Investor Deck

1. Investment Deck
Fall 2015
www.thrdPlace.com
Mike Colosimo
Mike@thrdplace.com
310.944.5937

2. 2
thrdPlace is a digital network that provides
crowdsourcing and project management tools for
community/neighborhood based projects.

3. 3
Have you ever thought about what you could
accomplish if you mobilized the resources that already
exist in your community?
Do you know what organizations are involved locally?
Have you tried to get involved in your community?

4. You’re not the only one. We are all trying….
$240B+ Invested
7.7B hrs Volunteered
$100B+ Invested
8B hrs Volunteered
For Profits
Non Profits
Individuals
&
US Communities
Atlas
of
Giving,
2013
Year
End
Report
4

5. But, over 70% of citizens don’t know
what organizations are doing in their communities,
or how they can get involved
Atlas
of
Giving,
2013
Year
End
Report
$240B+ Invested
7.7B hrs Volunteered
$100B+ Invested
8B hrs Volunteered
For Profits
Non Profits
Individuals
&
US Communities
5

6. Connecting people,
organizations and their
collective resources is
a
$20B+ opportunity…
and growing
6

7. With thrdPlace, It All Starts With Projects
Project’s tell a story and crowdsource
Funds, Supplies & Volunteers
for local projects & events
Project’s provide management
and reporting tools to better
manage, measure and execute
local projects & events 7

8. 8
Organizations Pay:
SaaS Model (scales by # of projects)
Individuals Pay: 4% of Money Donated
Monthly Subscriptions
Commissions on Projects
thrdPlace Makes Money 2 Ways

9. $280k
revenue
24 clients
Averaging 110,000 social impressions per project
9
So far…
Qualified Pipeline > $1MM in revenue

10. 10
10k projects/year
$75k/rev/year
10k new potential clients
&
~5M new users
Organizations Build the Network:
Every For Profit project is a partnership with a
local community group (school, non profit, etc.)
How thrdPlace Grows – For Profits First
$7M revenue/year
[2000 non profit clients paying
$3500/year]**
&
20MM new users
**avg. annual contract
value of non profit client
Whole Foods alone: 10,000 projects, $50M and 250k volunteer
hours into communities each year….engaging millions of people

11. thrdPlace for Organizations
Value Deliverables (hosted & deployable API)
Manage Local/Bottoms-up Project
Creation
Activate Employees and Consumers
Through Social Around Their Community
Work
Measure the ROI of Their
Community Investment/
Engagement
Authentically Distribute Their
Message of Community Involvement
Engagement relative
to Consumer spending
Twitter engagement use by zip code
Campaign Page
Project Page
Campaign Management/Analytics
CLICK FOR VIDEO
(https://vimeo.com/90273076)
CLICK FOR CASE STUDY
(Or go to slide 24) 11

12. thrdPlace for Individuals
Value Deliverables
Discover Local Opportunities
to be Involved
Develop a Personal Reputation
from Community Work
Connect with Other like Minded
People
Mobilize Diverse Resources to Solve
Local Problems
Discovery Page
Project Page
Project Management
User Profile
12

13. Value of the Network
For Profits
Non Profits
Individuals
Projects, More Users & Resources
The Network Provides:
Data and Insights
Global User Base
Knowledge Transfer
Access to Projects
Partnership Development
Local Identity/Authenticity
13
thrdPlace Users (Orgs & Individuals) Provide:

14. Today 2016 2017 2018 2019 2020
# of Clients 24 150 500 1,800 3,800 8,500
Total # Projects (k) 0.550 155 1,000 2,500 4,900 11,000
# of Users (k) 65 1,800 9,800 31,000 77,000 166,000
Revenue ($k) 260 1,640 8,900 31,200 70,900 161,200
Gross Margin -- 55% 82% 85% 87% 87%
EBITDA ($k) (100) 4,320 20,300 43,700 110,200
14
Financials & Growth
Exit Comps
Event / Valuation
# of Users
$/User
NextDoor
60MM Series C / $170MM
8MM
$21
Instagram
Sale / $1B
30MM
$33
Twitter
IPO / $14.6B
200MM
$73
EventBrite
60MM Series F / 1.3B
50MM
$26

