This presentation contains DataReportal’s update on Snapchat adoption and use around the world in July 2022, including the number of Snapchat users by country, and insights into Snapchat’s audience demographics (i.e. Snapchat users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms

1. THE LATEST DATA FOR SNAPCHAT ADOPTION AND USE AROUND THE WORLD
SNAPCHAT Q3 2022

3. The “potential audience” figures shown in this report use data published in Snap’s advertising resources, and represent Snapchat’s
potential advertising reach. Snap‘s tools publish audience data as a range (e.g. 25,000–30,000), and we use the mid-
point of these published ranges as the basis for our reporting. However, for various reasons, please note that these advertising
audience reach figures may not match Snapchat’s monthly active user figures, and should not be treated as such. For example,
Snap’s tools only report audience reach data for a limited selection of countries and territories, whereas its total active user
base likely includes users outside of these geographies. Meanwhile, individual user behaviours and legal restrictions may
mean that some active users are not shown any advertising on the platform during a particular reporting period. Conversely,
audience figures may not represent unique individuals. This is because some people may manage multiple accounts
on the same platform, and because some accounts may represent “non-human” entities such as businesses, pets, groups and
organisations, buildings, locations, and more, regardless of platform rules governing such accounts. Furthermore, despite their
best efforts, it’s unlikely that platforms will be able to remove all “fake” accounts from their audience figures. As a result, it’s
not uncommon for platforms’ advertising audience figures to exceed figures for total population, for population by age,
or for internet users. So, while it may seem surprising to see audience figures that exceed the total eligible population or
internet user base, these audience figures are not necessarily incorrect, and we’ve chosen to publish them as they’re reported
in the platform’s own tools, to enable readers to make their own inferences and judgments. Please also note that changes in
audience figures over time may be the result of corrections in Snap’s source data due to methodology revisions or the removal
of duplicate, fake, or ineligible accounts, and such changes may not necessarily represent a change in genuine user numbers.
IMPORTANT NOTES
!

4. ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT
THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
GLOBAL OVERVIEW REPORT
DIGITAL 2022
CLICK HERE TO READ OUR DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT, WITH
ESSENTIAL STATS FOR DIGITAL ADOPTION
IN EVERY COUNTRY AROUND THE WORLD
CLICK HERE TO READ OUR FLAGSHIP DIGITAL
2022 GLOBAL OVERVIEW REPORT, PACKED
WITH ALL THE NUMBERS YOU NEED TO MAKE
SENSE OF THE CURRENT STATE OF DIGITAL
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5. DATAREPORTAL.COM/LIBRARY
FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:

6. GLOBAL HEADLINES

7. 7
238
249
265
280
293
306
319
332
347
+4.6% +6.4% +5.7% +4.6% +4.4% +4.2% +4.1% +4.5%
JUL OCT JAN APR JUL OCT JAN APR JUL
2020 2020 2021 2021 2021 2021 2022 2022 2022
SOURCE: SNAPCHAT COMPANY ANNOUNCEMENTS. COMPARABILITY: SNAP’S EARNINGS ANNOUNCEMENTS REPORT DAILY ACTIVE USERS, WHEREAS THE COMPANY’S ADVERTISING RESOURCES REPORT
FIGURES THAT ARE BASED ON MONTHLY ACTIVE USERS.
GLOBAL OVERVIEW
AVERAGE DAILY ACTIVE SNAPCHAT USERS (IN MILLIONS), WITH RELATIVE GROWTH RATES OVER TIME
SNAPCHAT DAILY ACTIVE USERS
JUL
2022
DATAREPORTAL

8. 8
12.3% 9.9% 51.8% 47.4%
616.9 7.7% +4.7% +20.0%
MILLION +27 MILLION +103 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
GLOBAL OVERVIEW
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SNAPCHAT: GLOBAL ADVERTISING AUDIENCE
JUL
2022

