1. DIGITAL2021
THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE
APRIL GLOBAL STATSHOT REPORT

3. PARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLE:
GWI
APP ANNIE
SEMRUSH
SIMILARWEB
KEPIOS
LOCOWISE
STATISTA
KENSHOO

4. !
Findings published in this report use the latest available data at the time of production. In order to provide the most accurate
and up-to-date information, we have changed the sources we use to inform some of the numbers, and we have also changed
the ways in which we calculate certain values. Consequently, various figures in this report will not be comparable with
similar figures that we published in previous Global Digital Reports. Wherever such changes affect data in this report, we
have included a  COMPARABILITY ADVISORY in the footnotes of each relevant slide, and in some cases we’ve also
added an alert beneath the chart’s headline. In particular, please note that we no longer include data sourced from
social media platforms in our internet user figures. As a result, the internet user numbers in this year’s reports may appear
lower than those in previous reports, but this does not necessarily imply an actual drop in internet users. We have recalculated
historical internet user figures in order to provide accurate growth figures in this year’s reports, but overall values will not
be comparable with data published in previous reports in this series. Please also note that social media user numbers
maynotrepresentuniqueindividuals,becausesomepeoplemaymanagemultiplesocialmediaaccounts,andbecause
some active social media accounts may represent ‘non-human’ entities such as animals, groups and organisations, locations,
and more. As a result, the figures we publish for social media users may exceed the figures we publish for internet users. This
may seem counter-intuitive, but the numbers in such instances are not incorrect. Separating social media user numbers from
internet user numbers in this way allows readers to make more informed choices, and enables them to use the data that has
the greatest relevance to their needs. Please see the complete list of data sources at the end of this report for further details.
IMPORTANT NOTES ON CHANGES TO DATA

5. CLICK HERE TO READ OUR DIGITAL 2021
GLOBAL OVERVIEW REPORT, WITH MORE THAN
200 PAGES OF ESSENTIAL CHARTS
AND INSIGHTS FROM AROUND THE WORLD
CLICK HERE TO READ OUR DIGITAL 2021
LOCAL COUNTRY HEADLINES REPORT,
WITH ESSENTIAL DIGITAL OVERVIEWS
FOR EVERY COUNTRY IN THE WORLD
DIGITAL2021
THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE
GLOBAL OVERVIEW REPORT
DIGITAL2021
ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD
LOCAL COUNTRY HEADLINES

6. GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NETHERLANDS ST. KITTS & NEVIS TAJIKISTAN
DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NEW CALEDONIA ST. LUCIA TANZANIA
ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW ZEALAND ST. MARTIN THAILAND
AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NICARAGUA ST. PIERRE & MIQUELON TIMOR-LESTE
ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NIGER ST. VINCENT & THE GRENADINES TOGO
ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGERIA SAMOA TOKELAU
ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIUE SAN MARINO TONGA
AMERICAN SAMOA CABO VERDE ERITREA ICELAND MADAGASCAR NORFOLK IS. SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA
ANDORRA CAMBODIA ESTONIA INDIA MALAWI NORTH MACEDONIA SAUDI ARABIA TRINIDAD & TOBAGO
ANGOLA CAMEROON ESWATINI INDONESIA MALAYSIA NORTHERN MARIANA IS. SENEGAL TUNISIA
ANGUILLA CANADA ETHIOPIA IRAN MALDIVES NORWAY SERBIA TURKEY
ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALI OMAN SEYCHELLES TURKMENISTAN
ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALTA PAKISTAN SIERRA LEONE TURKS & CAICOS IS.
ARMENIA CHAD FIJI ISLE OF MAN MARSHALL IS. PALAU SINGAPORE TUVALU
ARUBA CHILE FINLAND ISRAEL MARTINIQUE PALESTINE ST. MAARTEN UGANDA
AUSTRALIA CHINA FRANCE ITALY MAURITANIA PANAMA SLOVAKIA UKRAINE
AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITIUS PAPUA NEW GUINEA SLOVENIA U.A.E.
AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAYOTTE PARAGUAY SOLOMON IS. U.K.
BAHAMAS COLOMBIA GABON JERSEY MEXICO PERU SOMALIA U.S.A.
BAHRAIN COMOROS GAMBIA JORDAN MICRONESIA PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS.
BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MOLDOVA PITCAIRN IS. SOUTH SUDAN URUGUAY
BARBADOS REP. OF CONGO GERMANY KENYA MONACO POLAND SPAIN UZBEKISTAN
BELARUS COOK IS. GHANA KIRIBATI MONGOLIA PORTUGAL SRI LANKA VANUATU
BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONTENEGRO PUERTO RICO SUDAN VATICAN
BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTSERRAT QATAR SURINAME VENEZUELA
BENIN CROATIA GREENLAND KOSOVO MOROCCO RÉUNION SVALBARD & JAN MAYEN VIETNAM
BERMUDA CUBA GRENADA KUWAIT MOZAMBIQUE ROMANIA SWAZILAND WALLIS & FUTUNA
BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MYANMAR RUSSIAN FEDERATION SWEDEN WESTERN SAHARA
BOLIVIA CYPRUS GUAM LAOS NAMIBIA RWANDA SWITZERLAND YEMEN
BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAURU ST. BARTHÉLEMY SYRIA ZAMBIA
BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NEPAL ST. HELENA TAIWAN ZIMBABWE
CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS

