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Social Media Tools
Twitter
Linkedin
Facebook Fan Page
Mobile Apps
You Tube Channel
Message Boards
E mail/Newsletter
Community Sharing
RSS Feed
A Corporate Blog
Analysis:  pro Relevant content  Multiple platforms to engage audience Content takes precedent over promotion Current postings on all platforms Encouragement of community  to community engagement User friendly sites, searchable and customized Good use of emerging technology Use of Technology  serves the audience and enables communication Targeted to a wide audience foodies, budget, families
Analysis: con Not all pages display social media icons Corporate blog is missing;  I want to see corporate values, vision and a personal voice from head office Missing some third party apps or add ons that encourage sharing Overall Kraft gets an “A” for use of social media, i am interested to know if they use any measurement tools

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