3rdNut represents the irrepressible human spirit
that pushes people to make the impossible,
Inspired by the fearless attitude of Big Wave
surfers, 3rdNut supports courageous and bold
individuals, driving them to achieve their full
3rdNut is a media brand and platform inspiring
generations of consumers to reach their full
potential, guided by the 3rdNut Manifesto.
People crave authentic brand experiences that
they relate to and draw inspiration from.
3rdNut has cultivated a tribe of ambitious
ambassadors who put it all on the line, and share
their experiences to inspire millions of future
Are you one of us?
“There’s a groundswell of people looking for a tribe
that can help them reach their goals.”
- Marcus Santi, Olympics Trainer
WE TELL INSPIRING STORIES
AND OUR TRIBE MEMBERS DO TOO!
Human Trafficking of Elite Athletes
Purple Heart Recipient & Survivor
PLATFORM REVENUE STREAMS
Direct to consumer, website, affiliates, live
events and partners
Demographic Data Sales
Customer demographic data sales
and partnerships to 3rd Parties
Product Licensing & Partnerships
Licensed product delivered through
established merchandise partners:
skateboards, surf and ski equipment, etc.
3rdNut Live Events
Tickets, experiential, merchandise,
Inspirational stories, 360 degree videos
and programming for TV/ digital providers
Website, App Systems
User Status, badges, & Dashboard
Functionality & feedback loops drive
engagement & connection
Multi tiered system to
scale and mobilize army
of content creators &
Merchandise & Services -
Product lines & Service
Partners in line with Brand
Solicit UGC to power
email and ads
Marketing & Ads:
Infographic, Video, Quiz,
A MEDIA PLATFORM, NOT JUST A BRAND
World Class Storytelling
Compelling human interest stories
with an edge
Authentic, grass roots brand elicits
social sharing, trust. Give Back
Platform: More than a Brand
A modular, repeatable and franchisable
model created to maximize LTV
Smarter Funnel: Lower CTA
Proprietary social intelligence platform
identifies high value brand targets in a
fraction of the time and cost of competitors
A UGC machine
Gamification drives branded viral
Technology & Gamification:
Feedback loops, contests, challenges
and exclusive product drives
● Social Content Marketing
● Advertising Strategy
● eCommerce Web Store
● Community Website
● Manifesto Program
● Robust Ambassador Program
● Gamification Technology
● Media Strategy
● Marketing + Technology
Partnership with Oniracom
● Dedicated Teams (12 people)
● Public Relations Roll-Out
● Launch Marketing Campaign
● Ramp up Ambassador pgm
● Expand User Generated
● Virtual Reality Content
● Mobile App Production
● Ramp-Up Original Content
● Expand Merchandise Sales
● Strategic Partnerships
● Live Local Events
● Product Licensing
● Franchise: 3rdNut Operating
● Content & Media Production
● Technology Upgrades (Mobile
● Expanded Live Events
● Entertainment Connectivity
(Celebrity, Broadcast TV, etc)
● Global Franchise Model
BRAND ROLLOUT ROADMAP
X = Strong focus & offering
BRAND PRODUCT SOCIAL EVENTS UGC PERSONAL DEVELOPMENT
with Lifestyle Product
10-mile Extreme Obstacle
Sales/Year X X
5K Obstacle Course
Global Extreme Lifestyle
brand & beverage co.
A Platform for Human
Achievement X X X X X
COMPETITIVE LANDSCAPE - LIFESTYLE BRANDS
FY1 FY2 FY3 FY4
Total 3rd Nut Event Registration Revenue 180,000 737,497 1,601,502 2,309,740 8%
Total Content Advertising Revenue 65,373 746,942 3,079,349 10,565,238 36%
Total Merchandise Sales Revenue 160,437 1,425,682 5,155,293 16,638,573 56%
TOTAL REVENUE 405,810 2,910,121 9,836,144 29,513,550
Annual Marketing Spend 398,545 577,173 1,616,784 4,572,659
Other G&A Spend 906,163 2,108,861 3,757,173 6,924,160
EBITDA (898,898) 224,087 4,462,187 18,016,731
EBTDA % 8% 45% 61%
Cash and Equivalents 655,809 235,079 1,618,375 8,533,738
Debt - - - -
Stock 1,700,000 1,700,000 1,700,000 1,700,000
IRR n/a n/a n/a 81%
Investor’s Multiple (based on cash liquidity value only) 5.9
Investor’s Multiple (assuming equity value = 3x EBITDA) 37.3
Pro Forma available upon request.