9. 9
397.0
433.3
498.2
528.2 513.9
538.1
557.1
589.4
616.9
+9.1% +15.0% +6.0% -2.7% +4.7% +3.5% +5.8% +4.7%
JUL OCT JAN APR JUL OCT JAN APR JUL
2020 2020 2021 2021 2021 2021 2022 2022 2022
SOURCE: SNAP’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE.
NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE LOCATIONS ONLY. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. COMPARABILITY: IN ADDITION TO CHANGES
IN ACTIVE USER NUMBERS, FIGURES FOR GROWTH RATE OVER TIME MAY BE IMPACTED BY REVISIONS TO BASE DATA.
GLOBAL OVERVIEW
TOTAL POTENTIAL AUDIENCE REACH OF ADS ON SNAPCHAT (IN MILLIONS OF USERS), WITH RELATIVE GROWTH RATES OVER TIME
SNAPCHAT ADVERTISING REACH
JUL
2022
DATAREPORTAL

10. 10
11.1%
18.6%
11.3%
8.2%
2.4%
9.4%
20.5%
11.3%
5.2%
1.2%
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 49
YEARS OLD
50+
YEARS OLD
SOURCE: SNAP’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE.
NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE LOCATIONS ONLY. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. SNAP’S ADVERTISING RESOURCES ONLY PUBLISH
AUDIENCE DATA FOR “FEMALE” AND “MALE”, BUT PUBLISHED VALUES FOR THESE DEMOGRAPHICS DO NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO PERCENTAGES SHOWN HERE MAY NOT SUM TO 100%.
GLOBAL OVERVIEW
SHARE OF SNAPCHAT’S ADVERTISING AUDIENCE BY AGE GROUP AND GENDER
SNAPCHAT: ADVERTISING AUDIENCE PROFILE
JUL
2022
DATAREPORTAL

11. 11
11 EGYPT 14,600,000 18.5%
12 NIGERIA 10,850,000 8.0%
13 CANADA 10,800,000 32.4%
14 PHILIPPINES 9,400,000 11.1%
15 BRAZIL 7,750,000 4.4%
16 AUSTRALIA 7,550,000 34.2%
17 ALGERIA 7,150,000 21.9%
18 RUSSIA 6,850,000 5.6%
19 NETHERLANDS 6,550,000 43.0%
20 COLOMBIA 6,200,000 14.7%
01 INDIA 156,700,000 14.1%
02 UNITED STATES OF AMERICA 109,150,000 38.1%
03 FRANCE 25,550,000 46.4%
04 PAKISTAN 23,800,000 14.8%
05 UNITED KINGDOM 21,700,000 37.8%
06 SAUDI ARABIA 20,850,000 74.0%
07 MEXICO 16,850,000 16.7%
08 GERMANY 16,400,000 22.4%
09 IRAQ 15,750,000 53.0%
10 TURKEY 15,400,000 22.6%
# LOCATION
TOTAL
REACH
REACH vs.
POP. 13+
# LOCATION
TOTAL
REACH
REACH vs.
POP. 13+
SOURCES: SNAP’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE
TOTAL ACTIVE USER BASE. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; RANKING BASED ON AVAILABLE LOCATIONS ONLY. ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT
LEAST 50,000 PEOPLE. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE LARGEST SNAPCHAT ADVERTISING AUDIENCES
SNAPCHAT AD REACH RANKING
JUL
2022

12. 12
11 FRANCE 46.4% 25,550,000
12 PALESTINE 44.9% 1,550,000
13 UNITED ARAB EMIRATES 44.7% 3,650,000
14 NETHERLANDS 43.0% 6,550,000
15 JORDAN 42.3% 3,450,000
16 UNITED STATES OF AMERICA 38.1% 109,150,000
17 UNITED KINGDOM 37.8% 21,700,000
18 BELGIUM 37.0% 3,700,000
19 QATAR 34.3% 795,000
20 AUSTRALIA 34.2% 7,550,000
01 BAHRAIN 80.4% 975,000
02 NORWAY 74.1% 3,450,000
03 SAUDI ARABIA 74.0% 20,850,000
04 LUXEMBOURG 73.8% 412,500
05 KUWAIT 58.5% 2,050,000
06 DENMARK 54.2% 2,750,000
07 IRAQ 53.0% 15,750,000
08 SWEDEN 49.2% 4,400,000
09 IRELAND 49.0% 2,050,000
10 OMAN 49.0% 1,700,000
# LOCATION
REACH vs.
POP. 13+
TOTAL
REACH
# LOCATION
REACH vs.
POP. 13+
TOTAL
REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE
TOTAL ACTIVE USER BASE. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; RANKING BASED ON AVAILABLE LOCATIONS ONLY. ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT
LEAST 50,000 PEOPLE. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WHERE SNAPCHAT ADS REACH THE GREATEST SHARE OF THE POPULATION AGED 13+
SNAPCHAT ELIGIBLE AD REACH RATE RANKING
JUL
2022

