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Semelhante a Enhancing revenue stream at your airport final
Semelhante a Enhancing revenue stream at your airport final (20)
Enhancing revenue stream at your airport final
- 1. Enhancing Revenue Stream at Your Airport Promote & Provide David Saleme, A.A.E. Concessions Manager Columbus Regional Airport Authority Port Columbus International Airport (CMH)
- 2. Data Promote Provide About CMH Branding Passenger Revenue Methods focused Trends Original Location Efforts Information Digital as a Power new tool Wi-fi
- 3. Port Columbus International Airport (CMH) Port Columbus Total Annual Passengers – 6,378,722 Annual Enplaned Passengers – 3,181,729 Strong O&D Base No single carrier dominates the market Five Year Lease (2010 – 2014) includes revenue share component Three independent concourses – separate checkpoints
- 5. 4,500,000 Enplaned Passengers 4,300,000 Revenue to Authority 4,100,000 3,900,000 3,700,000 3,500,000 3,300,000 3,100,000 2,900,000 2,700,000 2007 2008 2009 2010 2011 2012
- 6. More than just directions Branding Methods Original Efforts Digital Signage as a new tool
- 10. Digital Signage
- 11. Digital Signage
- 12. Digital Signage
- 13. Digital Signage
- 14. Digital Signage
- 15. Digital Signage
- 16. Digital Signage
- 17. Digital Signage
- 18. Digital Signage
- 20. Locations
- 21. Information
- 22. Power
- 23. Power
- 24. Power
- 25. Power
- 26. Power
- 27. Power
- 28. Wi-fi
- 30. David Saleme, A.A.E. dsaleme@columbusairports.com Columbus Regional Airport Authority cell/text 614-893-1620
Notas do Editor
- Discuss what the title meansFocus on solutions adaptable any size airportNear term “quick fixes”. Long term fixes as well.Need an anaolgy other that Brad Pitt.Should I give a qualification – concessions not ASD?
- State why each section matters – where we are going. Theme – changes made – all can makeThe airport should be the catalystShould I give a qualification – concessions not ASD?Why
- Comments on revenue share
- Describe what happens at the arrow ….How did we create this seperation. Trend in revenue, why is it important …
- Describe what happens at the arrow ….How did we create this seperation. Trend in revenue, why is it important …
- Deciding to promoteNeeded immediate solutionsContract renegotiationBringing more in houseSeating/jetbridgesRcognition of what seeing in the worSurveysTransition SlideBranding Styles – why it is important to adopt right style for your effortWhere you can – cost effectiveWhy it matters – frequency
- The Airport should be the catalystBrandingStylesFocus as an AirportWhy it mattersThe “Branded House” – In this methodology, the company is the brand. All products and services within that company will be subsets of the primary brand. A good example of a branded house is Apple. They use a singular name across all of their activities. To all of their stakeholders they are know simply as “Apple”. They may have different categories/divisions (iPod, Mac, iTunes, iPhone, etc…) but they all have to fall under the scrutiny of existing branding strategies and standards.
- While blank – explain Genneral millsThe Airport should be the catalystBrandingStylesFocus as an AirportWhy it mattersAssemble the right brands – mix local – national right for our airport.Attention, then leave aloneThe most overused analogy in the industry – take a 30,000 ft viewThe “House of Brands” – This architecture focuses of the branding of multiple sub-brands while the primary brand gets little or no attention. Proctor & Gamble is a perfect example. Under P&G there are dozens of brands, including Pampers, Duracell, Gillette, and Tide just to name a few. However, P&G gets very little prominence of itself, and adds no real credibility to any of it’s products.
- The Airport should be the catalystEverything frFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- The Airport should be the catalystFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- The Airport should be the catalystFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- The Airport should be the catalystFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- The Airport should be the catalystFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- The Airport should be the catalystFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- The Airport should be the catalystFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- The Airport should be the catalystFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- The Airport should be the catalystFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- The Airport should be the catalystFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- Focus is on where the passenger isThe Airport should be the catalystFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- The Airport should be the catalystFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- AnologyAverage = 5.5This is how we build holdrooms.But if we provideid seating, as an industry, the way we provide power outlets then Examples of newDiscuss Clear VisionThe Airport should be the catalystFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- AnologyAverage = 5.5This is how we build holdrooms.But if we provideid seating, as an industry, the way we provide power outlets then Examples of newDiscuss Clear VisionThe Airport should be the catalystFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- But even though we have seating available – left with BCHApologies for the quality – most are some time ago … Three phase approach …AnologyAverage = 5.5This is how we build holdrooms.But if we provideid seating, as an industry, the way we provide power outlets then Examples of newDiscuss Clear VisionThe Airport should be the catalystFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- But even though we have seating available – left with BCHApologies for the quality – most are some time ago … Three phase approach …AnologyAverage = 5.5This is how we build holdrooms.But if we provideid seating, as an industry, the way we provide power outlets then Examples of newDiscuss Clear VisionThe Airport should be the catalystFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- But even though we have seating available – left with BCHApologies for the quality – most are some time ago … Three phase approach …AnologyAverage = 5.5This is how we build holdrooms.But if we provideid seating, as an industry, the way we provide power outlets then Examples of newDiscuss Clear VisionThe Airport should be the catalystFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- But even though we have seating available – left with BCHApologies for the quality – most are some time ago … Three phase approach …AnologyAverage = 5.5This is how we build holdrooms.But if we provideid seating, as an industry, the way we provide power outlets then Examples of newDiscuss Clear VisionThe Airport should be the catalystFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- The Airport should be the catalystFocused on the passengers journey into the airportShuttle busesPosters on the wall3D displaysLarge wall wraps in from the garageLarge Floor WrapsAttention on the passenger
- Promote and ProvideRevenue growth since 2009Passenger focused effortsStrong focus on the brandsServices and amenitiesFind new ways to promoteMeet the needs of the passengers where most likely to actPromotions