7. GLOBAL OVERVIEW

8. 8
APR
2021
SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY
EARNINGS REPORTS; MEDIASCOPE. *ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE
TO DATA PUBLISHED IN PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
URBANISATION: vs. POPULATION: vs. POPULATION: vs. POPULATION:
TOTAL
POPULATION
UNIQUE MOBILE
PHONE USERS
INTERNET
USERS*
ACTIVE SOCIAL
MEDIA USERS*
7.85 5.27 4.72 4.33
BILLION BILLION BILLION BILLION
56.5% 67.1% 60.1% 55.1%
DIGITAL AROUND THE WORLD
ESSENTIAL HEADLINES FOR MOBILE, INTERNET, AND SOCIAL MEDIA USE
INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

9. 9
APR
2021
SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY
EARNINGS REPORTS; MEDIASCOPE. *ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE
TO DATA PUBLISHED IN PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
APR 2021 vs. APR 2020 APR 2021 vs. APR 2020 APR 2021 vs. APR 2020 APR 2021 vs. APR 2020
TOTAL
POPULATION
UNIQUE MOBILE
PHONE USERS
INTERNET
USERS*
ACTIVE SOCIAL
MEDIA USERS*
+1.0% +1.9% +7.6% +13.7%
+80 MILLION +97 MILLION +332 MILLION +521 MILLION
GLOBAL DIGITAL GROWTH
THE YEAR-ON-YEAR CHANGE IN DIGITAL ADOPTION
INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

10. 10
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
*NOTES: CONSUMPTION OF DIFFERENT MEDIA MAY OCCUR CONCURRENTLY. “QOQ” REPRESENTS QUARTER-ON-QUARTER CHANGE. TELEVISION INCLUDES BROADCAST (LINEAR) TV AND
CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. PRESS INCLUDES ONLINE AND PHYSICAL PRINT MEDIA. BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO.
TIME SPENT LISTENING TO
MUSIC STREAMING SERVICES
TIME SPENT LISTENING
TO BROADCAST RADIO
TIME SPENT LISTENING
TO PODCASTS
TIME SPENT PLAYING VIDEO
GAMES ON A GAMES CONSOLE
TIME SPENT USING THE
INTERNET (ALL DEVICES)
TIME SPENT WATCHING TELEVISION
(BROADCAST AND STREAMING)
TIME SPENT USING
SOCIAL MEDIA
TIME SPENT READING PRESS MEDIA
(ONLINE AND PHYSICAL PRINT)
1H 33M 0H 58M 0H 52M 1H 10M
QOQ: +2.2% QOQ: -3.3% QOQ: -3.7% QOQ: -2.8%
6H 56M 3H 17M 2H 22M 1H 56M
QOQ: +0.5% QOQ: -3.4% QOQ: -2.1% QOQ: -4.9%
DAILY TIME SPENT WITH MEDIA
THE AVERAGE AMOUNT OF TIME* EACH DAY THAT INTERNET USERS AGED 16 TO 64 SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICES

11. USE OF THE INTERNET

12. 12
APR
2021
SOURCES: KEPIOS (APR 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE UNITED
NATIONS. DATA FOR TIME SPENT AND MOBILE INTERNET SHARE FROM GWI (Q4 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.  COMPARABILITY ADVISORY: SOURCE AND BASE
CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS.
TOTAL NUMBER
OF GLOBAL
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF TOTAL
GLOBAL POPULATION
ANNUAL CHANGE
IN THE NUMBER OF
GLOBAL INTERNET USERS
AVERAGE DAILY TIME SPENT
USING THE INTERNET BY
EACH INTERNET USER
PERCENTAGE OF USERS
ACCESSING THE INTERNET
VIA MOBILE DEVICES
4.72 60.1% +7.6% 6H 56M 92.8%
BILLION +332 MILLION
A SNAPSHOT OF INTERNET USE AROUND THE WORLD
OVERVIEW OF GLOBAL INTERNET USE
! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

13. 13
APR
2021
SOURCES: ITU; CIA WORLD FACTBOOK; INTERNETWORLDSTATS; INTERNETLIVESTATS (ALL ACCESSED APR 2021). *NOTE: ITU AND CIA USER NUMBERS BASED ON THE PUBLISHED PENETRATION
FIGURE COMPARED TO LATEST POPULATION DATA FROM THE UNITED NATIONS.  COMPARABILITY ADVISORY: THE FIGURE THAT WE REPORT FOR INTERNET USERS REFERENCES DATA FROM
VARIOUS DIFFERENT SOURCES, INCLUDING SOME SOURCES NOT FEATURED ON THIS SLIDE. AS A RESULT, OUR OVERALL FIGURE MAY NOT MATCH ANY OF THE TOTALS REPORTED ON THIS SLIDE.
GLOBAL INTERNET USERS:
ITU DATA*
GLOBAL INTERNET USERS:
CIA WORLD FACTBOOK DATA
GLOBAL INTERNET USERS:
INTERNETWORLDSTATS DATA
GLOBAL INTERNET USERS:
INTERNETLIVESTATS DATA
vs. POPULATION: vs. POPULATION: vs. POPULATION: vs. POPULATION:
4.04 4.23 5.05 4.88
BILLION BILLION BILLION BILLION
51.4% 53.9% 64.3% 62.2%
GLOBAL INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES, OFFERED FOR REFERENCE AND PERSPECTIVE
DIFFERENT PERSPECTIVES: GLOBAL INTERNET USERS

14. OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
14
APR
2021
SOURCES: KEPIOS (APR 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N.
ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS
REPORTS. NOTES: PERCENTAGES REPRESENT SHARE OF TOTAL POPULATION. REGIONS BASED ON THE U.N. GEOSCHEME.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
71.0%
69.0%
70.6%
42.2%
57.1%
73.7%
62.1%
24.4%
26.2%
40.9%
55.7%
82.3%
85.7%
93.3%
97.0%
72.0%
61.7%
66.9%
90.4%
INTERNET ADOPTION IN EACH REGION, SHOWN AS A PERCENTAGE OF TOTAL POPULATION
INTERNET ADOPTION AROUND THE WORLD
! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

15. 15
APR
2021
SOURCES: KEPIOS (APR 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N.
NOTE: VALUES HAVE BEEN CAPPED AT 99%.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL
MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS.
99.0%
99.0%
98.0%
97.0%
97.0%
97.0%
95.7%
95.0%
95.0%
94.0%
94.0%
93.0%
93.0%
92.0%
92.0%
92.0%
91.0%
90.0%
90.0%
90.0%
89.0%
89.0%
88.0%
85.0%
85.0%
85.0%
84.2%
84.2%
83.7%
80.7%
80.0%
78.0%
75.0%
74.4%
73.7%
71.0%
70.0%
70.0%
69.5%
68.5%
68.0%
67.0%
64.0%
60.1%
60.0%
57.3%
50.0%
50.0%
45.0%
40.0%
28.8%
27.5%
23.2%
20.6%
DENMARK
U.A.E.
U.K.
SOUTH
KOREA
SWEDEN
SWITZERLAND
SAUDI
ARABIA
GERMANY
NETHERLANDS
CANADA
NEW
ZEALAND
JAPAN
SPAIN
BELGIUM
HONG
KONG
IRELAND
FRANCE
SINGAPORE
TAIWAN
U.S.A.
AUSTRALIA
AUSTRIA
ISRAEL
POLAND
ROMANIA
RUSSIA
PORTUGAL
MALAYSIA
ITALY
GREECE
ARGENTINA
TURKEY
BRAZIL
MOROCCO
INDONESIA
MEXICO
IRAN
VIETNAM
THAILAND
CHINA
COLOMBIA
PHILIPPINES
SOUTH
AFRICA
WORLDWIDE
PERU
EGYPT
GHANA
NIGERIA
INDIA
KENYA
BANGLADESH
PAKISTAN
D.R.
CONGO
ETHIOPIA
PERCENTAGE OF THE POPULATION THAT USES THE INTERNET
INTERNET ADOPTION
! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

16. OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
16
APR
2021
SOURCES: KEPIOS (APR 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N.
ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS
REPORTS. NOTES: PERCENTAGES REPRESENT SHARE OF GLOBAL INTERNET USERS. REGIONS BASED ON THE U.N. GEOSCHEME.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
0.6%
9.8%
25.1%
17.5%
0.9%
4.4%
0.9%
2.3%
1.0%
3.6%
2.9%
5.1%
2.8%
3.9%
2.2%
6.6%
0.6%
2.6%
7.1%
THE NUMBER OF INTERNET USERS IN EACH REGION AS A PERCENTAGE OF THE TOTAL NUMBER OF GLOBAL INTERNET USERS
SHARE OF GLOBAL INTERNET USERS BY REGION
! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

17. OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
17
APR
2021
SOURCES: KEPIOS (APR 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N.
ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS
REPORTS. NOTES: REGIONS BASED ON THE U.N. GEOSCHEME.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
12
207
493
1,126
32
73
26
340
134
239
110
52
20
13
3
120
17
60
35
THE NUMBER OF PEOPLE (IN MILLIONS) IN EACH REGION WHO ARE NOT CONNECTED TO THE INTERNET
THE ‘NEXT 3 BILLION’: UNCONNECTED POPULATIONS
! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

18. 18
APR
2021
SOURCES: KEPIOS (APR 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE UNITED
NATIONS. DATA FOR TIME SPENT AND MOBILE INTERNET SHARE FROM GWI (Q4 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.  COMPARABILITY ADVISORY: SOURCE AND BASE
CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS.
TOTAL NUMBER OF
MOBILE INTERNET USERS
(CELLULAR AND / OR WIFI)
MOBILE INTERNET USERS
AS A PERCENTAGE OF
TOTAL INTERNET USERS
SMARTPHONE INTERNET
USERS AS A PERCENTAGE
OF TOTAL INTERNET USERS
FEATURE PHONE INTERNET
USERS AS A PERCENTAGE
OF TOTAL INTERNET USERS
AVERAGE DAILY TIME SPENT
USING THE INTERNET
ON MOBILE DEVICES
4.38 92.8% 91.5% 4.8% 3H 36M
BILLION
INTERNET USERS WHO ACCESS THE INTERNET VIA MOBILE PHONES
MOBILE INTERNET USE
! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS

19. 19
APR
2021
SOURCE: OOKLA (APR 2021). FIGURES REPRESENT AVERAGE DOWNLOAD AND UPLOAD SPEEDS (IN MEGABITS PER SECOND) AND CONNECTION LATENCY (IN MILLISECONDS) IN MARCH 2021,
WITH COMPARISONS TO THE EQUIVALENT VALUES IN MARCH 2020. *NOTE: A NEGATIVE VALUE FOR YEAR-ON-YEAR CHANGE IN LATENCY REPRESENTS AN IMPROVEMENT, BECAUSE LOWER
LATENCY RESULTS IN FASTER CONTENT DELIVERY.
AVERAGE SPEED OF
MOBILE INTERNET
CONNECTIONS
YEAR-ON-YEAR CHANGE IN
AVERAGE SPEED OF MOBILE
INTERNET CONNECTIONS
AVERAGE SPEED OF
FIXED INTERNET
CONNECTIONS
YEAR-ON-YEAR CHANGE IN
AVERAGE SPEED OF FIXED
INTERNET CONNECTIONS
DOWNLOAD (MBPS): DOWNLOAD: DOWNLOAD (MBPS): DOWNLOAD:
UPLOAD (MBPS): UPLOAD: UPLOAD (MBPS): UPLOAD:
LATENCY (MS): LATENCY*: LATENCY (MS): LATENCY*:
48.40 +58.8% 98.67 +32.2%
12.60 +17.4% 53.22 +32.5%
37 -11.9% 20 -16.7%
AVERAGE DOWNLOAD AND UPLOAD SPEEDS AND LATENCY FOR MOBILE AND FIXED INTERNET CONNECTIONS, WITH YEAR-ON-YEAR COMPARISONS
INTERNET CONNECTION SPEEDS: OVERVIEW

20. 20
APR
2021
SOURCE: OOKLA (APR 2021). *NOTES: FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS IN MARCH 2021, AND COMPARISONS TO AVERAGE
DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS IN MARCH 2020. DATA ARE NOT AVAILABLE FOR ALL COUNTRIES AND TERRITORIES, AND RANKINGS ONLY INCLUDE THOSE
COUNTRIES AND TERRITORIES FOR WHICH DATA ARE AVAILABLE IN APRIL 2021.
FASTEST MOBILE INTERNET CONNECTION SPEEDS SLOWEST MOBILE INTERNET CONNECTION SPEEDS
# COUNTRY / TERRITORY MBPS ▲ Y-O-Y # COUNTRY / TERRITORY MBPS ▲ Y-O-Y
140 TURKMENISTAN 4.18 [N/A]
139 AFGHANISTAN 6.34 +5.5%
138 VENEZUELA 6.87 +9.0%
137 PALESTINE 7.34 +3.8%
136 BANGLADESH 10.40 +5.4%
135 GHANA 11.23 -21.7%
134 SUDAN 11.33 +63.5%
133 SOMALIA 11.86 -9.7%
132 TANZANIA 12.14 +20.2%
131 INDIA 12.15 +19.7%
01 UNITED ARAB EMIRATES 178.52 +113.7%
02 SOUTH KOREA 170.52 +109.5%
03 QATAR 167.40 +113.6%
04 CHINA 150.40 +105.0%
05 SAUDI ARABIA 133.73 +147.1%
06 NORWAY 118.20 +70.5%
07 AUSTRALIA 109.33 +70.9%
08 NETHERLANDS 103.37 +43.4%
09 BULGARIA 96.27 +47.3%
10 SWITZERLAND 95.27 +84.9%
COUNTRIES AND TERRITORIES* WITH THE FASTEST AND SLOWEST MOBILE INTERNET CONNECTION SPEEDS
MOBILE INTERNET CONNECTION SPEED RANKINGS

21. 21
APR
2021
SOURCE: OOKLA (APR 2021). NOTE: FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS IN MARCH 2021.
178.52
170.52
150.40
133.73
109.33
103.37
95.27
93.87
83.44
82.76
78.50
77.19
76.15
68.29
66.93
64.78
64.04
63.50
60.99
57.89
55.60
52.35
49.69
48.40
47.11
46.40
45.59
45.16
42.85
42.49
42.37
39.08
36.36
35.98
34.82
31.43
29.45
27.98
25.44
25.43
24.14
23.26
22.09
20.99
20.49
18.25
17.74
16.49
12.15
11.23
10.40
U.A.E.
SOUTH
KOREA
CHINA
SAUDI
ARABIA
AUSTRALIA
NETHERLANDS
SWITZERLAND
CANADA
SWEDEN
DENMARK
NEW
ZEALAND
TAIWAN
U.S.A.
HONG
KONG
SINGAPORE
FRANCE
GERMANY
BELGIUM
GREECE
AUSTRIA
U.K.
ROMANIA
SPAIN
WORLDWIDE
THAILAND
PORTUGAL
POLAND
JAPAN
ITALY
SOUTH
AFRICA
IRELAND
TURKEY
MOROCCO
ISRAEL
VIETNAM
MEXICO
BRAZIL
ARGENTINA
MALAYSIA
PHILIPPINES
RUSSIA
KENYA
PERU
EGYPT
NIGERIA
PAKISTAN
INDONESIA
COLOMBIA
INDIA
GHANA
BANGLADESH
AVERAGE MOBILE INTERNET CONNECTION SPEED, IN MBPS
MOBILE INTERNET CONNECTION SPEEDS