13. LOCAL MARKET DATA

14. 14
25.3% 21.9% 56.9% 42.0%
7.15 15.9% +7.5% +32.4%
MILLION +500 THOUSAND +1.8 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
ALGERIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
ALGERIA
JUL
2022

15. 15
5.7% 6.2% 73.0% 25.8%
2.25 4.9% 0% -11.8%
MILLION [UNCHANGED] -300 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
ARGENTINA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
ARGENTINA
JUL
2022

16. 16
31.7% 34.2% 53.1% 46.9%
7.55 28.8% +2.7% +5.6%
MILLION +200 THOUSAND +400 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
AUSTRALIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
AUSTRALIA
JUL
2022

17. 17
28.3% 30.0% 52.6% 47.2%
2.35 26.3% +4.4% +27.0%
MILLION +100 THOUSAND +500 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
AUSTRIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
AUSTRIA
JUL
2022

18. 18
66.9% 80.4% 46.5% 53.2%
975.0 66.2% +10.2% +58.5%
THOUSAND +90 THOUSAND +360 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
BAHRAIN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
BAHRAIN
JUL
2022

19. 19
33.8% 37.0% 52.3% 47.4%
3.70 31.7% +7.2% +13.8%
MILLION +250 THOUSAND +450 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
BELGIUM
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
BELGIUM
JUL
2022

20. 20
4.4% 4.4% 74.3% 24.2%
7.75 3.6% +2.0% -12.4%
MILLION +150 THOUSAND -1.1 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
BRAZIL
O R D E M E P R O G R E S
S
O
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
BRAZIL
JUL
2022

21. 21
15.6% 13.8% 61.6% 37.7%
825.0 12.2% +7.8% +17.0%
THOUSAND +60 THOUSAND +120 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
BULGARIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
BULGARIA
JUL
2022

22. 22
29.0% 32.4% 53.6% 46.3%
10.80 28.1% +3.8% +5.4%
MILLION +400 THOUSAND +550 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
CANADA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
CANADA
JUL
2022

23. 23
6.2% 6.7% 74.6% 24.1%
1.10 5.6% +4.8% -18.5%
MILLION +50 THOUSAND -250 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
CHILE
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
CHILE
JUL
2022

24. 24
16.9% 14.7% 72.4% 26.2%
6.20 12.0% -2.4% 0%
MILLION -150 THOUSAND [UNCHANGED]
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
COLOMBIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
COLOMBIA
JUL
2022

25. 25
16.0% 16.5% 69.5% 29.5%
705.0 13.6% 0% +14.6%
THOUSAND [UNCHANGED] +90 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
RICA
COSTA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
COSTA RICA
JUL
2022

26. 26
31.8% 29.6% 55.9% 44.0%
1.05 26.1% +37.3% +55.6%
MILLION +285 THOUSAND +375 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
CROATIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
CROATIA
JUL
2022

27. 27
13.2% 13.8% 57.6% 42.0%
1.25 11.9% +13.6% +32.3%
MILLION +150 THOUSAND +305 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
CZECHIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
CZECHIA
JUL
2022

28. 28
47.2% 54.2% 54.1% 45.9%
2.75 46.8% +7.8% +12.2%
MILLION +200 THOUSAND +300 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
DENMARK
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
DENMARK
JUL
2022

29. 29
26.1% 28.5% 68.2% 30.5%
2.45 21.8% -3.9% +8.9%
MILLION -100 THOUSAND +200 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
REPUBLIC
THE DOMINICAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
THE DOMINICAN REPUBLIC
JUL
2022

