Personal Branding and Online Reputation Management presentation given to the International Association of Administrative Professionals by Social Media Speaker Dawn Raquel Jensen, January 2013 - @dawnrjensen, @virtualoption, www.dawnraqueljensen.com
5. Research first. Do a Litmus Test:
• SocialMention.com
• Whostalkin.com
• Alerts.google.com
Find out what’s been
posted and being
said about you, your
business, and brand
6. Digital Embassy & Outpost: Overview
Visibility
Credibility
Start Small
Tribe Builder
• Top Social Networks Build
• Honed By Industry Deliberately Be Consistent
• Shaped by market
• Content Curated • Blogs
• Dedicated Tools & • Posts
Tech
• Engagement
• Automatic system
• Timing
8. #1: Establish Your Online Reputation
Social media can help you create a stronger
online presence, so old news doesn’t turn up
at the top of search results.
If you don’t control your brand, someone else
may post inaccurate or derogatory information
that could tarnish your reputation.
Resources:
www.GetListed.org
www.namechk.com
9. #2 Control Responses During A Crisis
• How a crisis is handled online makes a huge
difference to the future ramifications.
• It’s important to monitor and respond to
customers who write on your wall or send
you messages to resolve any issues and let
users know they’re heard.
10. #2 Control Responses During A Crisis
• Set up tools and a strategy to monitor the
conversation, so you aren’t surprised with
the conversations happening about your
brand.
11. #3: Monitor Conversations
• Now that you’ve created and are updating
several social profiles on behalf of your
brand, you may find it a bit overwhelming
to keep up to date with what is being said
about your brand online.
• Savvy businesses are monitoring their brand
for mentions with social media monitoring
tools.
12. Good Tools to Use to Monitor
Alerts.google.com
BrandYourself.com
Hyperalerts.no
Trackur.com
13. The Take-away
• Social media is real-time
• The faster your brand responds, the
better your customer service will
appear.
• While people have the right to voice
their complaints, it’s up to you to
remedy the situation.
14. The Take-away
• Turn negative comments into positive
opportunities.
• Social media is public, your quality
customer service will be seen by other
users and may influence their
purchase decisions.