15. 15
Use of Funds
$1.2M via Convertible Note (14 months of runway to breakeven)
The Ask and Use of Funds
Current Team Salary
3 Hires (Jr/Mid Level Engineers)
~$650k for Product Team ~$550k for SG&A, Working Capital
Current Team Salary
1 Hire (Dir. Of Sales in Q3 ‘15)
Business Operations
Sales / Marketing Growth
Salaries, execution of early clients and pipeline growth
$5MM Cap, 15% discount

16. Multi-
Resource **
Single
Resource *
Destination Based (Network)
Hosted (limited Distribution)
VOLUNTEER MATCH
KICKSTARTER
NEIGHBORGOODS
NATION BUILDER
BLACKBAUD
CAUSECAST
INVESTED IN
MINDMIXER
*Funds, Supplies OR Volunteers
**Funds, Supplies AND Volunteers
Competition
16

17. Detailed Competitive Comparison
17
Funding Donations
Yes
Yes
Yes
Volunteerism
Yes
Yes
Material Sharing
Yes
Focused on Physical Community Projects
Yes
Provide Local Project Management Tools
Yes
Yes
Serving Organizations
Yes
Yes
Provide Aggregated Management Tools
Yes
Yes
Detailed Analytics/Reports
Yes
Internal to Organization
Yes
Yes
External to Organization
Yes
Yes
Provides Lead Gen
Yes
Connection to Sales
Yes
Amount of Content Generated
Large
Moderate
Minimal

18. DeKoven Ashley, Co-Founder & COO
(Entrepreneur // Community Activist)
- Tulane BA and UCLA Masters in Urban Planning
- Washington DC Policy Think-Tank and Local Organizing
- Urbanist and Non Profit Board Member
Michael Colosimo, Co-Founder & CEO
(Entrepreneur // Experienced Business Professional)
- US Air Force Academy BS and UCLA MBA
- Air Force Veteran, Product Developer and Urban Planner
- Serial Entrepreneur and Non Profit Board Member
Todd Burdeinei
Sr. Front End Engineer
(15 years of s/w development)
David Castro, CTO
(Software Architect // Data Scientist)
- 15 years of Technology Development
- Serial Entrepreneur
- Built and Led Teams for All Sizes of Tech Applications
Eugene Hauptmann
Sr. Back End Engineer
(15 years of s/w development)
Woody Moore
Marketing
(10 years of cause marketing)
18
The Team

19. Global business opportunity, with multi-billion dollar
addressable market and high profit margins
Business value driven by exponential growth in user base
(network) and revenue
The time is right - early days of a growing global market driven
by the demands of the millennial generation
Experienced team with the skills to execute: proven with early
traction, revenue and pipeline
In Summary
19

20. Mike Colosimo
Mike@thrdplace.com
310.944.5937
GIIRS: 119 / 200
(click here for full report)
Honoree
White House 2013
Champions of Change
In the theoretical exploration of a city, we as people, exist in three places. The
first place is our home. The second place is our work. The third place is our
community.
-Ray Oldenburg

21. Appendix Contents
21
Whole Foods Case Study - Projects
Whole Foods Case Study - Mobile
Whole Foods Case Study - Content
Whole Foods Case Study – Campaign
Whole Foods Case Study – Analytics & Insights
Whole Foods Testimonial
Why For Profits Need thrdPlace
Summary: thrdPlace & Exponential Growth
Addressable Market Breakdown
Whole Foods Case Summary

22. 22
For Profit
$200M revenue/year
@ 10% Market share
$20B Annual
Community Investment
Non Profit
$800M revenue/year
@ 10% Market share
Individuals
$1.2B revenue/year
@ 10% Market share
$80B Annual
Community Investment
$240B Annual
Community Investment
$2B
Total Addressable Market
(10% Admin)
$8B
Total Addressable Market
(10% Admin)
$12B
Total Addressable Market
(5% of total)
$22B Addressable Market (US only) – SaaS & Commission
Atlas
of
Giving,
2013
Year
End
Report
Organizations Pay: SaaS Model (scales by # of projects)
Individuals Pay: 4% of Money Donated
Monthly Subscriptions
Commissions on Projects
thrdPlace makes money 2 ways:

