Would you like to be able to increase the adoption rate of your product? In this session, we will introduce you to cutting edge concepts and techniques to shift your product development process from output to outcome driven. We will combine elements of Lean Startup, Product Discovery, and Experiment Driven Development to accelerate learning to quickly build products customer love.

1. Lean
Product
Discovery
David Hawks
@austinagile

2. 3
Sponsors
Diamond
In Kind
Gold
Platinum

3. What tools and
techniques do you use
to validate ideas
before beginning
development?

4. Execution
• Agile
• Scrum
• Predictability
• Velocity
• Test
Automation
• Continuous
Integration

5. 64% of the features
we build in the
software industry are
Rarely or Never Used!

6. ExecutionDiscovery

7. Discovery
• Lean
Startup
• User Story
Mapping
• Design
Thinking
• Lean UX

8. Write down 2-3 big
assumptions you are
making about your
product space you
believe to be true.

9. Build
Feedback?
Idea
Product

10. Build
Feedback?
Idea
Product
How do you
know you are
building the
right thing?

11. Build
Feedback?
Idea
Product
When do you
find out if you
are right?

12. How long is the
Release cycle?
(From Concept to
Customer)
How many
features are
released together?
How is success
determined?
Your
Product
Today

14. How long is the
Release cycle?
(From Concept to
Customer)
How many
features are
released together?
How is success
determined?
Your
Product
Today
In the
Video
What
was the
impact?

15. Build
Idea
Product
Measure
Learn
Data

16. Build
Idea
Product
Measure
Learn
Data
The Goal is to
Shorten the
Learning Cycle

17. What are ways you
can shorten the
feedback loop in your
product lifecycle?

18. Turn your Requirement
into an Hypothesis
If we do X then Y% of customers will
behave in way Z

19. Paper Prototyping

20. Explainer Video

21. Facade

22. Identify the riskiest
assumption for your
current product.
How could you
validate (or invalidate)
it quicker?

23. 24
Sponsors
Diamond
In Kind
Gold
Platinum