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NCET Tech Wed | Juan Lopez, Webinars for Business Growth | July 2016
- 1. @JuanVLopez WEBINARS FOR BUSINESS GROWTH LEAD CAPTURE, INDOCTRINATION, & SALES Digital Marketer
- 3. @JuanVLopez Quick Poll: Have You Used Them? Why or Why Not?
- 4. @JuanVLopez Why They’re (So) Great
- 5. @JuanVLopez CHEAP Most softwares cost $25-$250/month
- 7. @JuanVLopez EASY For you AND your clients/prospects
- 8. @JuanVLopez DATA ANALYSIS Gather custom data from your registrants
- 9. @JuanVLopez By The Numbers… • More than 60% of marketers use webinars • Average attendance rate is 30% to 40% • Tuesday & Wednesday are best days to host • 30 to 45min+ webinars are preferred • 100% of attendees who stay all the way til the end are qualified leads – ME Source: Content Marketing Institute
- 10. @JuanVLopez How To Use Them In YOUR Business
- 11. @JuanVLopez Lead Generation • Webinars are popular lead magnet • Build your email list • Indoctrinate a cold audience • Give great content to online crowd
- 12. @JuanVLopez Qualifying Prospects • Mistake: Believing the only way to qualify a prospect is through money • Someone giving you their TIME is almost better • People who are already on your list but haven’t moved to action
- 13. @JuanVLopez Indoctrinate Buyers • Post-sale educational tool • Teach people more about what they purchased • Increases client satisfaction, reduces refunds, engages buyers, builds fans
- 14. @JuanVLopez Educate Internal Staff • Can’t get everyone together for meeting? Host a webinar! • Easily track attendance and engagement
- 15. @JuanVLopez Deliverable Program • Many programs are delivered in webinar-style • Instead of fulfilling your offer yourself, pre-record it and fulfill it as a webinar • Gives attendees change to digest on demand
- 16. @JuanVLopez Sales! • Most popular (over)use for webinar these days are to make sales • Free registration -> Automated reminders -> Good content -> Sales pitch • Successful? Yes. Overdone. YES. • Key? Shine through with great content
- 17. @JuanVLopez Sales! Case Study • Worked with client to host 5-day online event delivered through webinar • Hosted 12 events in 15 months • Brought in more than 800 paid registrants ($97) • Total revenue of more than $1.5 million • Expenses: Webinar software, employee time
- 19. @JuanVLopez Bonus: Automated Webinars • Webinar funnels very popular • Automated to re-run based on your registration time • Follow-up email campaigns are automated based on your attendance • Take long time to build out & optimize, but valuable
- 20. @JuanVLopez Automated Webinars – Case Study • Funnel structure: Quiz -> Webinar reg -> Upsell to small offer -> Sale on webinar • Paid $100,000 per month in Facebook ads • ROI was more than 300% for 12 months • Total revenue of more than $2.5 million • Expenses: Webinar software, employee time
- 21. @JuanVLopez Automated Webinars – Case Study Basic Funnel Sequence Case Study Sequence Lead Magnet Tripwire Profit Maximizer/ Upsell Core Offer Quiz Automated Webinar Membership Program CD Set Upsell Traffic: Affiliates or Ads
- 22. @JuanVLopez How To Market Them – Better
- 23. @JuanVLopez Better Marketing • Seminar, NO. Training, Program, Virtual Event YES • Get a refundable deposit – higher attendance • Pre-event homework – commitment • Auto add to registrants’ calendars • Post-webinar segmented follow up
- 24. @JuanVLopez Takeaways: • They’re sooooooo cheap and easy…you can’t afford NOT to use webinars in your business. • Identify: How can I use webinars in my business What makes sense for me & my clients? • Establish a game plan -> Buy a webinar software - > Integrate it into your marketing -> GO!
- 25. @JuanVLopez Want Extra Help? Need digital marketing expertise? Help with webinars, funnels, email marketing, landing pages, Facebook advertising, copywriting, sales page creation, lead generation, etc? $7 To www.paypal.me/juanvlopez = 30-Min Chat!