100%Open - Autumn Union - feat. Department for Transport - "Digital Mobility: Are we nearly there?"

Wednesday 11th September 2019
“Digital Mobility -
Are we nearly there?”
#busopendata

100%Open’s mission is to connect the suits with the sneakers. The multi award-winning agency combines 10
years of open innovation expertise with global networks and a proven collaboration toolkit. 100%Open
helps its clients co-create new products and services with partners, staﬀ, suppliers or consumers.
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Kurt Vonnegut
‘We have mortally wounded this sweet
life-supporting planet - the only one in
the whole Milky Way - with a century
of transportation whoopee’

Tim Vine
‘I was getting into my car, and this bloke
says ‘Can you give me a lift?’ I said ‘Sure,
you look great, the world’s your oyster, go
for it.’

David Rajan
Centaur Robotics
#busopendata

superhuman
technology
Our purpose
is
extra-ordinary
mobility

What is missing in mobility landscape
today?
© Centaur Robotics 2019 | All rights reserved
4

Products for the elderly and disabled
Longer lives, lower birth rates
driving demographic wave
55+ age group will lead to a
growing segment of elderly
A global aging
population
Increasing
wealth and income
12
% of Total Population (2016) 2015 2025e
The largest
demographic and
those needing the
most support in our
society

A Personal Electric Vehicle

Ask
4
– Closing funding round
– Corporate partnerships
– Lobby for change

Meera Nayyar
Department for Transport
#busopendata

Consultation Response and Alpha Options
Bus Open Data
How we’re opening up data across the bus industry to drive a digital revolution
18

19
What is open data?
• 8 principles
• Universally shared
• Interpretations vary
• Bus Open Data touches on
all
• https://opengovdata.org/
Complete All public data are made available. All public data are data that are not submitted to
valid privacy, safety or priviledge limitations
Primary Data are collected in its source, with the highest possible level of granularity, not in
aggregate or modified forms.
Up-to-date Data are made available as fast as necessary to preserve its value
Accessible Data are available to the largest possible scope of users and for the largest
possible scope of purposes
Machine-readable Data are reasonably structured to enable automated processing
Non-discriminator
y
Data are available for all, without the need of registration to access them
Non-proprietary Data are available in a format over which no entity has exclusive control
License-free Data are not subject to any copyright, patent, trademark or trade secret regulation.
Reasonable privacy, security and privilege restrictions may be allowed

20
Background to Buses
• 34,900 buses, 4.5bn journeys, half in London.
• Over 60% of journeys are by the old, young and disabled.
• National decline in use (patronage), including in London.
• CMA highlighted in 2009 need to openly publish fares data.
• Routes with real time offer saw 2% uplift in journeys (TfL)
• BusTech innovation has global impact (e.g. Houston, Dublin)

21
Our Vision
4 The Bus Open Data Service will digitally transform bus
services - high quality open data will help passengers plan
journeys, find best value tickets and get real time service
updates whatever part of England they are in.
•open, accurate and up-to-date data (routes & timetable, fares data and location information).
•all local bus services across England are in scope (and cross border services too for English leg).
•creation of new Bus Open Data regulations enabled by the Bus Services Act (2017)
•creation of new digital service to support open data publishing and consumption
•creation of new data standards to address gaps (fares) and driving greater consistency for existing standards
•creation of new digital tools and software to address gaps in the market provision and enable access for all.

22
What’s the landscape currently?
Route and Timetable Data: Route and timetable data is largely open now through voluntary agreements across the
industry supported by Traveline and the delivery of the Traveline National Dataset (TNDS). The Bus Open Data
regulations and digital service will build upon this work by striving to drive up the quality and consistency of published
route and timetable data.
Location Data: Whilst 97% of buses across England have an Automated Vehicle Location (AVL) device, AVL data
outside London still needs to be published in a co-ordinated and consistent way. Currently it varies across local
authorities and when it is produced, it is opened up through the Traveline Next Buses API. About 40 local transport
authorities do this. The Bus Open Data regulations and digital service will strive to open up all AVL data across
England and create a unified feed for application developers to innovate with.
Fares Data: Fares data remains closed due to the lack of an agreed industry standard and whilst the data is created for
electronic ticket machines, the lack of an agreed standard means it is not openly published and there is no national
dataset. The Bus Open Data regulations and digital service will deliver both an industry standard (NeTEx) and require
the open publication of fares and tickets data across England creating a national dataset, using that standard.
Currently across England there is a mixed picture in terms of the publishing of bus data as there is no
legislation requiring bus operators to openly publish data for the purposes of journey planning.