30. 30
17.8% 17.5% 69.2% 29.5%
2.45 13.6% +25.6% 0%
MILLION +500 THOUSAND [UNCHANGED]
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
ECUADOR
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
ECUADOR
JUL
2022

31. 31
18.3% 18.5% 60.5% 38.4%
14.60 13.2% +3.5% +21.2%
MILLION +500 THOUSAND +2.6 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
EGYPT
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
EGYPT
JUL
2022

32. 32
27.0% 30.1% 52.7% 47.2%
1.45 26.2% +3.6% +16.0%
MILLION +50 THOUSAND +200 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
FINLAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
FINLAND
JUL
2022

33. 33
42.5% 46.4% 52.5% 47.1%
25.55 39.5% +3.4% +9.2%
MILLION +850 THOUSAND +2.2 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
FRANCE
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
FRANCE
JUL
2022

34. 34
21.1% 22.4% 54.9% 44.6%
16.40 19.7% +4.8% +13.5%
MILLION +750 THOUSAND +2.0 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
GERMANY
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
GERMANY
JUL
2022

35. 35
19.8% 18.5% 61.3% 38.4%
1.70 16.4% +92.1% +70.9%
MILLION +815 THOUSAND +705 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
GREECE
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
GREECE
JUL
2022

36. 36
5.0% 5.3% 56.4% 42.9%
352.5 4.7% +9.3% -14.5%
THOUSAND +30 THOUSAND -60 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
KONG
HONG
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
HONG KONG
JUL
2022

37. 37
14.1% 14.3% 57.0% 42.5%
1.25 12.5% +13.6% +25.6%
MILLION +150 THOUSAND +255 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
HUNGARY
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
HUNGARY
JUL
2022

38. 38
23.5% 14.1% 36.7% 62.1%
156.7 11.1% +8.6% +57.0%
MILLION +12 MILLION +57 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
INDIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
INDIA
JUL
2022

39. 39
1.9% 1.9% 75.4% 21.6%
4.05 1.5% +12.5% +17.4%
MILLION +450 THOUSAND +600 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
INDONESIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
INDONESIA
JUL
2022

40. 40
49.8% 53.0% 51.7% 46.9%
15.75 35.4% +2.6% +29.6%
MILLION +400 THOUSAND +3.6 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
IRAQ
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
IRAQ
JUL
2022

41. 41
41.2% 49.0% 53.0% 47.0%
2.05 40.8% +5.1% +17.1%
MILLION +100 THOUSAND +300 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
IRELAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
IRELAND
JUL
2022

42. 42
18.7% 22.8% 61.6% 37.8%
1.55 17.1% +6.9% +6.9%
MILLION +100 THOUSAND +100 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
ISRAEL
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
ISRAEL
JUL
2022

43. 43
8.8% 8.5% 65.0% 34.4%
4.50 7.6% +30.4% +30.4%
MILLION +1.1 MILLION +1.1 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
ITALY
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
ITALY
JUL
2022

44. 44
0.7% 0.7% 60.6% 37.9%
765.0 0.6% 0% -43.3%
THOUSAND [UNCHANGED] -585 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
JAPAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
JAPAN
JUL
2022

45. 45
40.3% 42.3% 58.8% 40.5%
3.45 30.6% +4.5% +15.0%
MILLION +150 THOUSAND +450 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
JORDAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
JORDAN
JUL
2022

46. 46
8.1% 9.4% 84.9% 13.8%
1.35 7.0% -6.9% -18.2%
MILLION -100 THOUSAND -300 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
KAZAKHSTAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
KAZAKHSTAN
JUL
2022

47. 47
9.0% 5.6% 68.6% 29.8%
2.05 3.8% 0% +46.4%
MILLION [UNCHANGED] +650 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
KENYA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
KENYA
JUL
2022

48. 48
48.5% 58.5% 50.7% 48.4%
2.05 48.0% 0% +10.8%
MILLION [UNCHANGED] +200 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
KUWAIT
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
KUWAIT
JUL
2022

49. 49
24.8% 32.2% 67.4% 31.6%
1.35 24.6% +17.4% +22.7%
MILLION +200 THOUSAND +250 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
LEBANON
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
LEBANON
JUL
2022

