12. 12. To find new donors via Direct Mail…you need data
  13. 13. 13
  14. 14. 14
  15. 15. Do not only ask for the email addressbpost – Omnibus March 2012 - Profacts 15
  16. 16. 16
  17. 17. 17
  18. 18. Create multichannel campaigns 19
  19. 19. 20
  20. 20. No more one fits all
  21. 21. 22
  22. 22. The bubble in the envelope 23
  23. 23. The power of stamps and hand written caractersSource : DSC 2011 24
  24. 24. The proof of the pudding is in the eating Source : Hans Reichard 25
  25. 25. Media & communitiesdedicated to helpNGO’sin developing goodtheircauses

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