Reduces display cost

Static in place and time

Break through scale limitations

Fragmented in space and time

More control

More efficient

Poor scalability of retargetingand audience buying

250 employees

$60M funding

More than 1 trillion ads served

Key Acquisitions:

Fox Audience Network

OthersOnline: audience affinity analytics

SiteScout: ad security

Most Innovative Company, American Business Awards 2010

Trusted by 350 Premium Publishers

33% of comScore 100 (U.S.)

88 of comScore 500 (Global)

12 of Top 15 Newspapers in the U.S.

550M+ global uniques

600+ ad networks, exchanges, DSPs

Non-Competitive (no advertiser access)

Yield optimize for highest revenue

across all sources of demand, including RTB

More effectively compete:

2/3 of online display impressions sold on a non-guaranteed basis

Each has created a trading desk to fix the problems inherent in the buying of digital media (duplication, opacity, quality, efficiency)

Agencies working to move spend to trading desks

Trading desks want to spend via RTB

Tradingdesks limiting ad network access to this spend

Inventory volume is up, CPMs are down

Advertisers want to buy audience, not just inventory

2 million active advertisers (how to reach them all!?)

2/3 inventory sold on a non-guaranteed basis (via ad networks, exchanges, DSPs) – how to optimize all those sales channels?

So publishers are watching the media buying landscape carefully:

Programmatic buying will be increasingly important

Agency-originated non-guaranteed spending starting to become concentrated within trading desks— can’t afford to ignore

Quality - high quality brand campaigns not always available through ad networks

Efficiency – the right ad to the right user at the right time, at the highest possible price

Direct Sales Revenue/Channel Conflict

Who should have access to my inventory? When? Where?

Preferred Price Floors

Tag Adobe.com to track interest and consideration or consumers.