50. 50
18.3% 18.6% 57.2% 42.3%
442.5 16.1% +7.3% +11.3%
THOUSAND +30 THOUSAND +45 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
LITHUANIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
LITHUANIA
JUL
2022

51. 51
64.3% 73.8% 51.6% 47.8%
412.5 63.7% -6.8% 0%
THOUSAND -30 THOUSAND [UNCHANGED]
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
LUXEMBOURG
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
LUXEMBOURG
JUL
2022

52. 52
4.4% 5.0% 61.6% 37.9%
1.35 4.0% +8.0% -12.9%
MILLION +100 THOUSAND -200 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
MALAYSIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
MALAYSIA
JUL
2022

53. 53
17.5% 16.7% 73.6% 25.4%
16.85 13.2% -2.3% -4.5%
MILLION -400 THOUSAND -800 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
MEXICO
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
MEXICO
JUL
2022

54. 54
199.2% 218.4% 52.1% 47.9%
70.5 193.3% +74.1% +51.6%
THOUSAND +30 THOUSAND +24 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
MONACO
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
MONACO
NOTE: THE AUDIENCE NUMBERS THAT SNAP’S TOOLS REPORT FOR MONACO ARE WELL IN EXCESS OF TOTAL POPULATION, BUT WE’VE ELECTED TO PUBLISH THEM “AS IS”
JUL
2022

55. 55
19.0% 20.8% 67.3% 31.6%
6.00 16.0% +3.4% +11.1%
MILLION +200 THOUSAND +600 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
MOROCCO
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
MOROCCO
JUL
2022

56. 56
38.8% 43.0% 53.6% 45.9%
6.55 37.3% 0% +15.9%
MILLION [UNCHANGED] +900 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
NETHERLANDS
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
THE NETHERLANDS
JUL
2022

57. 57
28.7% 32.2% 54.0% 46.0%
1.40 27.0% 0% +3.7%
MILLION [UNCHANGED] +50 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
NEW ZEALAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
NEW ZEALAND
JUL
2022

58. 58
9.7% 8.0% 51.4% 47.0%
10.85 5.0% +4.3% +38.2%
MILLION +450 THOUSAND +3.0 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
NIGERIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
NIGERIA
JUL
2022

59. 59
64.1% 74.1% 52.5% 47.5%
3.45 63.5% +4.5% +7.8%
MILLION +150 THOUSAND +250 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
NORWAY
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
NORWAY
JUL
2022

60. 60
37.5% 49.0% 48.7% 50.7%
1.70 37.1% +9.7% +21.4%
MILLION +150 THOUSAND +300 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
OMAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
OMAN
JUL
2022

61. 61
28.2% 14.8% 29.6% 69.1%
23.80 10.1% +7.0% +60.8%
MILLION +1.6 MILLION +9.0 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
PAKISTAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
PAKISTAN
JUL
2022

62. 62
39.4% 44.9% 64.4% 35.1%
1.55 29.5% +6.9% +34.8%
MILLION +100 THOUSAND +400 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
PALESTINE
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
PALESTINE
JUL
2022

63. 63
12.8% 10.8% 70.5% 28.0%
2.85 8.4% -3.4% +7.5%
MILLION -100 THOUSAND +200 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
PERU
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
PERU
JUL
2022

64. 64
12.0% 11.1% 69.0% 29.4%
9.40 8.1% -6.9% -20.0%
MILLION -700 THOUSAND -2.4 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
PHILIPPINES
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
THE PHILIPPINES
JUL
2022

65. 65
15.6% 15.6% 57.4% 42.4%
5.40 13.5% +3.8% +17.4%
MILLION +200 THOUSAND +800 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
POLAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
POLAND
JUL
2022

66. 66
15.6% 14.8% 61.5% 38.4%
1.35 13.1% +28.6% +38.5%
MILLION +300 THOUSAND +375 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
PORTUGAL
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
PORTUGAL
JUL
2022

67. 67
26.6% 23.4% 61.5% 38.4%
675.0 20.8% 0% -4.3%
THOUSAND [UNCHANGED] -30 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
RICO
PUERTO
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
PUERTO RICO
JUL
2022