22. 22
APR
2021
SOURCE: OOKLA (APR 2021). *NOTES: FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS IN MARCH 2021, AND COMPARISONS TO AVERAGE
DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS IN MARCH 2020. DATA ARE NOT AVAILABLE FOR ALL COUNTRIES AND TERRITORIES, AND RANKINGS ONLY INCLUDE THOSE
COUNTRIES AND TERRITORIES FOR WHICH DATA ARE AVAILABLE IN APRIL 2021.
FASTEST FIXED INTERNET CONNECTION SPEEDS SLOWEST FIXED INTERNET CONNECTION SPEEDS
# COUNTRY / TERRITORY MBPS ▲ Y-O-Y # COUNTRY / TERRITORY MBPS ▲ Y-O-Y
177 TURKMENISTAN 3.51 +85.7%
176 CUBA 3.91 -20.7%
175 YEMEN 5.66 +41.1%
174 ALGERIA 5.78 +59.2%
173 GUINEA 7.10 -36.1%
172 NIGER 7.57 [N/A]
171 MAURITANIA 7.87 +42.1%
170 DEM. REP. OF THE CONGO 8.66 +54.6%
169 SUDAN 8.74 +61.6%
168 SYRIA 9.34 +58.0%
01 SINGAPORE 234.40 +18.8%
02 THAILAND 230.59 +53.8%
03 HONG KONG 224.73 +33.0%
04 ROMANIA 210.82 +39.1%
05 MONACO 205.44 +48.3%
06 DENMARK 202.16 +50.7%
07 FRANCE 193.46 +41.8%
08 LIECHTENSTEIN 192.39 +50.4%
09 HUNGARY 186.88 +47.3%
10 SWITZERLAND 186.56 +25.8%
COUNTRIES AND TERRITORIES* WITH THE FASTEST AND SLOWEST FIXED INTERNET CONNECTION SPEEDS
FIXED INTERNET CONNECTION SPEED RANKINGS

23. 23
APR
2021
SOURCE: OOKLA (APR 2021). NOTE: FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS IN MARCH 2021.
234.40
230.59
224.73
210.82
202.16
193.46
186.56
185.01
183.98
182.69
168.00
164.42
161.95
156.10
152.17
148.14
140.28
137.22
136.20
129.85
127.90
115.83
105.06
104.07
101.38
98.67
98.46
87.32
85.19
84.65
83.61
83.45
74.79
61.24
56.10
51.34
50.76
49.64
47.89
46.77
46.25
43.20
36.68
34.83
34.11
34.07
25.05
24.98
21.19
14.91
11.43
SINGAPORE
THAILAND
HONG
KONG
ROMANIA
DENMARK
FRANCE
SWITZERLAND
SOUTH
KOREA
SPAIN
U.S.A.
CHINA
SWEDEN
CANADA
TAIWAN
NEW
ZEALAND
JAPAN
PORTUGAL
NETHERLANDS
ISRAEL
U.A.E.
POLAND
GERMANY
IRELAND
BELGIUM
AUSTRIA
WORLDWIDE
MALAYSIA
U.K.
SAUDI
ARABIA
BRAZIL
RUSSIA
ITALY
AUSTRALIA
VIETNAM
INDIA
PERU
COLOMBIA
ARGENTINA
GHANA
MEXICO
PHILIPPINES
SOUTH
AFRICA
EGYPT
GREECE
TURKEY
BANGLADESH
MOROCCO
INDONESIA
KENYA
NIGERIA
PAKISTAN
AVERAGE FIXED INTERNET CONNECTION SPEED, IN MBPS
FIXED INTERNET CONNECTION SPEEDS

24. 24
APR
2021
SOURCE: STATCOUNTER (ACCESSED APR 2021). FIGURES REPRESENT EACH DEVICE’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. NOTES: FIGURES FOR DEVICE SHARE ARE FOR
MARCH 2021; ANNUAL CHANGE FIGURES COMPARE MONTHLY SHARE VALUES FOR MARCH 2021 TO MARCH 2020. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN
INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE IN SHARE VALUES.
MAR 2021 vs. MAR 2020: MAR 2021 vs. MAR 2020: MAR 2021 vs. MAR 2020: MAR 2021 vs. MAR 2020:
MOBILE
PHONES
LAPTOPS &
DESKTOPS
TABLET
COMPUTERS
OTHER
DEVICES
54.18% 42.90% 2.84% 0.08%
+4.3% -5.2% +7.2% -33.3%
+221 BPS -236 BPS +19 BPS -4 BPS
EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB TRAFFIC BY DEVICE
THE FIGURES ON THIS CHART ARE BASED ON TRAFFIC TO WEB BROWSERS ONLY, AND DO NOT INCLUDE DATA FOR OTHER CONNECTED ACTIVITIES (E.G. USE OF NATIVE MOBILE APPS)
!

