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Establishing a Social Media Presence for Your Company

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David Benjamin
David Benjamin

Presentation on creating a social media strategy for your business. The first in a three part series.

1 de 31
Welcome to ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Establishing a Social Media Presence for Your Company ,[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Companies can no longer ignore the impact social networking sites are having in business. LinkedIn, Facebook, Twitter, YouTube and blogs are some of the most popular platforms being used. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The benefits of social media marketing:
Statistics don’t lie. Social media’s popularity: ,[object Object],[object Object],[object Object],[object Object]
Twitter’s recent growth as a social networking site
What does all this mean for business? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Companies are communicating differently with their customers, clients, and prospects. This shift is due to several factors: ,[object Object],[object Object],[object Object],[object Object],[object Object]
A social media scenario: ,[object Object],[object Object],[object Object],[object Object]
There are over 650 social networking sites worldwide. Knowing which sites to use and the various tools and applications available are essential. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn
LinkedIn can be used in a variety of ways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Status updates can help grow interest in your events through replies. ,[object Object],[object Object]
Facebook
Facebook stream
Group or Fan Page
Fan Page
Facebook is one of the fastest growing social networking sites, with over 350 million active users. While many are using it solely for personal reasons, more and more businesses are getting involved. Over 700,000 local businesses have active Facebook pages and more than 1.6 million active fan pages on Facebook. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter
Twitter is fast becoming the platform of choice for many companies. There are many business applications and uses. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube
YouTube is one of the most powerful marketing platforms on the web when used correctly. ,[object Object],[object Object],[object Object]
UStream
Facebook is set to launch Live Stream Box, a feature that will enable live video and chat on Facebook pages. UStream will provide selected Facebook users with the ability to broadcast live video. ,[object Object],[object Object],[object Object]
Blogs
Blogs are becoming a more popular way for businesses to inform and connect with their consumers. A chronological posting of conversational style entries, blogs are a great way to share ideas, connect with similarly minded audiences on the web, and enter into a dialogue with followers of your business, product or service. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In Summary: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Coming soon to theaters near you… ,[object Object],[object Object]
Q & A ,[object Object],[object Object],[object Object]
Establishing a Social Media Presence for Your Company ,[object Object],[object Object]

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