Solanki Peace comes with a strong sense of responsibility and seeks to add value to our very basic need of clothing. This is a brand that will fulfil all your fashion needs, by helping you look good, trendy, classic, and versatile. Every time someone buys a Solanki Peace product, part of the profit will be donated towards the implementation of United Nations’ Sustainable Development Goals with a focus of Solanki Peace on No Poverty, Zero Hunger, Good Health and Well-Being, Quality Education & Peace, Justice and Institutions primarily for homeless & refugees through contributions from the sales & engaging Mission20’s Goodness Force.

1. SOLANKI PEACE
“CHANGE THE REASONYOU DRESS”
RELATIONSHIPMARKETING USING
SOCIALWEB

2. Relationship
Marketing
Relationship marketing is a facet of customer
relationship management (CRM) that focuses on
customer.
1. loyalty
2. long-term customer engagement
Rather than shorter-term goals like customer
acquisition and individual sales.

3. SOLANKI
PEACE
• Solanki Peace is a fashion-targeted brand for
clothing and apparels.
• It was founded by Amanat Solanki in Qatar.
• Solanki Peace is the sub-brand of Mission20.
• It focuses on various humanitarian and social
responsibility projects.

4. SOLANKI
PEACE’S
LOGO
 The logo stands as the personal
statement of the founder about
Peace and what this brand stands
for, which is “spreading peace
and rehabilitation of the refugees
and homeless”, with the tagline
“#MissionPeace”.
 The peace hand gesture of the
founder is unique and symbolizes
the god-gifted extra finger next to
his thumb.

5. VISION AND
MISSION
 Vision: Creating a global apparels brand with high-
quality products, with a strong purpose of social
responsibility.
 Mission: Creating value to exemplify the lives of our
clients and enhancing the lives of those within our
society through ethically sourced apparels, promoting
the right trend, and peace.

6. #STAND FOR
HUMANITY
A SOCIAL
CAMPAIGN
RUNNING ON
THE WEBSITE
• Solanki Peace & Mission20 Foundation have very
strong ties and values, being under the same founder
but with an independent team & mission for each of
the organizations.
• For humanity they have one goal, that is – PEACE &
SUSTAINABLE DEVELOPMENT.

7. #MISSION20
 Mission20 is a youth social enterprise with
divisions independently focusing on humanitarian
and social responsibility projects along with other
independent profit making businesses planned for
future which will contribute 10%-40% of its net
profit towards purely charitable projects and the
functioning of Mission20 Foundation.

8. Five core
objectives
1. Education for Underprivileged
2. Youth Empowerment
3. Community Development
4. Sports and Fitness
5. Health and Environmental Awareness

9. RELATIONSHIP
BUILDING
PRACTICES
1. Social responsibility events and campaigns.
2. Youth summits and entrepreneurship &
development seminars.
3. Engaging youth towards productivity and
volunteering programs.
4. Technology based products and services and lot
more.

10. SOCIAL
MEDIA
PRESENCE
(PRESENCE
ON THE
SOCIAL
WEB)


11. SOCIAL
MEDIA
CAMPAIGNS
 SOLANKI: #MISSIONPEACE
 Creating an Instagram page where they can collaborate with
social media influencers, also influential personalities.
 Where they can post images wearing the brands clothing
using the #MISSIONPEACE.
 Apart from the official website they can reach more
customers on other e-commerce platforms such as Amazon
and Myntra, this would ensure they have widened there reach
to more customers.
 Site can create a personal profile to track a customer's activity
by allowing them to create a user profile.

12. SOCIAL
MEDIA
CAMPAIGNS
 Organizing social contest on the website and social media
platforms where they can ask the customers to record
videos wearing the clothing and explaining about how
they are they helping in bringing change in the society.
 This will engage the customer more in the brand and will
 #buyahome Following this trend the customers will get
an idea that while they are buying a clothing from the
website they are helping a homeless in getting a shelter.
 This would give a sense of involvement to the customers,
hence creating a deep relationship between the brand and
its customers.

13. SOCIAL
MEDIA
CAMPAIGNS
 Documenting the process of working for the
rehabilitation of homeless.
 Creating an emotional advertisement.
 Launch an emotive video campaign to help get more
people living on the streets a shelter.
 This can be posted on the social web using hashtags
#homeforone, #buyahome.

14. POP-UP
WORKOUT
SOCIAL
EVENT
Solanki Peace can organize a pop-up workout event

15.  They can host workout classes and also
incorporate different competitions, contests,
or relay races.
Bringing a DJ or some form of pump-up
music also makes the event more engaging.
 To make the event even more social,
volunteers or sponsors can be invited for
providing more services.

16.  Pop-ups are also a great way to meet a new audience
of potential visitors.
 They should promote the event online by using trendy
hashtags to attract fitness enthusiasts and youngsters,
and the interested audience can register through a
portal, where the tickets can be sold and donations can
be collected.

17. SUBMITTED BY
Daulat Hussian