23. Brands Know It
$22B of dollars spent annually trying to engage local communities
And Growing…based on consumer/employee demands and market trends
23
Atlas
of
Giving,
2013
Year
End
Report
LA
Times,
Jan
13,
2014,
“U.S.
charitable
giving
jumped
13%
in
2013
to
a
record,
report
says”
People Want It
91% consumers are willing to switch loyalty based on causes they support
84% consumers believe companies should be supporting their local communities
But still…
71% of consumers are confused by what Brands are doing in their communities
Most brands are not able to measure or track the value created by their investment
2011
JWTEthos
Social
Good
Report
2013
Cone
CommunicaMons/Echo
Global
Corporate
Social
Responsibility
(CSR)
Study
2011
Cone/Echo
Global
CR
Study
Why For Profits Need thrdPlace

24. 24
Content & Engagement: $27M of (measureable) market value
Every individual contribution creates social content. Whether it’s a like, share, comment,
photo or video…its association with Whole Foods and their community work has real value.
Unique Data: New insights into existing and prospective customers
Every user action, small or large, creates data. That data is delivered as consumer insights: what
types of projects motivate them, what channels they use to engage and share, how they differ by
region, who are the influencers and ultimately, which contributors become new or returning Whole
Foods customers.
Cost Savings: $285k/yr. (5 FTE @ $70k each)
Having the right solution allows employees to be more productive. What currently takes multiple
people to execute, takes only 1 with thrdPlace. Whole Foods employees can now better utilize
their time.
Click here for the Video Tour
https://vimeo.com/90273076
Or click
Whole Foods Case Study – Return on Investment
With thrdPlace’s api-based platform Whole Foods creates:
10,000 projects, $50M and 250k volunteer hours into
communities each year….engaging millions of people

25. ThrdPlace is an exciting, intuitive platform because I can simply connect
projects in need with resources at hand. I can foresee thrdPlace affecting
deep, positive change within our organization and service communities at
exponential speed. Of course, the added benefit to organizations like mine
is that thrdPlace enables me to involve local community members, thus
adding to the long-term sustainability of any campaign!
- Nona Evans
Prev. Global Marketing Director, Whole Foods
(Currently: Director, Whole Kids Foundation)
25
Whole Foods Testimonial

26. Campaign Page
Project Page
thrdPlace provides Whole Foods an integrated platform to display and
manage all their community engagement, from all their stores
26
Whole Foods Case Study – Campaign

27. Management tools help project leaders to manage
community contributions and communication
Every local store creates projects that invite diverse
contributions from their local communities: Funds,
Supplies, Volunteers & Content
Project Analytics provide reports on user
engagement for each Whole Foods project
thrdPlace allows Whole Foods to invite and manage the participation of
local community members
Whole Foods Case Study - Projects
26
Track outreach to Sales with
real time incentives and
redemption tracking

28. 28
Current customer
2.5hrs
3 tweets
Non-customer
1.5hrs
1 tweets
2 instagram posts
Non-customer
1hr
Employee
2.5hrs
3 tweets
1 facebook post
Whole Foods can deliver incentives to
users in real time based on their behavior
and track the redemption of those
incentives to link their outreach to
sales
thrdPlace leverages mobile technology to engage and track in real-time
Whole Foods Case Study - Mobile
Project attendees are automatically checked-in
and out of projects using geo-fencing technology

29. 28
$1.60 /Like
$10.17 /Share
$5.00 /Tweet
$100 /Offline Engagement
Market Value Stats from 2014 Social Chorus Report
Market Value of Engagements:
84% of Americans want to engage with and share this content*
As a result, Whole Foods unlocks ~$27M of measurable market value…a
3x lift of engagement vs. traditional social promotion
thrdPlace enables Whole Foods local projects to become points of social
engagement, empowering communities to share and co-create the story
*2013 Cone Communications Social Impact Study
Whole Foods Case Study - Content

