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8 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALW...
9 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALW...
10 In the wake of increased mental health awareness, people are taking a more measured approach to their digital consumpti...
11 From the arrival of 5G to the loud demands of voice, it’s easy to get lost in the ever-shifting landscape of digital. T...
2020 REGIONAL OVERVIEWS
13 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBAL...
14 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBAL...
15 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBAL...
16 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBAL...
17 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBAL...
18 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBAL...
19 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBAL...
20 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBAL...
21 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBAL...
22 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBAL...
GLOBAL POPULATION OVERVIEW
24 JAN 2020 SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; WORLD BANK; IMF; UNESCO; UNICEF; CIA WORLD FACTBOOK; PEW RESEARCH...
OCEANIA SOUTHEASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRIC...
26 JAN 2020 7,338 7,422 7,506 7,589 7,672 7,754 SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED BY THE UNITED NATIONS (LATEST DAT...
27 JAN 2020 SOURCES: UNITED NATIONS (LATEST DATA AVAILABLE IN JANUARY 2020). 678 663 639 610 597 597 602 539 492 478 442 3...
28 JAN 2020 SOURCE: UNITED NATIONS (LATEST AVAILABLE DATA IN JANUARY 2020). 48.4 47.3 46.2 45.7 44.9 44.8 43.7 43.5 43.3 4...
OCEANIA SOUTHEASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRIC...
30 JAN 2020 SOURCES: WORLD BANK; IMF (BOTH ACCESSED JANUARY 2020). *NOTE: ‘INTERNATIONAL DOLLARS’ ARE NOTIONAL MEASURES TH...
31 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 T...
THE INTERNET IN 2020
33 JAN 2020 SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TO...
OCEANIA SOUTHEASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRIC...
OCEANIA SOUTHEASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRIC...
36 JAN 2020 2,831 3,153 3,570 3,753 4,241 4,538 SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PL...
37 JAN 2020 SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TO...
38 JAN 2020 SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TO...
39 JAN 2020 SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TO...
40 JAN 2020 SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TO...
OCEANIA SOUTHEASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRIC...
42 JAN 2020 SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TO...
43 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 T...
44 JAN 2020 6H 22M 6H 18M 6H 28M 6H 44M 6H 46M 6H 43M SOURCE: GLOBALWEBINDEX (VARIOUS DATA PERIODS, AS DETAILED BELOW EACH...
45 JAN 2020 SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TO...
46 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 T...
47 JAN 2020 33.0% 37.6% 39.2% 45.8% 49.5% 50.1% SOURCE: GLOBALWEBINDEX (VARIOUS DATA PERIODS, AS DETAILED BELOW EACH OF TH...
48 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 T...
49 JAN 2020 SOURCE: OOKLA (JANUARY 2020). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS IN DECEMBER 2019, WITH COMPARISONS TO ...
50 JAN 2020 SOURCE: OOKLA (JANUARY 2020). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR MOBILE CONNECTIONS IN DECEMBER 201...
51 JAN 2020 SOURCE: OOKLA (JANUARY 2020). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR MOBILE CONNECTIONS IN DECEMBER 201...
52 JAN 2020 SOURCE: OOKLA (JANUARY 2020). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR FIXED CONNECTIONS IN DECEMBER 2019...
53 JAN 2020 SOURCE: OOKLA (JANUARY 2020). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR FIXED CONNECTIONS IN DECEMBER 2019...
54 JAN 2020 SOURCE: STATCOUNTER (ACCESSED JANUARY 2020). FIGURES REPRESENT EACH DEVICE’S SHARE OF WEB PAGES SERVED TO WEB ...
55 JAN 2020 31.8% 38.6% 50.3% 52.4% 49.0% 53.3% SOURCE: STATCOUNTER (ACCESSED JANUARY 2020). NOTES: FIGURES REPRESENT MOBI...
56 JAN 2020 SOURCE: STATCOUNTER (ACCESSED JANUARY 2020). NOTES: BROWSER SHARE VALUES ARE FOR DECEMBER 2019; CHANGE FIGURES...
57 JAN 2020 SOURCE: SIMILARWEB (JANUARY 2020). NOTE: ‘TIME PER VISIT’ FIGURES REPRESENT THE AVERAGE DURATION OF USERS’ VIS...
58 JAN 2020 SOURCE: ALEXA (JANUARY 2020). *NOTES: ‘ALEXA’ IS THE NAME OF AMAZON’S INSIGHTS ARM, AND DATA SHOWN HERE ARE NO...
59 JAN 2020 SOURCE: W3TECHS (ACCESSED JANUARY 2020). *NOTES: TOP 10 MILLION WEBSITES BASED ON TRAFFIC RANKING DATA FROM AL...
60 JAN 2020 SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2020); KEPIOS ANALYSIS. NOTES: QUERIES DENOTED BY (*) DID NOT APPEAR I...
61 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 T...
62 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 T...
63 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 T...
64 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 T...
65 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 T...
66 JAN 2020 SOURCE: REUTERS INSTITUTE DIGITAL NEWS REPORT (2019 EDITION). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL...
67 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 T...
68 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 T...
