This is a brief introduction to Microsoft Software + Services Cloud Computing Platform. It covers industry drivers, definition of S+S, overview of the Azure and MS Online platforms.

1. Introduction to Microsoft Software + Services Introduction to Microsoft Software + Services David Williams Strategy Advisor Microsoft David.i.Williams@microsoft.com Twitter: @DavidIWilliams Hash: #TFT #Azure Blog: http://bit.ly/tomorrowfromtoday YouTube: http://bit.ly/TomorrowFromTodayChannel Steve Cummings Unified Communications Specialist Microsoft Steve.Cummings@microsoft.com

2. S+S Overview Agenda Industry Drivers For Cloud Computing / Why now Software + Services / Who is it Microsoft Strategy & Offerings / What are they Summary / How to get engaged Open Discussion…

3. Industry Drivers

5. Globalization & Emerging Markets

6. Multichannel Delivery

7. Branding & User Experience

8. Variable vs. Fixed Cost Models

9. Expense vs. Capital Investments

10. Business Intelligence

11. Speed of Technology Adoption

12. Consolidation of Skill sets

13. Dynamic Scalability

14. Expansion of IT footprint

15. Maintenance Costs

16. Continuous Biz Op & Continuation of Biz

18. Microsoft Software + Services Desktop Online Take Away: S+S is about enabling customers through Flexibility, Ease, Access & Choice Service Delivery Cloud Service Composition SOA Devices Software + Services Platform Service Management ESM Service User Experience Web 2.0 “Bringing together the magic of software and the power of the internet across a world of devices.” Ballmer and Ozzie

19. Many Cloud Models Local Cloud ???... SOA Cloud Container CaaS Companion Cloud Client & Cloud

20. Microsoft's Strategy

21. Microsoft: Extending & Evolving Our Offerings Platform Client Service Server Brand Software Vendor Enterprise Solutions Provider Strategic Business Partner Products Collaboration Productivity Multi-Channel Cloud Based Tools Applications Integration Advertising Global Solutions Support Servers Operations Entertainment Market Leader Partners Mobility Virtualization Media Innovation

23. 70 MW power

24. 400 Gbs Network

25. 20 global data centers

26. 180 MW power

28. Offering: Capability - Choice Enables Multi-Channel Delivery Microsoft Channels - Accessibility - Connected Experiences Mobile Phone Web Browser Home PC TV Media Cntr 3rd Party Devices Work PC Status: Production Multi-channel delivery, Rich User Experiences Microsoft Online (SaaS) - Speed of BPA - Savings of BPO Office Comm Online LiveMeeting Online SharePoint Online CRM Online Office Online Exchange Online Status: Production Finished Service, Standardized or Dedicated, 3rd party MicrosoftAzure Services Platform (PaaS) Azure Developer Services - Speed of Innovation - Extend or Create Assets AppFabric Services SharePoint Services CRM Services SQL Azure Services Business Services Live Services Status: Production Building Blocks, Speed of adoption of new capabilities, 3rd party Microsoft Windows Azure - Global Reach - Economies of Scale Storage Services Compute Services Facilities Redundancy Network Connectivity Manage Services Power Efficiencies Status: Production Performance, Scale, Redundancy, Availability

29. Azure Service Platform

31. Local Cloud: Windows Server App Fabric ( future… container cloud?)

32. Data Synchronization with SQL Azure ( intra-cloud sync)

33. Companion Cloud: Project Sydney - Secure Synchronization between Cloud and On Premise ( w/Auditing for compliance)

34. User configured preferences for geo-location replicas

35. Velocity: Server Cluster Memory Class (up to 100 servers sharing memory cache)

36. Dallas: Content & Data Services

37. PinPoint: Service Discovery

38. Platform Availability: 41 Countries & 13 Currencies March 2010

40. Skill Transfer to the Cloud – Ease of use

41. Building for Multi-Channel / Connected Experiences - Access XAML Architecture WPF & Silverlight Visual Studio & Expressions Teamprise TFS & ALM Re-use of skill sets Channels & Content Reach & Partners

42. Built to Work Together –"Better Together" & Cloud Services On-Premises .NET Visual Studio Partners

43. Evaluating a Strategic Partner - Choice Strategic Vendor Strategic Vendor Strategic Vendor Strategic Vendor Network/Comm Partners Business Partners SaaS: Finished Services PaaS: Building Blocks Your Company Hosting Partners IaaS: Hosting Services ASP Hosting Manufacturing Partners C&C: Attached Services Implementation Partners CaaS: Channel Support Services Standards Orgs Monitor/Measure Services Analytical Services International Orgs Advertising/Channel Partners Media/Content Partners On Premise Solutions

44. Summary

45. Platform Differentiators Choice - Offerings & Ecosystem Flexibility - Models Access - Multi Channel & Devices Ease - Toolsets and Skills Reuse

47. Attend Microsoft Technology Conferences

48. TCO/ROI and services migration/adoption process

49. Evaluate Microsoft’s Software + Services Offerings

50. ( 30 day free trials – MS Online & Free Azure Development SDK )

51. Enroll in:

52. Readiness Training

53. Technology Adoption Program

55. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.