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Intérêts et impacts des médias sociaux
pour les chaînes de télévision
#SEOcamp
David Labouré – Responsable des relations e...
Pourquoi utiliser les médias sociaux ?
 Atteindre plus largement son public et principalement les jeunes
 Accompagner et...
Interaction & enrichissement
#SEOcamp
Finale 2014 : 2500 tweets
Interaction & enrichissement
#SEOcamp
Finale 2014 : +2000 interactions sur Facebook et 500 tweets
Interaction & enrichissement
#SEOcamp
Interaction & enrichissement
#SEOcamp
Interaction & enrichissement
#SEOcamp
900 tweets -> 10% affichés à l’antenne
Enrichissement et partage des coulisses
#SEOcamp
Chronique TV et réseaux sociaux
#SEOcamp
Offre interactive & participative « web only »
#SEOcamp
Concept global autour d’un événement
#SEOcamp
Promotion programme TV
#SEOcamp
La viralité sans payer, ça fonctionne !
#SEOcamp
Emission plus vue sur le digital qu’en TV
#SEOcamp
Facebook
Promotion événement sportif
#SEOcamp
Promotion des archives
#SEOcamp
Promotion de contenu « web only »
#SEOcamp
Transmédia
NIFFF
Juillet 2015
Cocréer un programme sur Twitter
#SEOcamp
• 600 000 spectateurs
en moyenne
• 9000 Tweets
• dont 3600 propositions
de scéna...
Expérience inédite on et offline
#SEOcamp
Comment rentabiliser ces offres ?
#SEOcamp
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Intérêts et impacts des médias sociaux pour les chaînes de télévision - SEO Camp Day Genève 2015

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Dans le cadre du SEO Camp Day 2015 à Genève, j’ai été invité à présenter les intérêts et impacts des médias sociaux pour les chaînes de télévision.
Je l'ai démontré avec de nombreux exemples qui malheureusement ne se voient pas forcément très bien sur Slideshare. En effet, sans le discours et les vidéos, ça le fait moins.

Vu qu'il s'agissait d'un event sur le référencement, je tiens à signaler qu’il est très important également pour une chaîne de TV d’optimiser au maximum ses propres plateformes: site web, app mobile et player vidéo afin de faciliter et encourager les partages. Nous parlons donc ici de SMO (social media optimization). Tout doit être mis en œuvre pour que les contenus s’affichent parfaitement sur Facebook, Twitter, etc. Les vidéos doivent pouvoir se jouer directement sur ces plateformes. Car, il faut bien l’avouer, l’objectif final de la plupart des opérations que j'ai présentées reste la visibilité et la consommation des contenus.

Publicada em: Mídias sociais
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Intérêts et impacts des médias sociaux pour les chaînes de télévision - SEO Camp Day Genève 2015

  1. 1. Intérêts et impacts des médias sociaux pour les chaînes de télévision #SEOcamp David Labouré – Responsable des relations en ligne RTS
  2. 2. Pourquoi utiliser les médias sociaux ?  Atteindre plus largement son public et principalement les jeunes  Accompagner et développer de nouvelles expériences  Enrichir et partager ses contenus TV et « web only »  Intégrer son public à ses programmes, créer de l'interaction  Promouvoir son offre et valoriser son patrimoine audiovisuel  Proposer une offre moderne et de qualité attendue par le public #SEOcamp
  3. 3. Interaction & enrichissement #SEOcamp Finale 2014 : 2500 tweets
  4. 4. Interaction & enrichissement #SEOcamp Finale 2014 : +2000 interactions sur Facebook et 500 tweets
  5. 5. Interaction & enrichissement #SEOcamp
  6. 6. Interaction & enrichissement #SEOcamp
  7. 7. Interaction & enrichissement #SEOcamp 900 tweets -> 10% affichés à l’antenne
  8. 8. Enrichissement et partage des coulisses #SEOcamp
  9. 9. Chronique TV et réseaux sociaux #SEOcamp
  10. 10. Offre interactive & participative « web only » #SEOcamp
  11. 11. Concept global autour d’un événement #SEOcamp
  12. 12. Promotion programme TV #SEOcamp
  13. 13. La viralité sans payer, ça fonctionne ! #SEOcamp
  14. 14. Emission plus vue sur le digital qu’en TV #SEOcamp Facebook
  15. 15. Promotion événement sportif #SEOcamp
  16. 16. Promotion des archives #SEOcamp
  17. 17. Promotion de contenu « web only » #SEOcamp Transmédia NIFFF Juillet 2015
  18. 18. Cocréer un programme sur Twitter #SEOcamp • 600 000 spectateurs en moyenne • 9000 Tweets • dont 3600 propositions de scénarios
  19. 19. Expérience inédite on et offline #SEOcamp
  20. 20. Comment rentabiliser ces offres ? #SEOcamp

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