69 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 T...
70 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AG...
71 JAN 2020 SOURCE: STATISTA MARKET OUTLOOK FOR THE SMART HOME CATEGORY (ACCESSED JANUARY 2020). FIGURES REPRESENT ESTIMAT...
72 JAN 2020 SOURCE: STATISTA MARKET OUTLOOK FOR THE SMART HOME CATEGORY (ACCESSED JANUARY 2020). FIGURES REPRESENT ESTIMAT...
73 JAN 2020 SOURCE: STATISTA MARKET OUTLOOK FOR THE SMART HOME CATEGORY (ACCESSED JANUARY 2020). GROWTH FIGURES REPRESENT ...
74 Click here for more Hootsuite insights into the Future of Customer Engagement. Spectrum Health: To encourage advocacy a...
75 People have often been forced to engage with cultural interests in isolation, but that doesn’t reflect the way they con...
SOCIAL MEDIA IN 2020
77 JAN 2020 SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ...
OCEANIA SOUTHEASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRIC...
OCEANIA SOUTHEASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRIC...
80 JAN 2020 2,078 2,307 2,796 3,196 3,484 3,805 SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; S...
81 JAN 2020 SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ...
82 JAN 2020 SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ...
OCEANIA SOUTHEASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRIC...
84 JAN 2020 SOURCES: SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (ALL LATEST DATA AVAIL...
85 JAN 2020 SOURCES: SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (JANUARY 2020), COMPAR...
86 JAN 2020 SOURCES: KEPIOS ANALYSIS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (ALL ...
87 JAN 2020 SOURCES: KEPIOS ANALYSIS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (ALL ...
OCEANIA SOUTHEASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRIC...
89 JAN 2020 SOURCES: KEPIOS ANALYSIS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (ALL ...
90 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 T...
91 JAN 2020 1H 44M 1H 51M 2H 08M 2H 14M 2H 22M 2H 24M SOURCE: GLOBALWEBINDEX (VARIOUS DATA PERIODS, AS DETAILED BELOW EACH...
92 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 T...
93 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AG...
94 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 T...
95 JAN 2020 SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; PLATFORMS’ SELF-SERVICE ADVERTISING T...
96 JAN 2020 SOURCE: SIMILARWEB (JANUARY 2020). *NOTES: RANKINGS ARE BASED ON MESSENGER APPS WITH THE HIGHEST NUMBER OF AVE...
97 Being a creator has lost its lo-fi sheen; many lifestyle influencers lead unrelatable lives, while celebrity ‘creators’...
98 Click here to read our full Social Media Trends 2020 report. Though the rise of private messaging is important, public ...
99 JOB APPLICATIONS SOCIAL MEDIA ENGAGEMENTADVERTISING PERFORMANCE Over 5,500 new conversations generated via the chatbot ...
FACEBOOK
101 JAN 2020 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (ACCESSED JANUARY 2020). NOTE: FACEBOOK DOES NOT PUBLISH AD...
102 JAN 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JANUARY 2020). *NOTE: ONLY INC...
103 JAN 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JANUARY 2020), COMPARED TO POP...
104 JAN 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JANUARY 2020), COMPARED TO POP...
105 JAN 2020 1,350 1,545 1,788 2,072 2,271 2,449 SOURCE: FACEBOOK EARNINGS ANNOUNCEMENTS (ACCESSED JANUARY 2020). NOTE: TH...
106 JAN 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JANUARY 2020). *NOTE: ONLY INC...
107 JAN 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JANUARY 2020). *NOTE: ONLY INC...
108 JAN 2020 2.5% 10% 13% 7.6% 5.0% 3.2% 2.3% 3.1% 14% 19% 9.5% 5.4% 2.9% 2.1% SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOO...
109 JAN 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JANUARY 2020). *NOTES: FACEBOO...
110 JAN 2020 SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JANUARY 2020), COMPARED TO UNI...
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10 In the wake of Digital 2020 Global Digital Overview (January 2020) v01

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10
In the wake of increased mental health
awareness, people are taking a more
measured approach to their digital
consumption. They don’t want to be
cut off from the internet. They just want
a better relationship with it – it’s why
Instagram removed public likes.
In 2020, brands will support
consumers in creating and
enforcing healthier digital habits
SOCIAL SELF-CARE
Historically, the internet has been
exempt from the rules and restrictions
of the physical world. But this culture of
lawlessness has led to all kinds of negative
IRL implications. As a result, platforms and
authorities are creating new rules and laws
to help mitigate some of the damage.
In 2020, brands will need
to adapt to a new range of rules
and restraints in digital spaces
REGULATED SPACES
Misinformation has reached new heights.
Rising cynicism around the role of digital
in political communications, accompanied
by deepfakes being used by meme
admins, artists and extremists to feed
misinformation, is leaving people feeling
disassociated from truth and clarity.
In 2020, brands will be rewarded
for championing transparency in
the name of the greater social good
REALITY ANXIETY
SHIFTS IMPACTING THE ROLE OF DIGITAL IN OUR LIVES
WE ARE SOCIAL’S PERSPECTIVE: DIGITAL IN 2020

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