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Questions
foryour
Recognition
Client
Ifyou’veeverplayed20Questions,youknowyoucan
identifynearlyanythingifyouasktherightquestions.
CCreatinganeffectiverecogniti...
Whatisthenameofyour“honor
club”? (President’sCircle,
Founder’sAward,etc.)
Givetheprojectaname,andidentify
itbythatnamefrom...
Whatbehaviorsandaccomplishments
isyourrecognitionprogramdirected
tosupport?
Discoverhowrecipientsare
contributingonadailyb...
Whatarethedemographics
oftherecipients?
Getafeelforthetypeofpeople
involvedsoyoucanfocussolutions
onwhatwouldappealtothem....
Isthereathemerelatedtothehonor
club? Aretherelogos/graphicsspecific
tothistheme?
Athemeisanimportantdesignelement.
Canyoud...
Whatkindsofthingshaveyoudonein
thepasttorecognizeyourachievers?
Establishifthisisanewventure,orsomething
theyhavedonebefor...
Howwouldyoudescribeyour
company’sculture?
Aimthesolutionsattheclient'sunique
qualitiesandmarketdifferentiators.
Whatareyou...
Whatisthehistoryof
yourcompany?
Productanddesigncuesmightbetaken
fromtheirtimeline.Giveyourclienta
chancetotalkabouttheirb...
Whoisinvolvedinthe
decision-makingprocess?
Identifytheplayers.
Whatisthetiminginvolved
throughouttheproposal
andapprovalpr...
Whatisthesingle-mostimportant
objectivetoyou?
Makesureyougearyourresponsestowhatis
near&deartotheclientasanindividual.
Wha...
Areyouengagedwith
otherpotentialproviders?
Assessandmeasureyourcompetition.
Wheredoesthisprojectfitinto
theprojectsyouhave...
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Recognition Questions

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Starter questions specific to recognition awards that you can ask your clients, so you can identify and properly source the best suitable solution for them

Publicada em: Design
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Recognition Questions

  1. 1. Questions foryour Recognition Client
  2. 2. Ifyou’veeverplayed20Questions,youknowyoucan identifynearlyanythingifyouasktherightquestions. CCreatinganeffectiverecognitionprogram beginswith theinitialdialogwithyourclient.Thisphaseofthesales process—referredtoastheDiscoveryCall—notonly initiatesapropercourseofactionfortheproject,but positionsyouasasubjectmatterexpert. Most importantly,perhaps,isthatitcreatesaforumforthe client’svoice. HeHerearesomestarterquestionsspecifictorecognition awardsthatyoucanaskyourclientssoyoucanidentify andproperlysourcethebestsuitablesolutionforthem.  Thesearenotnecessarilyinanysequence,andnotall questionswillbeessential.
  3. 3. Whatisthenameofyour“honor club”? (President’sCircle, Founder’sAward,etc.) Givetheprojectaname,andidentify itbythatnamefromthebeginning. Whatobjectivesdoesyourrecognition programservewithinyourorganization? Identifywhat’simportantwithintheirbusiness.
  4. 4. Whatbehaviorsandaccomplishments isyourrecognitionprogramdirected tosupport? Discoverhowrecipientsare contributingonadailybasis. Howareyoumeasuring theseachievements? Determineifthereisaprocess, andaccountabilityinvolved.
  5. 5. Whatarethedemographics oftherecipients? Getafeelforthetypeofpeople involvedsoyoucanfocussolutions onwhatwouldappealtothem. Aretheawardspresentedinpersonata singlesite/outing/event,orwilltheybe presentedindividuallyinthefield? Understandthedegreeofvisibility,and begintoidentifytheshipmentlogistics.
  6. 6. Isthereathemerelatedtothehonor club? Aretherelogos/graphicsspecific tothistheme? Athemeisanimportantdesignelement. Canyoudescribewhere/howthe typicalrecipientworks? ProvidesInsightintothelivesandlivelihoodsoftherecipients. Also,helpsdeterminetherightkindofproductgiventhe physicaldisplayspacetheymighthaveavailable.
  7. 7. Whatkindsofthingshaveyoudonein thepasttorecognizeyourachievers? Establishifthisisanewventure,orsomething theyhavedonebefore.Conditiontheresponse tothelevelofexperience. Whatworked/didn’twork withpastsolutions? Uncoverpainpoints.
  8. 8. Howwouldyoudescribeyour company’sculture? Aimthesolutionsattheclient'sunique qualitiesandmarketdifferentiators. Whatareyourcompany’sprimarymission statements/corevaluestatements? Engageindiscussionabouttheirbusiness. Demonstratethattheirobjectivesarethepriority.
  9. 9. Whatisthehistoryof yourcompany? Productanddesigncuesmightbetaken fromtheirtimeline.Giveyourclienta chancetotalkabouttheirbusiness. Whatdoyouhopetoaccomplish personally/professionally withthishonorclub? Makeitpersonaltotheclient.
  10. 10. Whoisinvolvedinthe decision-makingprocess? Identifytheplayers. Whatisthetiminginvolved throughouttheproposal andapprovalprocess? Identifytheprocessinvolved.
  11. 11. Whatisthesingle-mostimportant objectivetoyou? Makesureyougearyourresponsestowhatis near&deartotheclientasanindividual. Whatdoyouanticipatetobethegreatest challengesingettingthisprojectdone? Seewherethepinch-pointsmightbe andworktosteerclearofthemor planforthemaccordingly.
  12. 12. Areyouengagedwith otherpotentialproviders? Assessandmeasureyourcompetition. Wheredoesthisprojectfitinto theprojectsyouhaveonyourplate? Assesstheurgencyinvolved.

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