30. 30
Using thrdPlace, Whole Foods can now automatically track
and report employee and consumer service activity
Whole Foods can now quantify efforts by having insight
into: project activity details, engagement data by social
channel, location and contribution type
Whole Foods can connect engagement directly to sales
through loyalty program integration and mobile incentives
thrdPlace captures user data from all projects…allowing Whole Foods to
measure their investment and retarget future programs with unique insight
Whole Foods Case Study – Analytics & Insights
Engagement relative to Consumer spending
Twitter engagement use by zip code

31. 31
thrdPlace is Positioned for Rapid Growth
Pipeline
Over the past 12 months, thrdPlace has developed market demand and strong
relationships with potential clients who are ready to activate upon proof of product
maturity and reliability.
Model
The thrdPlace model is built on community partnerships, where every user is
motivated to engage all their community stakeholders. Each project is an opportunity
to introduce thrdPlace to a new group of potential clients. Conversion is the key to
rapid growth.
Team
The thrdPlace team is committed to our mission and to delivering the results the
market is demanding. Capital is required to support that team and allow them to
succeed.

32. 32
Current Pipeline was built through direct sales – will continue as primary strategy
Direct Sales
Channel Partners & Value Added Resellers
City Repair
Sales Strategy

33. 33
Pricing Model
Pricing Model Scales with the Number of Projects a Client is Executing

34. 34
TotalUsers(Millions)
CumulativeRevenue($k)
Q116
Q216
Q316
Q416
Q117
Q217
1
2
3
4
5
6
7
8
9
10
11
12
13
14
16 Clients
60k users
$8k MRR
37 Clients
144k users
$35k MRR
66 Clients
480k users
$55k MRR
100 Clients
840k users
$80k MRR
275 Clients
3MM users
$150k MRR
50
100
150
200
250
300
350
400
450
500
550
600
650
700
450 Clients
5.5MM users
$300k MRR
18 Month Growth : Rapid Scale

35. B-Lab
Niagara
Method
Verizon Wireless
Cabot Creamery
Warner Brothers
Hallmark/PaperSeed
Patagonia
Disney Consumer Products
Seventh Generation
Beautify Earth
Kiss The Ground
Urban League
Children Guidance Center
Keep America Beautiful
City Repair
City of San Francisco
City of Los Angeles
Feb
April
April
April
May
May
June
June
July
July
Feb
Feb
Feb
April
April
May
May
June
$2000/month
$1500/month
$1500/month
$15000/month
$2000/month
$3500/month
$3000/month
$4500/month
$5000/month
$2500/month
$50/month
$100/month
$1300/month
$250/month
$4000/month
$500/month
$1500/month
$1000/month
For-Profits
Non-Profits
$40,500 MRR
$8,700 MRR
2016 Q1/Q2 Onboarding Detail (subset of qualified pipeline)
35

36. Operational Metrics & Targets
36
Metric (avg/segment) For Profit
Non Profit
Gov’t
Monthly SaaS Revenue Growth Rate > 65%
> 50%
> 70%
Monthly Commission Rev Growth Rate
> 50%
Monthly User Growth Rate > 20%
Monthly Client Growth Rate ~30%
~40%
~40%
SaaS Conversion Rate (autosign ups) ~10% of new sign ups ~45% of new sign ups ~20% of new sign ups
Sales Cycle ~6 Months
~3 Months
~6 Months
Cost to Acquire Customer (CAC) < $15k
< $2k
< $5k
Customer Life Time Value (LTV) > $100k > $25k > $50k
Months to Recover CAC (MRCAC) < 3 Months < 7 months < 4 months
% MRR Churn < 5% MRR < 10% MRR < 5% MRR
% MRR Expansion > 3% MRR
> 3% MRR
> 3% MRR

37. Exit Scenarios
37
Exit Comps
Event / Valuation
# of Users
$/User
NextDoor
60MM Series C / $170MM
8MM
$21
Instagram
Sale / $1B
30MM
$33
Twitter
IPO / $14.6B
200MM
$73
EventBrite
60MM Series F / 1.3B
50MM
$26
CRM/B2B Software
Platforms
Marketing/Consumer
Data Platforms
Solution Agencies
Strategics
Capital Restructure