According to a May 2015 survey by YouGov, more than half of US smartphone owners have used a mobile payment service. PayPal is the most well known as well as the most widely used payment service ahead of Google Wallet, Apple Pay and other mobile payment services provided by banks and independent developers. US consumers mostly use mobile payment services to pay for products and services they purchase online. They also use the service for small personal transfers between friends and family. Among consumers who are yet to use a mobile payment service, the top reason keeping them from adopting it is a lack of benefit over cash and card.

1. Emerging trends in mobile payment
services among US smartphone owners
What share of smartphone owners use mobile payment services?
Which mobile payment services are well known & widely used?
What do consumers use mobile payment services for?

2. US consumers’ familiarity with and usage of mobile payment services
% US smartphone owners
9%
37% 54%
Know and used a mobile payment service
Know but not used a mobile payment service
Don't know and haven't used a mobile payment service
Source: YouGov, May 2015

3. US consumers’ familiarity with mobile payment services
% US smartphone owners who have heard of given mobile payment service
Source: YouGov, May 2015
4%
6%
6%
7%
15%
17%
19%
49%
51%
85%Paypal
Google Wallet
Apple Pay
Bank of America Online Transfer
A bank-specific payment service
(i.e., Chase QuickPay)
Square Cash
Xoom
Venmo
Dwolla
Popmoney

4. US consumers’ usage of mobile payment services
% US smartphone owners who have used a given mobile payment service
Source: YouGov, May 2015
1%
1%
1%
2%
2%
3%
4%
5%
8%
44%Paypal
Google Wallet
Bank of America Online Transfer
A bank-specific payment service
(i.e., Chase QuickPay)
Apple Pay
Square Cash
Popmoney
Xoom
Venmo
Dwolla

5. US consumers’ usage of mobile payment by purpose
% US smartphone owners who have used a mobile payment service
Source: YouGov, May 2015
8%
9%
9%
13%
15%
18%
20%
21%
27%To make a purchase online
To pay or send money to a business / store
for a product or service
To send money to a friend or family member
To transfer money between my own accounts
To receive money from a friend or family member
To pay an individual for a product or service
(e.g., handyman, cleaner, paying rent to a landlord, etc.)
To make a purchase in a physical store
To receive money from an individual for a product or service
(e.g., payment for handiwork, receive rent from a tenant, etc.)
To receive money from a business for a product or service

6. US consumers’ reasons for not using a mobile payment service
% US smartphone owners who have not used a mobile payment service
Source: YouGov, May 2015
4%
5%
5%
6%
13%
22%
I have no need for mobile payment
services
I don't trust the internet with my
money
I have not had an opportunity to
use a mobile payment service
I don't understand how to use the
apps / websites
I am afraid of losing my
smartphone
I am afraid of losing my money
while it's being transferred

7. CLICK HERE
GET ALL CHARTS & FULL ANALYSIS
DOC
PDF
PPT
KEY