Digital 2015 Global Overview (January 2015)
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Everything you need to know about mobile, internet, social media, and e-commerce use around the world in January 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
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Digital 2015 Global Overview (January 2015)
- 1. We Are Social @wearesocialsg • 1 DIGITAL, SOCIAL & MOBILE IN 2015WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS we are social SIMON KEMP • WE ARE SOCIAL • JANUARY 2015
- 2. We Are Social @wearesocialsg • 2
- 3. We Are Social @wearesocialsg • 3 COUNTRIES DETAILED IN THIS REPORT 1 ARGENTINA 2 AUSTRALIA 3 BRAZIL 4 CANADA 5 CHINA 6 EGYPT 7 FRANCE 8 GERMANY 9 HONG KONG 10 INDIA 11 INDONESIA 12 ITALY 13 JAPAN 14 MALAYSIA 15 MEXICO 16 NIGERIA 17 THE PHILIPPINES 18 POLAND 19 RUSSIA 20 SAUDI ARABIA 21 SINGAPORE 22 SOUTH AFRICA 23 SOUTH KOREA 24 SPAIN 25 TURKEY 26 THAILAND 27 UNITED ARAB EMIRATES 28 UNITED KINGDOM 29 UNITED STATES 30 VIETNAM 21! 9! 5! 4! 10! 24! 15! 22! 7! 19! 12! 20! 8! 13! 1! 16! 23! 6! 2! 3! 11! 18! 14! 17! 25! 26! 27! 28! 29! 30!
- 4. We Are Social @wearesocialsg • 4 CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD
- 5. We Are Social @wearesocialsg • 5 GLOBAL & REGIONAL OVERVIEWS
- 6. We Are Social @wearesocialsg • 6 GLOBAL DIGITAL SNAPSHOT ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 7.210 JAN 2015 URBANISATION: 53% 3.010 PENETRATION: 42% 2.078 PENETRATION: 29% 3.649 PENETRATION: 51% 1.685 PENETRATION: 23%
- 7. We Are Social @wearesocialsg • 7 YEAR-ON-YEAR GROWTH ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS JAN 2015 • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated) +1.6% +115 MILLION +21% +525 MILLION +12% +222 MILLION +5% +185 MILLION +23% +313 MILLION
- 8. We Are Social @wearesocialsg • 8 SHARE OF GLOBAL USERS JAN 2015 NORTH AMERICA 5% 10% 10% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 9% 8% 7% WEST EUROPE 6% 9% 11% 7% CENTRAL ASIA 1% <1% 1% 1% EAST ASIA 22% 33% 27% 22% SOUTH ASIA 23% 8% 11% 18% MIDDLE EAST 3% 2% 3% 4% AFRICA 16% 5% 10% 13% OCEANIA 1% 1% 1% 1% POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS INTERNET USERS MOBILE CONNECTIONS SOUTHEAST ASIA 9% 10% 7% 10% EAST EUROPE 6% 9% 8% 8% • Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence
- 9. We Are Social @wearesocialsg • 9 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 4,021 URBANISATION: 45% 1,407 PENETRATION: 35% 1,065 PENETRATION: 26% 3,722 vs. POPULATION: 93% 879 PENETRATION: 22% DIGITAL IN ASIA-PACIFIC
- 10. We Are Social @wearesocialsg • 10 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,135 URBANISATION: 40% 298 PENETRATION: 26% 103 PENETRATION: 9% 900 vs. POPULATION: 79% 85 PENETRATION: 7% DIGITAL IN AFRICA
- 11. We Are Social @wearesocialsg • 11 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 979 URBANISATION: 81% 633 PENETRATION: 65% 482 PENETRATION: 49% 1,068 vs. POPULATION: 109% 399 PENETRATION: 41% DIGITAL IN THE AMERICAS
- 12. We Are Social @wearesocialsg • 12 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 837 URBANISATION: 72% 584 PENETRATION: 70% 387 PENETRATION: 46% 1,104 vs. POPULATION: 132% 287 PENETRATION: 34% DIGITAL IN EUROPE
- 13. We Are Social @wearesocialsg • 13 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 238 URBANISATION: 67% 87 PENETRATION: 36% 41 PENETRATION: 17% 294 vs. POPULATION: 124% 35 PENETRATION: 15% DIGITAL IN THE MIDDLE EAST
- 14. We Are Social @wearesocialsg • 14 GLOBAL INTERNET USAGE
- 15. We Are Social @wearesocialsg • 15 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: INTERNET USE JAN 2015 42% 88%! 56%! 26%! 36%! 81%! 58%! 51%! 69%! 43%! 38%! 19%! 33%! REGIONAL INTERNET PENETRATION FIGURES • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
- 16. We Are Social @wearesocialsg • 16 INTERNET REGIONAL OVERVIEW JAN 2015 • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. 823! 341! 324! 313! 298! 244! 231! 208! 90! 87! 27! 26! EAST ASIA WEST EUROPE SOUTH ASIA NORTH AMERICA AFRICA EAST EUROPE SOUTH AMERICA SOUTHEAST ASIA CENTRAL AMERICA MIDDLE EAST OCEANIA CENTRAL ASIA INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION INTERNET USERS, IN MILLIONS INTERNET PENETRATION 51%! 81%! 19%! 88%! 26%! 58%! 56%! 33%! 43%! 36%! 69%! 38%!