25. 25
APR
2021
SOURCE: STATCOUNTER (ACCESSED APR 2021). *NOTES: VALUES FOR MICROSOFT EDGE INCLUDE EDGE LEGACY. BROWSER SHARE VALUES ARE FOR MARCH 2021; CHANGE FIGURES COMPARE
EACH BROWSER’S SHARE IN MARCH 2021 TO ITS SHARE IN MARCH 2020. PERCENTAGE CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD
EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE IN SHARE VALUES.
MICROSOFT EDGE* OPERA INTERNET EXPLORER OTHER
CHROME SAFARI FIREFOX SAMSUNG INTERNET
3.7% 2.1% 0.7% 3.2%
YOY: +53.3% (+130 BPS) YOY: +30.7% (+50 BPS) YOY: -57.3% (-98 BPS) YOY: -27.0% (-117 BPS)
64.2% 19.0% 3.7% 3.3%
YOY: +0.8% (+50 BPS) YOY: +3.7% (+68 BPS) YOY: -16.7% (-74 BPS) YOY: -2.7% (-9 BPS)
BASED ON WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE
SHARE OF GLOBAL WEB TRAFFIC BY BROWSER

26. 26
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
63.3%
56.6%
55.6%
52.5%
52.1%
47.6%
46.4%
46.4%
44.5%
42.8%
38.7%
36.2%
35.5%
32.4%
31.3%
30.8%
FINDING INFORMATION
STAYING IN TOUCH WITH FRIENDS AND FAMILY
KEEPING UP TO DATE WITH NEWS AND EVENTS
WATCHING VIDEOS, TV SHOWS, AND MOVIES
RESEARCHING HOW TO DO THINGS
FINDING NEW IDEAS OR INSPIRATION
ACCESSING AND LISTENING TO MUSIC
RESEARCHING PRODUCTS AND BRANDS
FILLING UP SPARE TIME AND GENERAL BROWSING
EDUCATION AND STUDY-RELATED PURPOSES
RESEARCHING PLACES, VACATIONS, AND TRAVEL
RESEARCHING HEALTH AND HEALTHCARE PRODUCTS
MANAGING FINANCES
GAMING
BUSINESS-RELATED RESEARCH
MEETING NEW PEOPLE
PRIMARY REASONS WHY GLOBAL INTERNET USERS AGED 16 TO 64 USE THE INTERNET
REASONS FOR USING THE INTERNET

27. 27
APR
2021
SOURCE: SEMRUSH (APR 2021). FIGURES REPRESENT TRAFFIC FOR MARCH 2021. NOTES: ‘UNIQUE VISITS’ REPRESENTS THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT
MAY NOT REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT
CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN SITES.
# WEBSITE
TOTAL
VISITS
UNIQUE
VISITS
TIME PER
VISIT
PAGES
PER VISIT
# WEBSITE
TOTAL
VISITS
UNIQUE
VISITS
TIME PER
VISIT
PAGES
PER VISIT
11 YAHOO.COM 3.5B 0.5B 16M 07S 3.9
12 YANDEX.RU 3.4B 0.2B 22M 31S 7.5
13 XNXX.COM 2.3B 0.4B 17M 28S 9.7
14 LIVE.COM 2.3B 0.4B 7M 08S 4.1
15 REDDIT.COM 2.2B 0.4B 19M 17S 4.0
16 NAVER.COM 1.9B 0.1B 1M 52S 9.8
17 VK.COM 1.8B 0.2B 0M 46S 11.4
18 FANDOM.COM 1.6B 0.4B 11M 01S 3.2
19 WHATSAPP.COM 1.6B 0.3B 22M 05S 1.6
20 RAKUTEN.CO.JP 1.5B 0.2B 7M 58S 5.8
01 GOOGLE.COM 75.1B 3.4B 23M 11S 7.0
02 YOUTUBE.COM 21.9B 2.2B 9M 03S 4.2
03 FACEBOOK.COM 16.4B 2.0B 22M 42S 6.0
04 WIKIPEDIA.ORG 14.3B 2.6B 8M 53S 2.1
05 YAHOO.CO.JP 5.4B 0.2B 16M 25S 6.8
06 INSTAGRAM.COM 4.1B 0.9B 17M 27S 4.4
07 AMAZON.COM 4.1B 0.8B 12M 44S 6.6
08 PORNHUB.COM 3.8B 0.6B 14M 14S 8.5
09 XVIDEOS.COM 3.7B 0.6B 17M 28S 9.4
10 TWITTER.COM 3.6B 0.8B 15M 10S 4.5
RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO SEMRUSH, BASED ON TOTAL WEBSITE TRAFFIC
WORLD’S MOST VISITED WEBSITES (SEMRUSH)

