1. How To Gain Website
Traffic Through Blogging
By David Gabriel
Owner, Gabriel Digital Marketing

2. HELLO!I am David Gabriel
I am here to talk about how blogging can bring you traffic.

3. What is a common problem that
businesses face?

4. What is a common problem that
businesses face?
Gaining Quality Traffic.

5. Let Me Tell
You A Story.

6. March of 2015, I decided to
leave my entry level
marketing job.

7. I felt like what I was doing
wasn’t really helping a
company grow.

8. My passion is to have a
significant impact on
helping businesses grow.

9. I decided to pursue
becoming an expert in
digital marketing.

10. I dove into studying digital
marketing; reading every
digital marketing book I
could get my hands on.

11. One book stood out to me.

12. It was called “The New
Rules Of Marketing & PR” by
David Meerman Scott.

13. In his book, David
challenged his readers to
blog. He inspired me to blog.

14. So I drove to my second
office, Panera Bread, and I
signed up for an account on
Blogger.com

15. I spent 6 hours writing my
first blog.
I wanted it to be perfect.

16. After writing my first blog, I
pressed submit and shared
it on social media.

17. And then I waited…

18. And then I waited…
For views.

19. 1 hour: Clicked refresh… no views

20. 1 hour: Clicked refresh… no views
2 hours: Clicked refresh… no views

21. 1 hour: Clicked refresh… no views
2 hours: Clicked refresh… no views
3 hours: Clicked refresh… no views

22. 1 hour: Clicked refresh… no views
2 hours: Clicked refresh… no views
3 hours: Clicked refresh… no views
6 hours: Clicked refresh… 5 views!!!

23. 1 hour: Clicked refresh… no views
2 hours: Clicked refresh… no views
3 hours: Clicked refresh… no views
6 hours: Clicked refresh… 5 views!!!
Except it was from my mom and brother.
-_-

24. I ended up getting a total of 40 views for
that blog post.
But 0 views were from my TARGET
AUDIENCE

25. When I first started, I did not realize why I
was not getting traffic.
Now I know.
And I’m going to show you exactly how I
was able to increase my traffic by 450%!

26. So How Do You
Build Traffic To
Your Blog?

27. So How Do You
Build Traffic To
Your Blog?
Well…

28. So How Do You
Build Traffic To
Your Blog?
Well…

29. Gaining Traffic To
Your Blog Is Simple

30. Quality content
+

31. Quality content
+ Promoted to relevant influencers

32. Quality content
+ Promoted to relevant influencers
Quality traffic.

33. THATQuality content
+ Promoted to relevant influencers
Quality Traffic
SIMPLE

34. But Before Going Any Further

35. Why Should You Care
About Blogging?
But Before Going Any Further

36. Why Should
You Care
About
Blogging?

37. Why You Should Care.
● Gain website traffic
● Accelerates learning
● Gives you influence
● Write better
● Builds confidence
● Build audience
● Builds credibility
● Land speaking
engagements
● Consulting deals
● You can stand out
● Builds your network

38. What Is A Blog?
1

39. What Is A Blog?
A regularly updated
website or web page, that
is written in an informal or
conversational style.

40. Great Blog Examples
Backlinko
Social Media Examiner
KPS Digital Marketing

41. Successful Blogs…
● Produce Content Consistently.
● Have Social Share Buttons.
● Have A Comment Section.
● Have Email Subscription Buttons.
● Have there blog post archive on the side.
● Have a search functionality.

42. Setup A Blog.
2

43. Favorite Blogging Platform
Wordpress: Review | Tutorial
Blogger: Review | Tutorial
Webflow: Review | Tutorial

44. Just Starting A Blog Is
Not Enough!
Now remember…

45. Quality content
+ Promoted to relevant influencers
Quality traffic.

46. How To Create
Quality Content.
3

47. What Is Quality Content?
It’s content that works!
Content that gains traffic and shares.
● Images
● Videos
● Infographics
● Slideshares
● Podcasts
● How To Articles
● Lists (Top 25…)
● Why Posts
● What Posts

48. Creating Quality Content
How do you create
quality content?

49. Creating Quality Content
How do you create
quality content?
Start with RESEARCH!

50. My Research Strategy
1. Start with
Google Trends.
Chose to blog
about digital
marketing
because of the
increase in
searches.

51. My Research Strategy
Write out a few topics you want to blog about.
(ex: Digital Marketing, Social media for B2B,
Influencer Marketing on Twitter)
2. Take these terms and type them into Google.
Click the websites that are on the top page.
Spy on your competition. Ask yourself “what are
they not doing?”.

52. My Research Strategy
3. Use Buzzsumo
Find out what
style of content is
getting the most
shares!

53. Content Design Hacks!
● Graphics - Canva.com
● Video - iPhone
● Infographics - Piktochart.com
● Slideshare - Slidescarnival.com
● Podcast - Audacity
● Industry Research - Google Trends & Buzzsumo

54. How To Promote To
Relevant Influencers.
4

55. Why do you need
influencers?

56. INFLUENCERS
HAVE TRAFFIC!
Why do you need
influencers?

57. Who Are Influencers?
Influencers are highly recognized industry
experts.
They can be...
● Bloggers
● Customers
● Member Of A
Purchasing group
● Industry Analysts
● Business Partners
● Media Sites

58. How Do You Find Them?
You can find influencers using Klout or Buzzsumo.

59. How Do You Find Them?
You can find influencers using Klout or Buzzsumo.

60. How Do You Find Them?
You can find influencers using Klout or Buzzsumo.

61. What Next?
You take all the
influencers and...

62. What Next?
You take all the
influencers and...
PUT THEM IN
A LIST!

63. What Next?
After you find them..
You put them into
lists!

64. Give Them Lots of Love
● Like social media
posts!
● Share and retweet!
● Comment on posts!
● Comment on blog!
And I mean EVERY POST!
You want them to see
you as a raving fan!

65. Send Them The Invite
Hello John,
We haven’t connected before but I am a digital marketing blogger
and I have enjoyed your blogs about (Topic X). I’d love to collaborate
with you about (Content Idea Y).
I think my audience would love to hear from you.
David Gabriel

66. Content Collaboration
● Co-create content with you.
● Asking influencers to share.
● Request to speak at a
conference.
● Ask to join or be a guest on
podcast or webinars.
● Include them in an expert
panel at an industry event.
● Guest blog.

67. Personal Experience With Collaboration

68. 450% INCREASE
Whoa! That’s a big number!

69. BLOGGING BRINGS
TRAFFIC
All of this to say

70. Starting A Blog Is
Not Enough!
HOWEVER…

71. “Quality content, promoted to
relevant influencers, attracts
quality traffic”.

72. Lots Of Quality Traffic!
Now let’s go and get...

73. THANKS!Any questions?
You can find me on Twitter @dgabrielsyr

74. CREDITS
Special thanks to the individuals who make awesome memes and to
Backlinko, Social Media Examiner & KPS Digital Marketing blogs.
∎ Chris Hansen Cat meme pg7
∎ Fire Marshall Bill meme pg10
∎ House meme pg 18
∎ Backlinko pg 22
∎ Social Media Examiner pg 22
∎ KPS Digital Marketing pg 22
∎ The Office meme pg 31
∎ Spongebob meme page 44