- 17. We Are Social @wearesocialsg • 17 INTERNET USE JAN 2015 • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. NATIONAL INTERNET PENETRATION FIGURES 93%! 92%! 90%! 89%! 89%! 89%! 87%! 86%! 84%! 81%! 79%! 77%! 75%! 67%! 66%! 60%! 60%! 58%! 54%! 53%! 49%! 49%! 47%! 46%! 44%! 44%! 42%! 38%! 37%! 28%! 19%! CANADA UAE SOUTHKOREA AUSTRALIA UK GERMANY USA JAPAN FRANCE SINGAPORE HONGKONG SPAIN ARGENTINA POLAND MALAYSIA ITALY RUSSIA SAUDIARABIA BRAZIL EGYPT TURKEY MEXICO CHINA SOUTHAFRICA PHILIPPINES VIETNAM GLOBALAVERAGE NIGERIA THAILAND INDONESIA INDIA
- 18. We Are Social @wearesocialsg • 18 TIME SPENT ON THE INTERNET JAN 2015 AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Note that average figures do not factor non-users. 6.3! 5.5! 5.4! 5.2! 5.1! 5.1! 5.1! 5.1! 5.1! 5.0! 4.9! 4.9! 4.9! 4.8! 4.7! 4.6! 4.6! 4.5! 4.4! 4.2! 4.1! 4.0! 4.0! 3.9! 3.9! 3.7! 3.4! 3.4! 3.4! 3.1! 3.3! 4.1! 3.8! 2.7! 3.1! 3.8! 3.2! 3.4! 3.7! 4.0! 2.5! 4.2! 1.8! 1.7! 2.3! 2.9! 1.9! 2.2! 2.7! 4.2! 1.5! 1.9! 1.9! 1.3! 2.6! 1.9! 2.3! 1.7! 1.8! 1.0! PHILIPPINES THAILAND BRAZIL VIETNAM SOUTHAFRICA UAE INDONESIA INDIA MALAYSIA MEXICO USA ARGENTINA POLAND RUSSIA SINGAPORE TURKEY CANADA ITALY AVERAGE SAUDIARABIA AUSTRALIA UK SPAIN FRANCE CHINA GERMANY HONGKONG NETHERLANDS SOUTHKOREA JAPAN ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT FACTOR NON-USERS
- 19. We Are Social @wearesocialsg • 19 JAN 2015 SHARE OF WEB TRAFFIC BY DEVICE SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 62% 31% 7% 0.1% -13% +39% +17% +18%
- 20. We Are Social @wearesocialsg • 20 MOBILE’S SHARE OF WEB TRAFFIC JAN 2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES • Source: StatCounter, Q1 2015 76%! 72%! 61%! 50%! 50%! 48%! 46%! 36%! 35%! 34%! 33%! 32%! 30%! 29%! 29%! 28%! 27%! 26%! 26%! 25%! 24%! 23%! 21%! 21%! 20%! 20%! 18%! 17%! 17%! 15%! 12%! NIGERIA INDIA SOUTHAFRICA INDONESIA UAE SAUDIARABIA POLAND THAILAND MALAYSIA SINGAPORE GLOBALAVERAGE MEXICO JAPAN SOUTHKOREA SPAIN TURKEY UK HONGKONG AUSTRALIA USA ARGENTINA EGYPT CHINA PHILIPPINES BRAZIL VIETNAM GERMANY ITALY CANADA FRANCE RUSSIA
- 21. We Are Social @wearesocialsg • 21 AVERAGE NET CONNECTION SPEEDS JAN 2015 AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS • Source: Akamai State of the Internet Report, Q3 2014 25.3! 16.3! 15.0! 12.2! 11.5! 10.7! 10.3! 9.1! 8.7! 8.6! 7.8! 6.9! 6.9! 6.6! 5.5! 5.5! 4.7! 4.5! 4.2! 4.1! 3.8! 3.7! 3.6! 3.6! 2.9! 2.5! 2.5! 2.0! SOUTHKOREA HONGKONG JAPAN SINGAPORE USA UK CANADA RUSSIA GERMANY POLAND SPAIN AUSTRALIA FRANCE THAILAND ITALY TURKEY UAE GLOBALAVERAGE ARGENTINA MALAYSIA CHINA INDONESIA EGYPT SOUTHAFRICA BRAZIL PHILIPPINES VIETNAM INDIA