28. 28
APR
2021
SOURCE: SIMILARWEB (APR 2021). FIGURES REPRESENT TRAFFIC FOR MARCH 2021. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE
CAUTION WHEN VISITING UNKNOWN SITES.
# WEBSITE
TOTAL
VISITS
UNIQUE
VISITS
TIME PER
VISIT
PAGES
PER VISIT
# WEBSITE
TOTAL
VISITS
UNIQUE
VISITS
TIME PER
VISIT
PAGES
PER VISIT
11 WHATSAPP.COM 2.9B 0.4B 3M 12S 1.5
12 ZOOM.US 2.8B 0.5B 3M 35S 3
13 XNXX.COM 2.6B 0.3B 8M 23S 11.2
14 AMAZON.COM 2.6B 0.5B 6M 59S 8.5
15 LIVE.COM 2.5B 0.3B 7M 43S 8.3
16 PORNHUB.COM 2.3B 0.3B 7M 58S 7
17 NETFLIX.COM 2.3B 0.2B 9M 49S 4.2
18 YAHOO.CO.JP 2.3B 0.1B 9M 24S 7
19 OFFICE.COM 1.7B 0.2B 9M 38S 7.5
20 REDDIT.COM 1.7B 0.2B 9M 24S 6.4
01 GOOGLE.COM 92.1B 3.0B 11M 58S 8.9
02 YOUTUBE.COM 33.7B 1.8B 21M 53S 11.4
03 FACEBOOK.COM 22.6B 1.8B 10M 13S 8.5
04 TWITTER.COM 6.4B 0.9B 10M 48S 11.7
05 INSTAGRAM.COM 6.1B 1.0B 7M 34S 11
06 WIKIPEDIA.ORG 5.9B 1.2B 3M 55S 3
07 BAIDU.COM 5.8B 0.3B 6M 26S 8.3
08 YAHOO.COM 3.8B 0.5B 7M 46S 5.8
09 XVIDEOS.COM 3.4B 0.4B 9M 49S 9
10 YANDEX.RU 3.4B 0.2B 11M 57S 9.5
RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO SIMILARWEB, BASED ON TOTAL WEBSITE TRAFFIC
WORLD’S MOST VISITED WEBSITES (SIMILARWEB)

29. 29
APR
2021
SOURCE: ALEXA (APR 2021). *NOTES: ‘ALEXA’ IS THE NAME OF AMAZON’S INSIGHTS ARM, AND DATA SHOWN HERE ARE NOT RESTRICTED TO ACTIVITIES ON ‘ALEXA’ VOICE PLATFORMS.
‘TIME / DAY’ FIGURES REPRESENT ALEXA’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT GLOBAL VISITORS SPEND ON EACH SITE, MEASURED IN MINUTES AND SECONDS.
ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.
# WEBSITE TIME / DAY PAGES / DAY # WEBSITE TIME / DAY PAGES / DAY
11 AMAZON.COM 10M 28S 9.7
12 YAHOO.COM 5M 29S 5.0
13 WIKIPEDIA.ORG 3M 45S 3.0
14 WEIBO.COM 2M 59S 3.4
15 SINA.COM.CN 2M 49S 3.3
16 ZOOM.US 7M 22S 3.7
17 XINHUANET.COM 3M 02S 5.9
18 LIVE.COM 5M 34S 5.6
19 REDDIT.COM 5M 55S 4.6
20 NETFLIX.COM 4M 32S 3.2
01 GOOGLE.COM 16M 52S 18.1
02 YOUTUBE.COM 18M 26S 10.2
03 TMALL.COM 7M 00S 3.9
04 BAIDU.COM 5M 29S 5.1
05 QQ.COM 3M 38S 3.9
06 SOHU.COM 3M 37S 4.5
07 FACEBOOK.COM 18M 30S 9.0
08 TAOBAO.COM 4M 38S 3.5
09 360.CN 3M 15S 4.2
10 JD.COM 3M 28S 4.3
RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO ALEXA*, BASED ON TOTAL WEBSITE TRAFFIC
WORLD’S MOST VISITED WEBSITES (ALEXA)

30. 30
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
*NOTES: THE QUESTIONS INFORMING THESE DATA POINTS APPEAR IN DIFFERENT PARTS OF GWI’S SURVEY, SO VALUES MAY NOT BE DIRECTLY COMPARABLE.
USED A CONVENTIONAL
SEARCH ENGINE (E.G. GOOGLE)
IN THE PAST MONTH
USED VOICE SEARCH
OR VOICE COMMANDS
IN THE PAST MONTH
USE SOCIAL NETWORKS AS A MAIN
SOURCE WHEN LOOKING FOR
INFORMATION ABOUT BRANDS
USED IMAGE RECOGNITION TOOLS
(E.G. PINTEREST LENS) ON A MOBILE
DEVICE IN THE PAST MONTH
98.0% 46.7% 44.7% 33.8%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH KIND OF SEARCH TOOL OR VISIT EACH KIND OF PLATFORM* FOR ONLINE SEARCHES
ONLINE SEARCH BEHAVIOURS

31. 31
APR
2021
SOURCE: STATCOUNTER (ACCESSED APR 2021). VALUES REPRESENT SHARE OF SEARCH ENGINE TRAFFIC IN MARCH 2021.
BAIDU DUCKDUCKGO SOGOU OTHER
GOOGLE BING YAHOO! YANDEX
1.3% 0.6% 0.3% 0.5%
YOY: -9.0% (-13 BPS) YOY: +43.9% (+18 BPS) YOY: -10.3% (-3 BPS) YOY: -30.8% (-20 BPS)
92.4% 2.5% 1.5% 1.0%
YOY: +0.5% (+42 BPS) YOY: -3.9% (-10 BPS) YOY: -10.8% (-18 BPS) YOY: +5.2% (+5 BPS)
PERCENTAGE OF GLOBAL WEB SEARCH TRAFFIC GOING TO EACH SEARCH ENGINE’S WEBSITE
SEARCH ENGINE MARKET SHARE

