1. PERSONAL BRAND EXPLORATION
David Saffold
Project & Portfolio I: Week 3
August 25, ,2019

2. .
David Saffold
.
The oldest of five siblings, I was born in Chicago Illinois and move
to Indianapolis when I was 15 years old with my family once I
enrolled in high school I was placed in a theatre class and since
then I always wanted to be in cinematography but the state that
live in do not offer those type ofclasses at the time so I attended a
2 year college and earned my degree in business administration
after graduating with high honors I found full sail and enrolled in
full sail university to study cinematography where I focus on on
entertainment such as television ,audio, sound , animation ,digital
marketing ,story telling and the ends and out of creating a film

3. PROFESSION
Potential Job Titles:
• Motion Picture Projectionist
• Multi media animations
• independent film director
Hero Archetype - feels if someone
wants something .enough then they
can accomplish it. I always seek
master skills and use these powers
to my advantage
Cinematography for Professional Film Organizations

4. • DEMOGRAPHICS: 70%
Female,and 30 %Male 25-45
years old, Predominately black
african American and white
American College Educated,and
Located in The United States .
• PSYCHOGRAPHICS: Enjoys
volunteer work comedy and family
films spends free time spend time
with friends and family
• IDEAL AUDIENCE MEMBERS:
Allison Mann VP,, Kristina Mc
Robinson HR Mann, Joel
Camerana talent manager.
Recruiters & Hiring Managers at Sony Pictures
TARGET AUDIENCE

5. GOALS
• Land an entry-level marketing position at Sony
Pictures.
‣ Connect with, and send a follow up
promotional email to, 40 of Sony Pictures
team members on LinkedIn by November,
2020.
Mid Term: (2025)
• Direct my own multi cultural film Lead a successful
creative film writing campaign aimed at family films
expanding
‣ Expand year-over-year in the film production
entertainment business festival attendance by
25% nationwide by December 31, 2025.
Long Term: (2040)
• Establish my own independent film Company that
brings out the creativity joy and excitement in
upcoming independent film organizations .
‣ I want to save a total of $125,000, complete 7
film festivals and secure 2 business partners

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 80%
Public Speaking 75%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Professional Writing 60%
Public Speaking 75%
SOFTHARD

7. I help professional film making
organizations increase film attendance by
entertaining and inspiring American
families through creative television screen
storytelling .
PROMISE

8. CREDENTIALS
Work Experience:
• 10 years customer service
• 6 years business management
• 5 years volunteer work
Business management institute
A.S.
• cinematography & Media, B.S., Full Sail University (Exp. 2021)
Awards:
• High honors business management
associates degree
• Perfect attendance.

9. COMPETITION
Mark Gagnon
Industry Experience:
• Writer full ,producer,director
Education:
• Since of cinematography B.S. at Full Sail University
Leadership Experience:
• Special operations Team sergeant
• U.S. Army Airforces
Skills and Proficiencies:
• Public Speaking - 70 endorsements
• Social Media - 62 endorsements
• Microsoft Office - 74 endorsements
David Saffold
Overall Online Presence:
• More than 500 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL
• https://www.linkedin.com/in/mark-gagnon-16226732/:
Poor, 40 out of 100
Industry Experience
business owner commercial
trucking company
Education:
• A.S degree in business management at Itt-Tech
Institute
• Current student enrolled in science of cinematography ,
B.S. at Full Sail University
Leadership Experience:
• Former business club president
• Business owner
Skills and Proficiencies:
• Microsoft office - 2 endorsements
• Adobe Creative Suite - 2 endorsements
• Public Speaking - 62endorsements
Overall Online Presence:
• 80+ connections, banner image not customized, no
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized no
• https://www.linkedin.com/in/david-saffold-b21573a2/:
Average, 30 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Fullie Salen
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
business owner commercial
trucking company
Education:
A.S degree in business management at Itt-
Tech Institute
• Current student enrolled in science of cinematography ,
B.S. at Full Sail University
Leadership Experience:
Former business club president
• Business owner
Skills and Proficiencies:
Microsoft office - 2 endorsements
• Adobe Creative Suite - 2 endorsements
• Public Speaking - 62endorsements
Overall Online Presence: 80+ connections,
banner image not customized, no
professional headshot, detailed summaries
throughout profile with two content pieces,
no articles published, sporadically active
on personal social media accounts, URL
customized no
• https://www.linkedin.com/in/david-saffold-b21573a2/:
Average, 30 out of 100

11. BRAND POSITION
incourage, and motivate up coming film
directors in American culture by sharing my
creative storytelling that will leave them in
suspense .
SAFFOLD
David last name became his the
nickname in high school
because the way he played
football give the team fans hope

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Global Rodeo Conference
‣ June 19 - 21 | Reno, NV
• American Marketing Association (AMA)
‣ Collegiate Membership | Orlando Chapter
• Annual Silver Spurs Rodeo
‣ May 31 - June 1, 2019 | Kissimmee, FL
Digital Marketing
• Primary Content: est. podcast called “Slack-jawed Stories”;
15 min. episodes telling personal stories of rodeo stars; 1
episode per week; host and syndicate through Libsyn
• Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting some of the podcast
stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase rodeo marketing knowledge and
embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25
yrs of experience in rodeo industry; family man that
upholds Christian values, Jan. 2020
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2020
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2019
• SEO Foundations - Lynda.com, May 2019
• WordPress 5 Essential Training - Lynda.com, May
2019
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local Toastmasters Club and regularly attend
monthly events, starting Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019

14. Fullie Salen
You know that new movies and commercials come out every day so what I
will produce is good quality films with great story line and plots along with
talented actors to star in the film I been wanting to make films since I was a
kid .so I will do is use the skills that I have obtained from full sail and
produce at least 3 films a year

15. REFERENCES
Mark Gagnon (2019) www.linkedin.com
www.Sonypicytures .com
Microsoft word
www.Unsplash.com
Kalkbrenner, T. (2019). Tracie Kalkbrenner LinkedIn Profile.
Retrieved April 14, 2019, from
https://www.linkedin.com/in/tracie-kalkbrenner-5113503/
ONETOnLine.org. (2019). Summary Report for: 15-1199.10 -
Search Marketing Strategists. Retrieved April 14, 2019, from
https://www.onetonline.org/link/summary/15-1199.10
PBR. (2019). PBR Company Page on Glassdoor. Retrieved
April 14, 2019, from
https://www.glassdoor.com/Overview/Working-at-PBR-
EI_IE22119.11,14.htm
PBR Career Site. (2019). Public Relations Manager - Job
Description. Retrieved April 14, 2019, from
https://www.teamworkonline.com/other-sports-
jobs/pbrnow/professional-bull-riders/communications-
community-relations/public-relations-manager-1955827
PBR Career Site. (2019). Social Media Coordinator - Job
Description. Retrieved April 14, 2019, from
https://www.teamworkonline.com/other-sports-
jobs/pbrnow/professional-bull-riders/marketing/social-media-
coordinator-1955728
Professional Bull Riders, LLC. (2019). Professional Bull Riders,
LLC Company Page on LinkedIn. Retrieved April 14, 2019,
from https://www.linkedin.com/company/professional-bull-
riders-inc./
RodeoCommittees.org. (2019). 2019 Global Rodeo
Conference. Retrieved April 14, 2019, from
https://www.rodeocommittees.org/events/2019/2019-global-
rodeo-conference
SilverSpursRodeo.com. (2019). Event Schedule. Retrieved
April 14, 2019, from https://www.silverspursrodeo.com/event-
schedule/