- 22. We Are Social @wearesocialsg • 22 E-COMMERCE JAN 2015 PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED] • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month. 64%! 63%! 62%! 56%! 51%! 49%! 49%! 46%! 45%! 44%! 44%! 40%! 39%! 39%! 37%! 37%! 37%! 36%! 33%! 30%! 25%! 24%! 24%! 23%! 21%! 18%! 16%! 14%! UK GERMANY SOUTHKOREA USA AUSTRALIA CANADA FRANCE SINGAPORE UAE SPAIN POLAND JAPAN HONGKONG ITALY CHINA MALAYSIA ARGENTINA BRAZIL TURKEY RUSSIA SAUDIARABIA VIETNAM MEXICO SOUTHAFRICA PHILIPPINES THAILAND INDONESIA INDIA
- 23. We Are Social @wearesocialsg • 23 GLOBAL SOCIAL MEDIA USAGE
- 24. We Are Social @wearesocialsg • 24 JAN 2015 SOCIAL MEDIA USE ## • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM 2.08B 29% 1.69B 23%
- 25. We Are Social @wearesocialsg • 25 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: SOCIAL MEDIA USE JAN 2015 29% 58%! 48%! 9%! 17%! 47%! 45%! 43%! 45%! 37%! 4%! 9%! 32%! TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
- 26. We Are Social @wearesocialsg • 26 SOCIAL MEDIA REGIONAL OVERVIEW JAN 2015 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. 690! 206! 199! 197! 197! 190! 157! 103! 79! 41! 17! 3! EAST ASIA NORTH AMERICA SOUTHEAST ASIA SOUTH AMERICA WEST EUROPE EAST EUROPE SOUTH ASIA AFRICA CENTRAL AMERICA MIDDLE EAST OCEANIA CENTRAL ASIA 45%! 58%! 32%! 48%! 47%! 45%! 9%! 9%! 37%! 17%! 45%! 4%! ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS ACTIVE SOCIAL MEDIA ACCOUNTS vs. TOTAL POPULATION
- 27. We Are Social @wearesocialsg • 27 SOCIAL MEDIA USE JAN 2015 66%! 64%! 60%! 59%! 58%! 57%! 56%! 56%! 55%! 52%! 49%! 47%! 47%! 46%! 46%! 46%! 46%! 45%! 40%! 35%! 34%! 31%! 30%! 29%! 29%! 28%! 25%! 22%! 19%! 9%! 7%! SINGAPORE HONGKONG ARGENTINA UK USA AUSTRALIA UAE CANADA MALAYSIA TURKEY THAILAND SPAIN BRAZIL MEXICO ITALY CHINA RUSSIA FRANCE PHILIPPINES GERMANY POLAND VIETNAM SOUTHKOREA SAUDIARABIA GLOBALAVERAGE INDONESIA EGYPT SOUTHAFRICA JAPAN INDIA NIGERIA • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
- 28. We Are Social @wearesocialsg • 28 ACTIVE USERS BY SOCIAL PLATFORM JAN 2015 • Sources: We Are Social analysis of Facebook data, Q1 2015; latest company statements, correct as at 17 January 2015 MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 1,366 ! 829 ! 629 ! 600 ! 500 ! 468 ! 343 ! 300 ! 300 ! 284 ! 230 ! 209 ! 200 ! 170 ! 157 ! 100 ! 100 ! FACEBOOK QQ QZONE WHATSAPP FACEBOOK MESSENGER WECHAT GOOGLE+ SKYPE INSTAGRAM TWITTER TUMBLR VIBER BAIDU TIEBA LINE SINA WEIBO VKONTAKTE SNAPCHAT
