We predict which hotel
room Sarah wants to
book next week, and
how to persuade her.

Our Mission
Market Needs
Datatrics’ Solution
Personalized Customer Journeys
Getting Started
ROI & Pricing
1
4
5
6
3
2

2012 2014 2016
150+
2018
2016 2018 2019
Enschede HQ Amsterdam Milano
History
Dashboarding & Insights Next Best Action Marketing Personalized Customer Journeys
Customers
Acquisition by MailUp Group
200+

Acquire New Customers
Advertising, Real-Time Bidding
Increase Conversion
Website Personalization, Recommendations
Retarget Potential Customers
Email Marketing, Retargeted Ads
Increase Loyalty & Engagement
CRM, Support, Email Marketing
Traditional
Funnel

Datatrics
Journeys
Acquire New Customers
Advertising, Real-Time Bidding
Increase Conversion
Website personalization, Recommendations
Retarget Potential Customers
Email Marketing, Retargeted Ads
Increase Loyalty & Engagement
CRM, Support, Email Marketing
Measure performance and
learn what works best automatically

★★★★★
Sale!
With Datatrics you can create customer journeys that are...
more relevant more personal on every touchpoint that are self-learning
Datatrics
Solution

We connect to 120+ channels out of the box

Connect your internal
data sources
1
Connect your external
data sources
2
Advertising Datatrics API
Email Marketing
Website
Traffic Intensity
Weather Information
Social Media
PMS
Demographic Data
CRM & Support
Datatrics
DMP

Clicks on advertisement for Romantic Trips
Views your pages about Hotel Bruges
Lives in a high income area
Signs up for your monthly newsletter
Books a room for next month
Likes your page on Facebook
Books when the forecast is good
Sarah Jones
sarah@gmail.com
Amsterdam, The Netherlands
Studied at Amsterdam University
360 degree
profiles

Sarah Jones
The expected lifetime value of Sarah is € 2.382
Engagement Opportunity Potential
21% € 398 78%
Customer Type
Single-minded customer
Contact Time
Email on Monday around 7 P.M.
Persuasion
Social Proof
Buying Phase
Comparison Phase
Potential Content
Panorama Suite
Buying Potential
Highly likely to book
Predicted
values

Sarah is a loyal customer in the
orientation phase, and can be
persuaded with social proof.
John is a single-minded customer in
the comparison phase, and can be
persuaded with social proof.
Lookalike
Targeting

Comparison Phase
Single-minded customer
Persuade with scarcity
Comparison Phase
Single-minded customer
Persuade with scarcity
Lewis
Match: 73%
Match behavior of unknown visitors
to your existing customers
Unknown
Lookalike
Targeting

Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
hotel bruges sint jan
Awesome Hotels Bruges - At walking distance from
Old Sint-Jan conference center
awesomehotels.com
Voted best business hotel in bruges by business travelers
visiting the Old Sint-Jan conference center. Only a couple more
rooms available this month.
9,5 score on tripadvisor.com
Check in
Mon, June 28
Check out
Tue, June 29
Rooms
1 single room
Awesome Hotels
Voted best romantic getaway city of Europe: Bruges has everything
you need for a romantic trip with your partner!
#romance #bruges 👌
BOOK NOW
Voted most romantic city
Bruges
AH

Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
awesomehotels.com/bruges
Awesome Hotels
Superior Business Suite
This room was booked 5 times today
Book NowNov 12th Nov 14th
awesomehotels.com/bruges
Awesome Hotels
Superior Business Suite
Don’t miss this deal: only 3 rooms left
Book NowNov 12th Nov 14th
Don’t miss this deal
Only 3 more rooms left!
Honeymoon Suite
Book Now
€ 74,95Popular choice for couples

Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
Embedded Content
awesomehotels.com/bruges
Book NowNov 12th Nov 14th
Awesome Hotels
Superior Business Suite

Persuade with social proof
awesomehotels.com/bruges
Book NowNov 12th Nov 14th
Awesome Hotels
Superior Business Suite
This room was booked 5 times today
Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
Embedded Content
Honeymoon Suite
Book Now
€ 74,95
awesomehotels.com/bruges
Book NowNov 12th Nov 14th
Awesome Hotels
Superior Business Suite
Don’t miss this deal: only 3 rooms left
Close to Old Sint-Jan conference center
Early and late check-ins, breakfast & diner
Reduced rate if you book today!
✓
✓
✓

Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
Campaign
Awesome Hotels
sarah@gmail.com
The best romantic getaways selected for you
Today, 10:14 AM
Awesome Hotels
john@gmail.com
The best business rates selected for you
Today, 10:14 AM
Superior Room
Order Now
€ 99,95
Comfort Room
Book Now
€ 69,95
Comfort Room Plus
Book Now
€ 79,95
Future Suite
Book Now
€ 154,95
Heritage Suite
Book Now
€ 159,95
Honeymoon Suite
Order Now
€ 169,95

Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
Triggered
Awesome Hotels
john@gmail.com
Enjoy more benefits: become a platinum member
Today, 10:14 AM
Awesome Hotels
Become a platinum member
Request Membership
Enjoy early and late check-ins,
complementary breakfast and more.
Awesome Hotels
sarah@gmail.com
Book now and get a champagne breakfast for €10,-
Today, 10:14 AM
Awesome Hotels
A perfect start to a beautiful day
Book Now
Complement your romantic stay with
champagne breakfast for €10,-

Marketing Automation vs. Datatrics
Out of the Box Machine Learning
Customer Journey Framework
Actionable Tools for SMEs
GDPR Compliance
Easy to Get Started & Fast Results

40%
20%
10%
30%
DataVolume
Increase in
Conversion
Datatrics Tracking Script on website Setting up automated advertising budgets
Connecting other channels
3 months 6 monthsStart
Building your 360 degree customer profiles
Getting
Started

Prices are monthly (ex VAT). Conversion increase fees will be invoiced quarterly.
+ Starting rates in the advanced tier increase depending on your website traffic.
Visits p/m Visits p/m Visits p/m
Starter Intermediate Advanced
Conversion Increase Fees
5 - 10 % Conversion Increase
10 - 15% Conversion Increase
30+ % Conversion Increase
Pricing
+ € 100
+ € 200
+ € 300
+ € 200
+ € 400
+ € 600
+ € 400
+ € 800
+ € 1,200
< 250.000 250.000 - 500.000 > 500.000
€ 2500 +€ 1200€ 500

Getting
Started
* For best results, you also need to make our conversion & cart abandonment scripts dynamic.
Find more help and information at help.datatrics.com
You finish setting up your project
Setting up your project is easy. Make sure to finish these steps and you’re good to go.
Get to know the basics of
Datatrics at our help center
Implement our tracking
script on your website *
Connect your data sources
to Datatrics
Set up Google Analytics for
reporting

Getting
Started
Do you need help getting started?
Contact one of our 50+ partners that can help you to get started setting up and using Datatrics.
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