ACTIVITY MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6
Ambassador/Events 10K 10K 10K 15K 15K 20K
Content Management, Media
37K 35K 40K 30K 30K 35K
and Sales Capability
10K 20K 5K 5K 5K 5K
Marketing and Advertising
20K 25K 25K 20K 20K 20K
General Corporate Purposes 5K 5K 5K 5K 5K 5K
TOTALS 82K 95K 85K 75K 75K 85K = 497K
PROJECTED USE OF FUNDS SUMMARY - 500K FOR 6 MONTHS
Dave Trujillo – CEO & Co-founder - Creative and visionary leader with proven
leadership and delivery track record. This is my second entrepreneurial project.
● Launched the Fresh and Easy brand for Tesco as IT Program Manager.
● Vice President of analytics startup with clients including Wal-Mart, Safeway, Tesco.
● Dropped it all to reveal his inner 3rdNut.
Oniracom – Jacob Tell – Co-founder – Brand Development & Marketing.
Highly skilled in connecting brands with authentic audiences through storytelling and
technology, Oniracom delivers highly creative brands to the market creating deep personal
connections and brand loyalty. Clients include Jack Johnson, Disney Records, and Warner Bros.
Jennifer Varriano – Co-founder– Brand Ambassador, Customer Development
Jennifer is a highly experienced business development professional who has created and
launched numerous successful brand ambassador programs in the active lifestyle and fitness
space. Jennifer brings an extensive network of cause based ambassadors and partners.
Luke Archer – Co-founder – Creative Director
Archer is the driving force behind 3rdNut’s original content and brand strategy. Archer has lent
his creative services to some of America’s top brands including Universal, Microsoft and Sonos.
Luke has extensive experience producing original content for T.V., web, the big screen, and
growing communities online.
Nathaniel Hansen - Director of Research - Social Intelligence
Since 2009, Nate has pioneered the science of using social data to connect brands with new
and existing markets, driving campaigns based on solid market intelligence. Identifying the
exact consumers that love specific brands, he delivers insight on these consumers to strategists,
planners and brand leadership. He has done this work for companies of all sizes, including
global clients such as Clarks Footwear, IKEA, Unilever, Ogilvy, P&G, JWT and others.
Gianny Trutmann – Original Content Producer & Cinematographer
Director of photography for amazing clients such as Discovery Channel, National Geographic,
Reebok, Original Productions, La Agencia, Dodge Motor Company, and Cafe FX. Extensive
experience with Reality programming and storytelling.
Sean Campos – Chief Technology Officer
Sean has spent over 15 years developing and managing overall technology direction of websites
and other online presences for popular artists and festivals including Jack Johnson, The
Counting Crows, Lenny Kravitz, and the Santa Barbara Bowl. TECHNOLOGY ARCHITECTURE
Steve Beyatte – Lead Developer
A product and engineering veteran, Steve creates exceptional consumer facing products. In
2012 he was the first employee at Swarm, a real-time hardware/software startup, later acquired
by Groupon. Steve’s passionate about creating rich user experiences, purposeful products, and
innovative apps and has worked with brands such as Sonos, Groupon and Neff Headwear.
THE TEAM (cont.)
John Rogers - Executive Vice President at The Urban Institute, a premier Washington DC
Think Tank for developing social policy.
Tom Mueller - Co-Founder and Propulsion Chief Technology Officer of SpaceX.
Focus on new technology developments for SpaceX propulsion, including Mars main propulsion
and surface power.
Ed Jaeger - Founder, CEO & President Ironclad Performance Wear.
Visionary Leader and Product Innovator.
Gennaro DeSantis - Principal at DeSantis Law Firm. Specializing in corporate law,
securities, joint ventures, financing, licenses, contracts, business sales and acquisitions,
intellectual property (copyright, trade secret and trademark issues) and entertainment law.
Dave Trujillo Founder & CEO
Badasses are not born—they are forged.
Forge a badass you. #EarnYours at 3rdnut.com/manifesto