- 29. We Are Social @wearesocialsg • 29 TIME SPENT ON SOCIAL MEDIA JAN 2015 • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media. AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY 4.3! 4.3! 3.9! 3.8! 3.8! 3.6! 3.5! 3.2! 3.1! 3.0! 2.9! 2.9! 2.7! 2.6! 2.5! 2.5! 2.5! 2.4! 2.2! 2.1! 2.1! 2.1! 2.1! 2.0! 1.9! 1.9! 1.8! 1.7! 1.3! 0.7! ARGENTINA PHILIPPINES MEXICO BRAZIL THAILAND UAE MALAYSIA SOUTHAFRICA VIETNAM SAUDIARABIA TURKEY INDONESIA USA RUSSIA INDIA ITALY SINGAPORE AVERAGE UK POLAND CANADA AUSTRALIA GERMANY FRANCE SPAIN NETHERLANDS HONGKONG CHINA SOUTHKOREA JAPAN NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS
- 30. We Are Social @wearesocialsg • 30 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE SOCIAL JAN 2015 23% 50%! 38%! 7%! 15%! 39%! 30%! 35%! 39%! 32%! 2%! 8%! 27%! ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
- 31. We Are Social @wearesocialsg • 31 MOBILE SOCIAL REGIONAL OVERVIEW JAN 2015 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. 561! 176! 170! 161! 156! 132! 126! 85! 68! 35! 15! 1! EAST ASIA NORTH AMERICA SOUTHEAST ASIA WEST EUROPE SOUTH AMERICA SOUTH ASIA EAST EUROPE AFRICA CENTRAL AMERICA MIDDLE EAST OCEANIA CENTRAL ASIA 35%! 50%! 27%! 39%! 38%! 8%! 30%! 7%! 32%! 15%! 39%! 2%! ACTIVE MOBILE SOCIAL ACCOUNTS, IN MILLIONS ACTIVE MOBILE SOCIAL ACCOUNTS vs. TOTAL POPULATION MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
- 32. We Are Social @wearesocialsg • 32 MOBILE SOCIAL JAN 2015 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. 59%! 58%! 51%! 50%! 50%! 49%! 48%! 46%! 45%! 43%! 42%! 40%! 38%! 38%! 37%! 36%! 36%! 32%! 30%! 27%! 26%! 26%! 25%! 24%! 24%! 23%! 20%! 19%! 17%! 8%! 7%! SINGAPORE HONGKONG AUSTRALIA USA UK MALAYSIA UAE ARGENTINA CANADA THAILAND TURKEY MEXICO BRAZIL SPAIN CHINA FRANCE ITALY PHILIPPINES GERMANY SOUTHKOREA VIETNAM RUSSIA SAUDIARABIA INDONESIA POLAND GLOBALAVERAGE SOUTHAFRICA EGYPT JAPAN INDIA NIGERIA ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
- 33. We Are Social @wearesocialsg • 33 GLOBAL MOBILE PHONE USAGE
- 34. We Are Social @wearesocialsg • 34 MOBILE USERS vs. CONNECTIONS # # TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER JAN 2015 • Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015 3.65B 51% 7.09B 1.94
- 35. We Are Social @wearesocialsg • 35 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE CONNECTIONS JAN 2015 98% 101%! 126%! 79%! 124%! 125%! 139%! 98%! 109%! 91%! 112%! 77%! 119%! MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS • Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.
- 36. We Are Social @wearesocialsg • 36 MOBILE REGIONAL OVERVIEW JAN 2015 • Source: GSMA Intelligence, Q4 2014. Wikipedia for population data. MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION 1565! 1296! 900! 744! 583! 521! 519! 358! 294! 191! 76! 42! EAST ASIA SOUTH ASIA AFRICA SOUTHEAST ASIA EAST EUROPE WEST EUROPE SOUTH AMERICA NORTH AMERICA MIDDLE EAST CENTRAL AMERICA CENTRAL ASIA OCEANIA 98%! 77%! 79%! 119%! 139%! 125%! 126%! 101%! 124%! 91%! 112%! 109%! MOBILE CONNECTIONS, IN MILLIONS MOBILE CONNECTIONS vs. TOTAL POPULATION
- 37. We Are Social @wearesocialsg • 37 MOBILE CONNECTIONS JAN 2015 • Source: GSMA Intelligence, Q4 2014 176%! 173%! 173%! 168%! 152%! 150%! 147%! 146%! 144%! 141%! 138%! 137%! 135%! 135%! 127%! 122%! 121%! 117%! 114%! 113%! 111%! 108%! 103%! 98%! 97%! 95%! 91%! 84%! 81%! 75%! 75%! HONGKONG UAE SAUDIARABIA RUSSIA SINGAPORE THAILAND POLAND SOUTHAFRICA ARGENTINA VIETNAM GERMANY MALAYSIA ITALY BRAZIL AUSTRALIA JAPAN INDONESIA UK PHILIPPINES EGYPT SOUTHKOREA SPAIN USA GLOBALAVERAGE FRANCE CHINA TURKEY MEXICO CANADA NIGERIA INDIA MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
- 38. We Are Social @wearesocialsg • 38 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 98% 39%77% 23%7.1B
- 39. We Are Social @wearesocialsg • 39 PRE-PAY vs. POST-PAY CONNECTIONS JAN 2015 99%! 97%! 96%! 96%! 95%! 89%! 86%! 86%! 85%! 84%! 83%! 82%! 80%! 79%! 78%! 77%! 77%! 71%! 58%! 49%! 47%! 42%! 42%! 41%! 35%! 31%! 24%! 21%! 15%! 6%! 1%! 1%! 3%! 4%! 4%! 5%! 11%! 14%! 14%! 15%! 16%! 17%! 18%! 20%! 21%! 22%! 23%! 23%! 29%! 42%! 51%! 53%! 58%! 58%! 59%! 65%! 69%! 76%! 79%! 85%! 94%! 99%! INDONESIA NIGERIA EGYPT PHILIPPINES INDIA VIETNAM THAILAND UAE MEXICO ITALY SOUTHAFRICA RUSSIA SAUDIARABIA CHINA BRAZIL MALAYSIA GLOBALAVERAGE ARGENTINA TURKEY POLAND GERMANY HONGKONG SINGAPORE UK AUSTRALIA SPAIN USA FRANCE CANADA SOUTHKOREA JAPAN PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD PRE-PAID CONNECTIONS POST-PAID CONNECTIONS • Sources: GSMA Intelligence, Q4 2014.
- 40. We Are Social @wearesocialsg • 40 JAN 2015 MOBILE CONNECTIONS BY DEVICE TOTAL NUMBER OF SMARTPHONE CONNECTIONS TOTAL NUMBER OF GLOBAL MOBILE CONNECTIONS SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS TOTAL NUMBER OF FEATURE-PHONE CONNECTIONS FEATURE-PHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD • Source: Ericsson Mobility Report, Q4 2014. Note that other devices such as tablets account for 300 million connections (4% of total) # # # 2.7B 58%38% 4.1B7.1B
- 41. We Are Social @wearesocialsg • 41 MOBILE’S SHARE OF WEB TRAFFIC JAN 2015 PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES 0.7%! 2.9%! 6.1%! 10.9%! 17.0%! 28.9%! 33.4%! 2009 2010 2011 2012 2013 2014 2015 • Source: StatCounter, Q1 2015
- 42. We Are Social @wearesocialsg • 42 JAN 2015 PLATFORMS’ SHARE OF MOBILE WEB PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM APPLE SAFARI BROWSERS PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM ANDROID WEBKIT BROWSERS PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM OTHER PLATFORM BROWSERS • Source: Akamai State of the Internet Report, Q3 2014 BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS 38.9% 30.9% 30.2%
- 43. We Are Social @wearesocialsg • 43 AVERAGE MOBILE NET SPEEDS JAN 2015 • Source: Akamai State of the Internet Report, Q3 2014 AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS 18.2! 9.1! 8.1! 7.9! 7.1! 7.0! 6.7! 6.2! 6.0! 5.8! 5.4! 5.2! 5.0! 4.8! 4.2! 3.9! 2.8! 2.8! 2.5! 2.5! 1.7! 1.5! 1.3! 1.1! SOUTHKOREA SINGAPORE UK CANADA FRANCE RUSSIA JAPAN CHINA HONGKONG USA GERMANY SPAIN POLAND ITALY TURKEY AUSTRALIA EGYPT THAILAND MALAYSIA SOUTHAFRICA INDIA BRAZIL ARGENTINA VIETNAM
- 44. We Are Social @wearesocialsg • 44 GLOBAL MOBILE DATA GROWTH JAN 2015 TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES) Q4 2009! Q1 2010! Q2 2010! Q3 2010! Q4 2010! Q1 2011! Q2 2011! Q3 2011! Q4 2011! Q1 2012! Q2 2012! Q3 2012! Q4 2012! Q1 2013! Q2 2013! Q3 2009! Q3 2013! 200! 400! 600! 800! 1,000! 1,200! 1,400! 1,600! 1,800! Q4 2013! Q1 2014! Q2 2014! Q3 2014! 2,000! 2,200! 2,400! 2,600! 2,800! AVERAGE MONTHLY MOBILE DATA PER USER: 900MB! • Source: Ericsson Mobility Report, Nov 2014
- 45. We Are Social @wearesocialsg • 45 MOBILE COMMERCE JAN 2015 PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED] • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month. 37%! 27%! 27%! 23%! 23%! 20%! 19%! 19%! 18%! 18%! 17%! 17%! 16%! 15%! 15%! 15%! 15%! 14%! 14%! 13%! 12%! 11%! 11%! 11%! 9%! 9%! 8%! 6%! SOUTHKOREA CHINA UAE SINGAPORE HONGKONG GERMANY TURKEY MALAYSIA UK USA SPAIN ARGENTINA ITALY VIETNAM SAUDIARABIA AUSTRALIA BRAZIL MEXICO POLAND CANADA FRANCE SOUTHAFRICA PHILIPPINES THAILAND INDONESIA INDIA RUSSIA JAPAN
- 46. We Are Social @wearesocialsg • 46 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE BROADBAND JAN 2015 38% 85%! 57%! 16%! 34%! 85%! 53%! 53%! 84%! 31%! 21%! 8%! 48%! ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS • Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
- 47. We Are Social @wearesocialsg • 47 MOBILE BROADBAND JAN 2015 • Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data. 123%! 118%! 114%! 114%! 112%! 111%! 110%! 106%! 91%! 87%! 87%! 86%! 84%! 78%! 76%! 70%! 67%! 60%! 59%! 55%! 55%! 53%! 48%! 44%! 41%! 38%! 37%! 36%! 35%! 13%! 8%! HONGKONG JAPAN SAUDIARABIA AUSTRALIA THAILAND UAE SOUTHKOREA SINGAPORE ITALY USA GERMANY UK POLAND MALAYSIA BRAZIL SPAIN FRANCE TURKEY CANADA RUSSIA ARGENTINA SOUTHAFRICA PHILIPPINES CHINA INDONESIA GLOBALAVERAGE VIETNAM EGYPT MEXICO NIGERIA INDIA ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
- 48. We Are Social @wearesocialsg • 369 CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/SDMW2015
- 49. We Are Social @wearesocialsg • 49 SPECIAL THANKS We’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37 countries, 4,500 data points, and conducting fieldwork 4 times a year: 90% GLOBAL COVERAGE 37 MARKETS & 200,000 INTERVIEWS PER YEAR QUARTERLY DATA COLLECTION TOTAL DEVICE COVERAGE Find out more: http://www.globalwebindex.net/
- 50. We Are Social @wearesocialsg • 50 SPECIAL THANKS We’d also like to offer our thanks to the following data partners for providing much of the valuable data included in this year’s report: STAT COUNTER! GSMA INTELLIGENCE! ERICSSON MOBILITY! AKAMAI TECHNOLOGIES!
- 51. We Are Social @wearesocialsg • 51 SOURCES USED IN THIS REPORT Population data Latest reported country populations, as cited by Wikipedia, correct as at January 2015. Internet user data Latest available data from InternetLiveStats.com and InternetWorldStats.com, correct as at January 2015; usage data extrapolated from GlobalWebIndex Q4 2014; StatCounter.com (Jan 2015), and Akamai’s State of the Internet report (Q3 2014). Social media active account data Latest reported monthly active user data as reported by Facebook, Tencent, VKontakte, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, Line and Snapchat, all correct as at January 2015; usage data extrapolated from GlobalWebIndex, Q4 2014. Mobile phone connections and user data Latest reported national data from GSMA Intelligence (Q4 2014); extrapolated global data from GSMA Intelligence (Jan 2015); Ericsson Mobility Report (Nov 2014); usage data extrapolated from GlobalWebIndex Q4 2014; Akamai’s State of the Internet report (Q3 2014). Icons and graphics Special thanks to TheNounProject.com for inspiring many of the graphics in this report.
- 53. We Are Social @wearesocialsg • 374 WE ARE SOCIAL IS A GLOBAL SOCIAL MARKETING AGENCY. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
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