32. 32
APR
2021
SOURCE: GOOGLE TRENDS (ACCESSED APR 2021); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE “INDEX” COLUMN SHOWS RELATIVE VOLUMES FOR
EACH QUERY vs. SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). *ADVISORY: GOOGLE TRENDS
DATA IS BASED ON A DYNAMIC SAMPLE OF SEARCH ACTIVITY, AND RANK ORDERS AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED.
# SEARCH QUERY INDEX vs. TOP QUERY
# SEARCH QUERY INDEX vs. TOP QUERY
11 INSTAGRAM 31
12 GMAIL 24
13 TIEMPO 24
14 WHATSAPP WEB 23
15 TWITTER 21
16 ПОГОДА 19
17 TRADUCTOR 19
18 HOTMAIL 19
19 CLIMA 19
20 YAHOO 18
01 GOOGLE 100
02 YOUTUBE 85
03 FACEBOOK 82
04 YOU 71
05 WEATHER 60
06 NEWS 47
07 AMAZON 47
08 TRANSLATE 40
09 WHATSAPP 38
10 VIDEOS 32
BASED ON WORLDWIDE GOOGLE SEARCHES* BETWEEN 01 JANUARY AND 31 MARCH 2021
TOP GOOGLE SEARCH QUERIES IN Q1 2021

33. 33
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
59.7%
57.6%
53.4%
53.0%
50.4%
47.1%
46.9%
46.7%
45.9%
45.6%
45.3%
44.3%
42.3%
42.3%
42.2%
39.9%
39.3%
38.6%
35.9%
35.8%
35.3%
34.9%
33.9%
33.2%
32.2%
32.2%
31.6%
27.9%
26.7%
25.6%
25.4%
24.3%
23.9%
23.3%
22.6%
22.5%
22.1%
21.8%
21.1%
21.0%
20.2%
18.1%
17.6%
17.2%
INDIA
CHINA
INDONESIA
THAILAND
MEXICO
SAUDI
ARABIA
TURKEY
WORLDWIDE
TAIWAN
U.A.E.
VIETNAM
COLOMBIA
BRAZIL
U.S.A.
PHILIPPINES
HONG
KONG
MALAYSIA
ITALY
SOUTH
AFRICA
SPAIN
AUSTRALIA
EGYPT
CANADA
U.K.
ARGENTINA
SINGAPORE
IRELAND
NEW
ZEALAND
FRANCE
RUSSIA
ROMANIA
GERMANY
SWEDEN
PORTUGAL
DENMARK
ISRAEL
SWITZERLAND
SOUTH
KOREA
POLAND
AUSTRIA
NETHERLANDS
BELGIUM
JAPAN
GREECE
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE INTERFACES EACH MONTH (ANY DEVICE)
USE OF VOICE SEARCH AND VOICE COMMANDS

34. 34
APR
2021
51.0% 51.2%
42.7%
35.5%
26.4%
55.9%
53.2%
47.6%
37.4%
29.7%
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
PERCENTAGE OF GLOBAL INTERNET USERS WHO USE VOICE SEARCH OR VOICE COMMANDS EACH MONTH (ANY DEVICE)
USE OF VOICE INTERFACES BY AGE AND GENDER

35. 35
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
NOTE: ONLY INCLUDES USE OF IMAGE RECOGNITION TOOLS ON MOBILE DEVICES.
59.7%
59.2%
58.2%
54.6%
47.1%
46.9%
46.4%
44.1%
42.5%
40.6%
39.2%
38.5%
38.2%
37.3%
36.3%
36.3%
35.7%
35.4%
34.3%
34.2%
33.8%
32.5%
32.2%
32.0%
27.6%
27.3%
27.2%
27.0%
24.8%
23.9%
22.9%
22.6%
22.0%
21.0%
21.0%
20.6%
20.2%
19.8%
19.5%
17.9%
17.3%
13.0%
12.2%
11.2%
10.0%
9.5%
9.2%
8.5%
MEXICO
BRAZIL
COLOMBIA
ARGENTINA
PORTUGAL
THAILAND
INDONESIA
VIETNAM
PHILIPPINES
NIGERIA
TAIWAN
INDIA
ISRAEL
KENYA
GREECE
SPAIN
ITALY
MALAYSIA
ROMANIA
SOUTH
AFRICA
WORLDWIDE
TURKEY
CHINA
SAUDI
ARABIA
EGYPT
U.A.E.
GHANA
POLAND
IRELAND
HONG
KONG
U.S.A.
RUSSIA
CANADA
NEW
ZEALAND
SINGAPORE
DENMARK
AUSTRALIA
SOUTH
KOREA
U.K.
MOROCCO
SWEDEN
SWITZERLAND
NETHERLANDS
AUSTRIA
JAPAN
BELGIUM
GERMANY
FRANCE
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH
USE OF IMAGE RECOGNITION TOOLS ON MOBILE

36. 36
APR
2021
40.3%
36.9%
34.8%
29.7%
23.6%
36.3%
33.9% 33.4%
28.1%
21.5%
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF