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103 JAN 2020 SOURCE: EXTRAPOLATIONS Digital 2020 Global Digital Overview (January 2020) v01

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103
JAN
2020
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JANUARY 2020), COMPARED TO POPULATION DATA FROM THE UNITED NATIONS AND THE U.S.
CENSUS BUREAU.  COMPARABILITY ADVISORY: BASE CHANGES.
95%
87%
86%
85%
82%
80%
79%
79%
78%
75%
74%
73%
72%
71%
71%
70%
69%
66%
66%
65%
65%
65%
65%
62%
59%
59%
57%
56%
56%
54%
54%
51%
49%
48%
45%
45%
45%
38%
32%
28%
25%
24%
23%
19%
16%
7%
U.A.E.
PHILIPPINES
MALAYSIA
MEXICO
ARGENTINA
TAIWAN
VIETNAM
THAILAND
COLOMBIA
NEWZEALAND
DENMARK
ISRAEL
HONGKONG
AUSTRALIA
SINGAPORE
SWEDEN
BRAZIL
PORTUGAL
BELGIUM
U.S.A.
CANADA
IRELAND
U.K.
INDONESIA
NETHERLANDS
ROMANIA
MOROCCO
FRANCE
TURKEY
ITALY
EGYPT
SPAIN
POLAND
SAUDIARABIA
SOUTHAFRICA
SWITZERLAND
AUSTRIA
GERMANY
WORLDWIDE
SOUTHKOREA
GHANA
INDIA
KENYA
NIGERIA
JAPAN
RUSSIA
TOTAL POTENTIAL FACEBOOK ADVERTISING REACH COMPARED TO POPULATION AGED 13+
ELIGIBLE AUDIENCE REACH RATE: FACEBOOK

103
JAN
2020
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JANUARY 2020), COMPARED TO POPULATION DATA FROM THE UNITED NATIONS AND THE U.S.
CENSUS BUREAU.  COMPARABILITY ADVISORY: BASE CHANGES.
95%
87%
86%
85%
82%
80%
79%
79%
78%
75%
74%
73%
72%
71%
71%
70%
69%
66%
66%
65%
65%
65%
65%
62%
59%
59%
57%
56%
56%
54%
54%
51%
49%
48%
45%
45%
45%
38%
32%
28%
25%
24%
23%
19%
16%
7%
U.A.E.
PHILIPPINES
MALAYSIA
MEXICO
ARGENTINA
TAIWAN
VIETNAM
THAILAND
COLOMBIA
NEWZEALAND
DENMARK
ISRAEL
HONGKONG
AUSTRALIA
SINGAPORE
SWEDEN
BRAZIL
PORTUGAL
BELGIUM
U.S.A.
CANADA
IRELAND
U.K.
INDONESIA
NETHERLANDS
ROMANIA
MOROCCO
FRANCE
TURKEY
ITALY
EGYPT
SPAIN
POLAND
SAUDIARABIA
SOUTHAFRICA
SWITZERLAND
AUSTRIA
GERMANY
WORLDWIDE
SOUTHKOREA
GHANA
INDIA
KENYA
NIGERIA
JAPAN
RUSSIA
TOTAL POTENTIAL FACEBOOK ADVERTISING REACH COMPARED TO POPULATION AGED 13+
ELIGIBLE AUDIENCE REACH RATE: FACEBOOK

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