Marketing Brochure Dow Jones Insight

1. Dow Jones Solutions for Marketing Professionals
“Factiva provides one of the best content and
technology solutions available to meet our
business requirements.”
David Sakayeda, First Vice President,
Market Research of the Market Knowledge Group,
Countrywide Financial Corporation
Powering the Intelligent Enterprise

2. Dow Jones Solutions for Marketing Professionals
The marketing landscape is rapidly changing as advertising models shift, the
influence of social media explodes and markets for your products become
increasingly complex. Despite these pressures, your main marketing goal remains
the same: you must act faster and smarter than your competition. Whether you
spend your days driving leads into a new-business pipeline, monitoring media
coverage and managing your organization’s reputation, executing communications
plans or building differentiation for your product line, you need any edge to set
you – and your company – apart.
With Dow Jones, you’ll find marketing solutions New products rarely sell themselves.
that deliver the tools, technologies and information Sure – you could get lucky and drive sales with a
single press release. But for most marketing and sales
that enable you to build winning marketing and
campaigns, you need to build targeted prospect lists of
communications campaigns, strategies and tactics. Dow
companies that may actually want to buy your product.
Jones is one of the world’s most innovative information
And the more targeted the lists, the more likely you are to
providers for big and small organizations around the
hit your revenue targets.
globe. With more than 125 years of editorial excellence
and deep experience in developing information solutions Dow Jones includes information on millions of companies
that improve the way you work, Dow Jones is the best and millions of executives then helps you find just those
company to help you: prospects that meet your unique criteria, from geographic
location to industry segment. We’ll even help you find
Build better prospect lists and fill new-business pipelines
prospects based on triggering events such as management
by combining information on millions of companies and
moves, mergers, bankruptcies, capital investments and
executives with tools that uncover those companies
more. And when you know which events actually trigger
mostly likely to buy your product or service
the best opportunities, you can receive a constant stream
Keep executives and others fully informed about your
of new companies and executives that meet your criteria,
business and competition with a complete range of
keeping your pipeline full of relevant prospects.
newsletter and information-sharing tools
CEOs don’t like surprises.
Safeguard your company’s reputation and manage
your corporate communications strategy by monitoring Looming mergers, sneaky competitive moves, growing
and measuring a global spectrum of media and blog local and global trends – these issues all affect your
conversations company’s ability to successfully compete. But keeping
everyone informed shouldn’t consume your entire day.
Drive opportunities faster through the sales cycle by using
rich company, executive and industry data to further Dow Jones helps you deliver the right information to
qualify leads everyone in your organization with tools that include
simple widgets to post competitive news, highly targeted
Uncover emerging industry, consumer and business
alerts for senior executives and tools to help teams share
trends and find fresh ideas or looming threats worth
information and collaborate more easily. We also offer
considering
a wide range of newsletter options, from simple do-it-
“Factiva allows us to distribute newsletters on a more yourself editions to turnkey options that can include
timely basis. The streamlined process saves time and original, customized content from Dow Jones journalists.
lets our staff focus on other aspects of their jobs.”
Beatrice Kerr, Business Information Services Senior
Manager for Deloitte & Touche plc

3. Dow Jones Solutions for Marketing Professionals
You can’t manage what you don’t monitor. New ideas could actually grow on trees.
Communications challenges come in all shapes and To keep your finger on the pulse of your business, you
sizes, from whisperings about product defects to noisy need to know what’s coming next and what everyone is
announcements about mergers and launches. But unless talking about – from your brand to your competition to
you are listening to all the conversations, you can’t make new ideas for eco-friendly promotions. You need to be
the best decisions – or act quickly enough to sidestep scanning the horizon for the next big thing.
bigger problems.
Dow Jones makes it easy to be the person in the room
Dow Jones leverages one of the world’s most with meaningful information and intelligent insights. Along
comprehensive global collections of traditional and social with the world’s best collection of leading news and
media, including blogs and message boards, to provide business publications, blogs and Web content, only Dow
accurate, high-quality media measurement without Jones gives you unique tools and technologies to quickly
information overload. Media coverage is analyzed and find and analyze the news that matters to you, with news
transformed into charts and graphs so that you can see the radar visualizations and continuous alerting.
context of trends affecting your industry, quickly understand
From targeted prospect lists to media monitoring to
the big picture and make more informed decisions.
corporate communications tools, Dow Jones delivers
Strong pipelines drive everyone’s success. the news, technologies and resources that you and
You can help your sales team sell more and sell faster your marketing team need to significantly improve
by arming them with news and information they can your results.
immediately use to start conversations, open executive
“We use Dow Jones to help qualify accounts—is it the
doors and uncover upsell opportunities.
proper size; is this a company that is going to spend
Dow Jones provides extensive, credible company,
half a million on us or $20,000?”
executive and industry data for millions of local and global
entities, whether you need to find executive connections Alan Groh, Chief Technology Officer, Quilogy
that put a salesperson inside a target company or D-U-
N-S numbers for cleaning up the data in your CRM
systems. And our team of consulting experts can can help
improve the performance of your sales and marketing
efforts by aligning information with the tasks that sales
and marketing perform every day.
Best Sales Lead Best Online 100 Companies
Best Content
Management System: Business Service: that Matter:
Aggregation Service:
Dow Jones SalesWorks Dow Jones SalesWorks Dow Jones Factiva
Factiva.com
EContent 100: Fee-based Inside Market Data News
Information Service: Provider of the Year:
Dow Jones Factiva Dow Jones Newswires

4. Dow Jones Solutions for Marketing Professionals
Objective Solution
Dow Jones Factiva
Stay informed and ahead of the competition with a range of Offers a comprehensive global and local view of markets,
search, alerting, newsletter and information-sharing tools companies and trends from more than 14,000 world-class
sources
Dow Jones SalesWorks
News and business information on millions of companies
and executives along with tools for prospecting, territory
management and customer relationship development
Build high-quality, targeted prospect lists and qualify leads
Dow Jones Client Solutions
more effectively
Team of experts with more than 20 years of experience
integrating targeted news, critical business information and
business development tools into workflow applications and
online channels
Dow Jones Insight
Create and manage effective corporate communications, crisis Sophisticated tools to analyze, measure and report on
management and public relations strategies and campaigns mainstream media coverage and conversations distilled from
millions of articles, blog posts and Web sites
Dow Jones News Service
Award-winning, real-time corporate, economic, market, financial
Create and manage effective corporate communications, crisis
and political news, reported from nearly 90 bureaus across the
management and public relations strategies and campaigns
globe, Dow Jones publishes up to 12,000 items each day, in 11
languages, covering all asset classes
To learn more about how Dow Jones can deliver tools and resources to customize and distribute news and information that fits
the way people work throughout your organization, visit solutions.dowjones.com or call us on 800.369.0166 (US), 44.203.217.5100
(UK and Europe) or 61.2.8272.4600 (Asia).
© Copyright 2008 Dow Jones, Inc. All rights reserved. O-3841 5.08