In today's digital age, data is a powerful tool for precision activation. However, using too much personal information can be seen as invasive and creepy. With the era of cookies coming to an end, the solution lies in zero-party data. But how can it be effectively used to engage with relevant audiences? Qudo has developed a groundbreaking solution that leverages research-sourced zero-party data to identify and export relevant audiences to user-owned social media. Join Mihajlo's talk to learn how Qudo's approach has achieved extraordinary results, with beta users experiencing a 3x higher conversion rate compared to their baseline activation campaigns. Don't miss out on this exciting opportunity to unlock the potential of zero-party data!