23
Thanks and get involved …..
• Follow us at #busopendata to get the latest updates on the programme
• Tweet about your organisations open data initiatives using #busopendata
• Email us at busopendata@dft.gov.uk to trial the new service and sign up for the monthly
newsletter

Tandem
Alex Shapland-Howes
#busopendata

Amit Tzur
Deloitte
#busopendata

31 | Copyright © 2019 Deloitte Development LLC. All rights reserved.
Introduction

Active transport investments have increased significantly, but are scarcely backed by evidence-based plans, and often guided
by intuition.
Digital tools can support effective planning, but holistic analysis of user needs and digital opportunities is required to optimise
efforts.
The problem: digital tools to promote efficient planning
1 Cycling and Walking Investment Strategy, Department for Transport, 2017,
https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/603527/cycling-walking-investment-strategy.pdf.
Problem Statement:
It is hypothesised that the current situation leads to sub-optimal planning results:
• Some user needs are not met by digital tools, including some critical steps in the planning process;
• Limited use of existing tools, whereas some planners are not using digital tools at all;
• Investment in developing proprietary, bespoke tools might not provide the best value for money.
Context
New ambitions Digital opportunities Existing Challenges
DfT set ambitious targets to double cycling activity
and increasing walking stages to 300/year per person
by 2025. To achieve these targets, DfT plans to invest
+£1bn in cycling and walking infrastructure over the
next five years1
.
New technologies increase the range of
opportunities to support transport planning, and
new data sources, processing capabilities and digital
platforms can support evidence-based active
transport plans.
To date, cycling and walking infrastructure
investments have not been at the forefront of
transport priorities. Cross-regional variations, limited
capacity and inadequate planning tools meant that
active transport plans are rarely robust or
evidence-based.
Existing
efforts
Technical guidance Strategic & Technical support Bespoke tools development
DfT set-up the Local Cycling and Walking
Infrastructure Plans (LCWIP) programme, aimed
to guide local authorities in developing robust
active transport plans.
Strategic Partners provide communication and project
management support, and Technical Partners provide
analysis and best-practice guidance support.
In-flight development of routes / network planning
tools (PCT, Walkability Tool) and investment
prioritisation tool (CyIPT). These tools were developed
to meet specific needs, but lack a coherent,
user-focused approach to these digital tools has not
yet been fully developed.
PROBLEM STATEMENT

Significant improvements are required before Walkability
tool can be directly used by LAs. Walkability and PCT have
different data sources and back/front-end systems.
Using digital tools across the user journey: findings summary
Ongoing effort to develop the
Walkability tool address a key gap in
acquiring walking data. PCT provided
crucial benchmarking cycling data
Some user steps
are not supported
by current tools
CyIPT is based on unreliable infrastructure
data, and does not allow users to model
their chosen infrastructure
Lack of
digital tools
Focusing on the
right user needs
Unreliable data
underpins the tools
Developed tools require
coherent approach
Legend:
Disparate
tools
A snapshot of the process map shows that many steps of the user journey are either not supported at all by digital tools, or only partially
supported, with missing data and/or functionalities. Development efforts target the right needs, but might not cover the range of user
needs.
WRAT and RST do not link
to other tools as part of a
resource intensive audit
PCT relies on 2011 Census travel
to work Origin-Destination data,
accounting for approx. 20% of journeys1
CyIPT aims to address critical
user issues during the
’prioritising improvements’ stage
1
Conversation with Dr Robin Lovelace.
The above diagram provides a zoomed-in
snapshot of Stages 2-4 of the As-Is process
AS-IS TECHNOLOGY ASSESSMENT