68. 68
29.8% 34.3% 46.1% 53.3%
795.0 29.5% +3.9% +23.3%
THOUSAND +30 THOUSAND +150 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
QATAR
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
QATAR
JUL
2022

69. 69
15.9% 16.2% 60.4% 39.0%
2.75 14.0% -3.5% +17.0%
MILLION -100 THOUSAND +400 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
ROMANIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
ROMANIA
JUL
2022

70. 70
5.3% 5.6% 87.2% 11.8%
6.85 4.7% -4.2% -6.8%
MILLION -300 THOUSAND -500 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
FEDERATION
THE RUSSIAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
THE RUSSIAN FEDERATION
JUL
2022

71. 71
58.4% 74.0% 48.5% 50.3%
20.85 57.3% +2.0% +9.2%
MILLION +400 THOUSAND +1.8 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
ARABIA
SAUDI
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SAUDI ARABIA
JUL
2022

72. 72
24.8% 24.5% 56.7% 42.8%
1.55 21.5% 0% +6.9%
MILLION [UNCHANGED] +100 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
SERBIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SERBIA
JUL
2022

73. 73
25.5% 26.1% 51.4% 47.4%
1.40 23.4% +3.7% +63.7%
MILLION +50 THOUSAND +545 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
SINGAPORE
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SINGAPORE
JUL
2022

74. 74
11.5% 12.0% 57.2% 42.2%
585.0 10.4% +11.4% +25.8%
THOUSAND +60 THOUSAND +120 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
SLOVAKIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SLOVAKIA
JUL
2022

75. 75
27.5% 28.5% 52.1% 47.9%
525.0 24.8% +27.3% +27.3%
THOUSAND +113 THOUSAND +113 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
SLOVENIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SLOVENIA
JUL
2022

76. 76
13.4% 12.5% 78.7% 20.0%
5.65 9.4% -8.1% +10.8%
MILLION -500 THOUSAND +550 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
AFRICA
SOUTH
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SOUTH AFRICA
JUL
2022

77. 77
11.2% 11.9% 65.5% 34.0%
5.00 10.5% +37.0% +22.0%
MILLION +1.4 MILLION +900 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
SPAIN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SPAIN
JUL
2022

78. 78
43.0% 49.2% 53.0% 47.0%
4.40 41.7% +7.3% +12.8%
MILLION +300 THOUSAND +500 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
SWEDEN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SWEDEN
JUL
2022

79. 79
26.3% 29.6% 53.4% 46.3%
2.25 25.7% +4.7% +15.4%
MILLION +100 THOUSAND +300 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
SWITZERLAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SWITZERLAND
JUL
2022

80. 80
0.8% 0.7% 54.4% 43.5%
427.5 0.6% +39.0% +54.1%
THOUSAND +120 THOUSAND +150 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
THAILAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
THAILAND
JUL
2022

81. 81
15.7% 14.5% 70.2% 28.5%
1.40 11.3% 0% +12.0%
MILLION [UNCHANGED] +150 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
TUNISIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
TUNISIA
JUL
2022

82. 82
22.0% 22.6% 62.5% 36.8%
15.40 18.0% +11.6% +31.6%
MILLION +1.6 MILLION +3.7 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
TURKEY
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
TURKEY
JUL
2022

83. 83
39.1% 44.7% 44.6% 54.8%
3.65 38.7% +2.8% +37.7%
MILLION +100 THOUSAND +1.0 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
ARAB EMIRATES
THE UNITED
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
THE UNITED ARAB EMIRATES
JUL
2022

84. 84
32.8% 37.8% 55.0% 44.6%
21.70 32.1% +1.6% +9.6%
MILLION +350 THOUSAND +1.9 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
KINGDOM
THE UNITED
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
THE UNITED KINGDOM
JUL
2022

85. 85
35.1% 38.1% 55.1% 44.9%
109.2 32.3% +1.1% +3.7%
MILLION +1.2 MILLION +3.9 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
OF AMERICA
THE UNITED STATES
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
THE UNITED STATES OF AMERICA
JUL
2022