2. Our History
International GameTechnology (IGT)
designs, manufactures, and markets
electronic gaming equipment, software
and network systems
Provides solutions for on land casinos and
online wagering
Contracted to provide lottery services to
state and national governments all across
the world
3. Our History
We are an industry leader
headquartered in London
that employs over 12,000
people worldwide.
We were created in our
current form in 2015 when
GTECH acquired IGT and
took its name
We have a market cap of over 4.6 billion dollars
4.
5. Our Mission Statement
IGT's mission is to focus on the four E’s of success:
Evolution, Empathy, Efficiency, and Excellence. We strive
to evolve to the constantly changing gaming industry. We
will be empathetic to your every need.We pledge to use
the most efficient technology available. We promise to be
excellent in all that we do.We are the global innovation
leader.
IGT
It’s Good To
Be Bad
7. Value Proposition
Value
• Efficiency, eliminate
wait time, personalized
experience
• Less down time
• Appeal to wider
audience
Problem
Solving
• Support responsible
gaming
• Create long-term value
• Monitor energy
(healthy planet)
• Increase locations
Products &
Services
• Slot machines, lottery
cards, handheld gaming
Satisfying
Needs
• Customer first mindset
• Gaming on the go
• “Execution, execution,
execution”
• Engagement, entertaining
content, a winning
experience
8. IGT creates value for customers in three different business segments:
We are organized into four different operating segments:
Business to
Consumer
Business to
Business
Business to
Government
Customer Segments
9. Since the 1980s, IGT has collaborated with governments to grow
their lottery business
Our most important customers are the U.S. state governments of
Illinois, Indiana, New Jersey and the Italian national government
Casinos all across the world are also an important customer
IGT is continuously competing with other MachineGaming
providers for space on the casino floor
CustomerSegments
10. Customer Relationships
Established Relationships
• Direct relationships with consumers through electronic gaming
• Relationships with the casinos that our consoles are in
• Contracts with state governments around lotteries
• Business partnerships in more than 100 countries
Associated Costs
• Loyalty program
• Support services and maintenance contracts
• Costs associated with regulations and licenses
• R&D costs for continuous innovation
11. Customer Relationships
B2G
•Abide by rules and
regulations
•Be ethical
•Practice corporate
responsibility
B2C
Fair games
Enjoyable experience
Cultural modifications
B2B
Accurate data
Quality machines
Support services
16. Key Partners
LT Game
• IGT distributes live and
electronic games in
America and Canada
• LT distributes slot
machines in Macau
Carnival Cruise Line
• Partnership between
leading cruise line and
leading game provider
• Also includes a partnership
to bringWheel of Fortune
themed games to the cruise
ships
The Lottery
• Partnership withTennessee
Education Lottery
Corporation
• Partnership creates a
$17000 computer lab
• Extension of longstanding
partnership with Michigan
Lottery
17. Value Proposition
• Research and Development
• Service and Maintenance
• Environmental
Responsibility
Distribution
Channel
• Partnership with Suppliers
• Partnership with Casinos
• Partnership with Customers
(Customer Service)
Key Resources
19. Cost Structure
• Research and Development (R&D)
• Investing in product development
• Platform hardware, software; Online service; Game design
• Multiple engineering discipline
• Hardware, electrical, online social, online real-money
application
• Game development
• Design, math, graphics, audio
• Creative employees
• Designers, engineers, artists, and third-party content creators
Most important costs in our business model
20. Cost Structure
• Cost of service
• Around 2.468 billion in human resource development
• Recruiting employees, training knowledge workers
• Developing game program
• Customer service: 24 hour help line, player service, payment service
Most expensive key resources
• Customer relationship
• FMC - Facilities Management Contracts (5-10 years)
• Tracking customer wants and needs in order to keep customer
satisfaction.
Most expensive key activities
Our vision to enhance and build our capabilities; deliver content, technology, and expertise that drive customer and player demand; continue to grow leadership in the lottery and gaming space, and become a leader in the interactive and skill based gaming space; and use the power of our understanding of central systems and connectivity to define the future of gaming.
Evolved to the newest technology. Excellent at our craft.
To be a global innovation leader in the constantly evolving gaming industry
IGT bids on government contracts in their lotto segment. IGT also supplies casinos with machines and gaming technology. In addition, in recent years, IGT focuses on research and development of new award-winning interactive gaming products, platforms and services. Much of this development creates value for consumers directly through their Cardless Connect and other mobile systems.
Italy generated the most revenue in 2014 and 2015. IGT has many customers in the gaming segment, though the three largest gaming customers account for only 3% of total revenue.