L
User issues discovery priority
Based on the user research, we identiﬁed the below user issues. We evaluated the suitability of addressing the below user issue
points with technology solutions using our options space methodology.
Process
phases
Phase 1:
Project
setup
Phase 2:
Gathering information
Phase 3:
Network planning
Phase 4:
Prioritising
improvements
Phase 5:
Outputs
Phase 6:
Impact
analysis
Evaluation
criteria
User
Issues
1.1:
Funding
determine
plans, plans
determine
funding
1.2:
Minimal
capacity of
active
transport
planning
teams
2.1:
Missing
demand data
2.2:
Missing
induced
demand data
2.3:
Hypotheses-l
ed directional
guidance
needed
2.4:
Retro-ﬁtting
the analysis
3.1:
Network
planning
capabilities
needed
3.2:
Impact
analysis
regarding
other road
users is
required
4.1: Prioritising
improvements
support is
needed’
4.2:
Multi-scheme
business case
analysis is
missing’
5.1:
Business
case analysis
is demanding
5.2:
Benchmarking
is missing
5.3:
Consultation
proves
challenging
6.1:
Missing
impact
analysis
Criticality Extent and
impact of
issue
challenge
Suitability Can this
issue be
addressed
by
technology,
or by
process/peo
ple
changes?
Discovery priority
V. high High Medium Low N/A
Criticality Legend: Priority Legend:
Target Consider De-prioritise
Suitability Legend:
TechnologyProcessPeople
PRIORITISING USER ISSUES

Warwick Goodall
PA Consulting
#busopendata

Digital Mobility
Are we there yet?
Warwick Goodall @whereswarwick

Adapt your business model
digital

Collaborate with the ecosystem
digital

Shape a people strategy
digital

Maintain trust from A to B
digital

Swiftly
Craig Nelson
#busopendata

MTA
43
open data Swiftly
punctuality”

Results
46
half the time
improved
in the low 70s
Reduced
Increased

47
“How would you use an open
data platform, like Swiftly, to
make public transport more
reliable and grow ridership at an
Agency?”
craig@goswift.ly

Transport for the North
Richard Mason
#busopendata

IMPROVING THE CUSTOMER
PROPOSITION WITH
SMARTER DATA
RICHARD MASON – INFORMATION STRATEGY
MANAGER, INTEGRATED AND SMART TRAVEL
(IST) PROGRAMME
Digital Mobility - Are we nearly there?
Transport Union 2019

All about the customers!
“The transport offer in
the North is
inconsistent,
uncoordinated and
difficult to navigate”
“How much does the bus
cost?”
“The marathon is this
weekend, will my bus be
delayed? And what are the
alternative options?”
“Which ticket is best for
me?”
“I want an app
to plan my bus
journey, view
fares and see
disruptions in
real time”
“I want information like
you can get for trains”

How are we helping…
TfN are working with the industry to deliver some exciting public transport open data
projects.
Bus Fares Project
TfN are providing a Fares Data Build
Tool. To enable the creation of fares
data, from operators and transport
authorities across the North, into a
single repository.
Initially concentrating on bus single
and returns and day and week tickets.
Multi operator tickets, ferry and light
rail at a later date.
Data format – NeTEx (National fare
data standard).
So what? Customers will be able to
view the cost(s) of a bus journey.
Disruption Messaging Project
TfN are providing a Disruptions
Messaging tool. To enable the
creation of disruption data, from
transport authorities across the North,
into a single repository.
To include planned events that impact
bus services then moving to
unplanned and other modes.
Data format - Siri SX and social media
integration.
So what? Customers will be made
aware of disruptions that may impact
their travel and view alternative
options.
Open Data Hub Project
The creation of an open data hub for
the North which will publish bus fare
and disruption messaging data sets.
Data will be accessed (API) and
integrated in to journey planners and
other customer facing travel products,
to enhance customer information and
facilitate multi-modal travel across the
North.
So what? Facilitating industry
standard data sets in an open way to
enable innovative travel solutions to
be developed to support customers
travelling from A to B.

Creating, publishing and sharing data…
B2B2C
Users
(Transport operators
and LTAs)
Data sources
(TxC, NaPTAN, ETM,
Fare Tables)
TfN Fares Data Build Tool
User interface
System functionality
Validation, matching,
transform
TfN Open
Data Hub
NeTEx
Customers
Developers
and Tech
Providers
(Apps and
websites)
Create
Input
Output Publish
Integrate
Same concept applies for our Disruptions project… create the data and then publish and
share.

Our ask…
We are already engaged with a number of open data developers who are considering how
they could innovate with the Siri SX and NeTEx data sets to deliver better customer
propositions.
So, how could YOU innovate with these data sets?

#onenorth
“A thriving North of
England, where modern
transport connections
drive economic growth and
support an excellent
quality of life”
Get in touch…
richard.mason@transportforthenorth.com

Ian Wright
Transport Focus
#busopendata

The importance of data for transport users
Ian Wright – Head of innovation and partnerships
11 September 2019
56

Drivers of modal choice - the 5 C’s
ost onvenience

hoice

ontrol
Drivers of trust

Iimate?
‘Nudge’

Come on, open up, let’s…
ollaborate!
Transport authorities
Transport users
Tech
Operators

Daniel Hobbs
Connected Places Catapult
#busopendata

LAMP – The story so far…
September 19 Local Authority Mobility Platform – Overview 63

Motivation
Access to data
Digital Transformation and Open
Data go hand in hand.
Sharing between LAs & industry
to deliver effective services.
People are more connected
Smartphones apps, journey
planners.
LAs should be at the forefront of
these changes.
LAs should be driving innovation.
Role of Local Authorities
LAs are key players
A handful of LAs are trying to
change.
LAs need and want help.
Opening Up:
1) LA data (e.g. UTMC)
2) Multimodal data to and
from customers, directly or
via 3rd
parties
3) Enabling sharing between
Local, Combined or
Regional Authorities
4) Data open to
start-ups/SMEs,
researchers, app
developers, and other 3rd
parties
5) Data within authorities e.g.
between planning, health,
transport etc….

Why is it important now?
• Policy context – Public Transport, MaaS and integrating services and Local Authority
capability
• Future Mobility Zones – Adapt best practice, learning and provide national consistency
• Developing DfT Strategy – Providing open data, interoperable, multi-model, potentially
aggregated and combined
• DfT Data Strategy – Allow for simpler and more successful LA procurement and more
certainty for suppliers.
• Digitisation and Digitalisation - Data, tools and systems available to LAs need to be
updated, approaches and processes transformed
• Commercial and societal benefits – can be realised through LAMP.
Recommendation 2A:
“Create a framework and
standards for Local Authorities
to support current and future
services”

Framework components
Mobility solutions toolkit
• To support problem owners through tenders
• Provide a collection of use cases and lessons learnt log of
implemented solutions
• An online environment for LAs and industry
• Allow supplier to showcase services and products
Integrated service guide:
• To support procuring services that:
• align with tactical and strategic objectives
• deliver integrated and efficient services
• A checklist to be considered when procuring services:
• alignment with LA vision
• data standards and formats
• data ownership, opening and sharing policy
• vendor lock-in
• interoperability

LAMP Use Case Contents
September 19
Local Authority Mobility Platform –
Overview
67
1. General guidelines:
a. Possible ways of tackling the
problem (Traditional/Novel)
b. Benefits (ideally quantified)
c. Business case guidelines
d. Possible consequences
2. Solutions log:
a. From relevant suppliers
b. From LAs who implemented
similar solutions
c. From wider and international
sources
3. Technical guidelines:
a. Applied industry standards
b. Possible system architectures
c. Data flows
d. Required interfaces
e. Potential future changes
LAMP Framework
Toolkit to help unlock digital
mobility

How to help…
• We are developing the guidance – expanding the mobility use case library,
• Which are the key use cases to tackle next?
• We will be looking for case studies
• Probably through Future Mobility Zones (FMZs), Transport Technology Forum (TTF)
• But do you have examples we should consider?
Daniel Hobbs
daniel.hobbs@cp.catapult.org.uk
+44 (0) 7826 437341

100%Open Team
Crowds - Katie
Think - David
Learn - Heli
Jam - Jogesh and Rosie
#busopendata
Ask us about our transport and smart city work:

Winter Union
(and 10th Birthday Party!)
27th November

Tonight’s Pub:
Ye Olde White Horse
St Clement’s Lane
Follow Heli at 8.30pm

100%Open - Autumn Union - feat. Department for Transport - "Digital Mobility: Are we nearly there?"

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100%Open - Autumn Union - feat. Department for Transport - "Digital Mobility: Are we nearly there?"