DKS EAP Presentation

DKS EAP : ENTERPRISE ANALYTICAL
PORTAL
Juan Francisco García
Founder & CEO
May 2014
SAN FRANCISCO | BARCELONA | MADRID

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Index of Contents
1. DatKnoSys’ Mission
2. DKS EAP introduction
3. DKS EAP Modules
4. Solution DKS EAP
5. Value proposition
2DatKnoSys | www.datknosys.com Juan Francisco García | jfgarcia@datknosys.com | @juanfrangp

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 Managers and business managers need to make accurate
decisions based on all data available in the company, market and
environment. The recent economic crisis has grown this need.
 Managers don't understand technology or business intelligence
products. They simply wish to connect to an information portal
where they can receive a quick and accurate update of what
happens in their company and market. "Google analytics for
companies"
The problem: Decision makers
DatKnoSys | www.datknosys.com Juan Francisco García | jfgarcia@datknosys.com | @juanfrangp

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DatKnoSys’ Mission
DEMOGRAPHICS,
ECONOMIC, WORK MARKET,
LAND REGISTRY, PRICES,…
We are experts providing a global business overview to improve decision making.
DatKnoSys integrates internal company data and external market data.
COMPETITORS’ DATA
CUSTOMER OPINIONMY DATA
MY BUSINESS
SALES, Nº COSTUMERS,
ADVERTISING INVESTMENT ,…
POSTS IN SOCIAL MEDIA, BLOG ,
SURVEYS,…
INDICATORS FROM THE OWN
SECTOR, Nº OF COMPETITORS,
PRESS RELEASES,…
EXTERNAL DATA

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DKS EAP – Enterprise Analytical Portal
Business Analytical Portal that
integrates: key performance
indicators (KPIs), spatial
information (geomarketing),
advanced analysis (data mining),
reporting, collaborative notes,...
EVERYTHING YOU NEED FOR YOUR
ANALYTICS IN ONE SINGLE PORTAL
 Adaptable to any business.
 Intuitive and easy to use.
 Unique platform, all functionalities integrated .
 Facing the BigData: handling of large volume of data.
 Global: complementing the information available
from the company with the market.

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DKS EAP Introduction
BENEFITS
 Information in a single platform: business indicators (KPIs), spatial
information (geomarketing), advanced analysis (data mining),
reporting, collaborative notes, …
 Easy to perform predictive analysis.
 Global vision: it integrates and blends all internal and external data
existing in the market.

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DKS EAP Modules
DKS EAP MODULES
DKS DashView DKS GeoSmart DKS Reports DKS DataMart DKS DataMining Collaborative Notes
*They add
functionality

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DKS EAP module: DKS DashView
BENEFITS
 Business control.
 Monitoring KPIs.
 Data analysis in a dynamic way.
 Data merged from the company and from the market.
 Reports’ visualization.
 Geospatial analysis.
DKS DASHVIEW IS A DASHBOARD PLATFORM WITH KEY
PERFORMANCE INDICATORS TO ANALYZE BUSINESS.

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The information is distributed
in different tabs, indicators,
charts...
10 DKS EAP module: DKS DashView

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Properties
 Graphics libraries integrated.
 AnyChart, AnyStock, Ravis
 Different selector types:
 Lists, calendars, buttons, checks, sliders, etc…
 Bidirectional flow selections:
 Graphics – Tables ; Tables -- Graphics.
 Integration of third-party modules via Iframe or Native-Flash.
DKS EAP module: DKS DashView

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12 DKS EAP module: DKS GeoSmart
BENEFITS
 Integrates internal data from the company: sales, costumers,
suppliers,… with external data from the market: Statistics, chamber
of commerce,…
 Provides an overview of influence’s areas.
 Determines zones with more and less sales.
 Studies point of sales cannibalization.
 Identifies areas with more and less demand.
DKS GEOSMART IS A GEOMARKETING TOOL THAT ANALYZE BUSINESS
INDICATORS BASE UPON A SPATIAL VARIABLE.
11jfgarcia@datknosys.com | +34 686 71 25 19 | Twitter: @DatKnoSys 11DatKnoSys | www.datknosys.com Juan Francisco García | jfgarcia@datknosys.com

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General view of an
information tab
DKS EAP module: DKS GeoSmart

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PROPERTIES
 Maps’ indicators:
• Labels, icons, shapes, graphics, coropleth
 Influence’s areas by distance and drivetime.
 QlikView integration.
 GeoServer and PostGIS are used to obtain demographic data and polygons.
 Cartography: Google, GoogleHybrid,GoogleAerial, Bing, Bing_Hybrid, BingAerial,
Yahoo, Yahoo_Aerial, YahooHybrid, OpenStreetMaps, MapQuest, MapQuestAerial, Mapnik,
Maplint, CycleMap, TransportMaps (is in early stage) and DayLight.
14 DKS EAP module: DKS GeoSmart

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BENEFITS
 Definition and implementation of KPIs (Brand awareness, churn,
satisfaction, ROI...).
 Tactical and strategic customer segmentation.
 Report and recovery of deserters.
 Customers evolution prediction.
 Attracting new customers.
 Customer retention.
 Shopping basket analysis.
 Recommendation systems.
DKS DATA MINING AIMS IS TO OBTAIN A BETTER CUSTOMERS’ INSIGHT AND
UNDERSTANDING, REGARDING CHARACTERISTICS AND ACTIVITY THROUGH BIG
DATA ANALYSIS.
15 DKS EAP module: Data Mining

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DKS REPORTS CAN GENERATE SIMPLE AND AUTOMATED REPORTS BASED ON
AVAILABLE PLATFORM INFORMATION. IT ALLOWS YOU TO DOCUMENT THE
CURRENT COMPANY’S SITUATION AND SHARE THIS INFORMATION FOR
BUSINESS DECISION.
BENEFITS
 Preset and custom tailored reporting.
 Automated programming of mailing.
 Export to multiple formats.
 Ad-hoc reporting.
 Documentation updated and useful for decision making.
DKS EAP module: DKS Reports

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General view of an
information tab
DKS EAP module: DKS Reports

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THE DKS DATAMART MODULE ALLOWS THE STORAGE AND ANALYSIS SERVICE
OF BIG DATA. IT IS BUILT ON INNOVATIVE TECHNOLOGIES AND EXCLUSIVE
DATABASES FOR EACH AREA.
BENEFITS
 Collecting and integrating data from multiple sources.
 Diversity of data formats.
 Large volumes of data (terabytes).
 Instant access to any data with excellent response times.
 Specific innovative technology in this area.
DKS EAP module: DKS DataMart

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WITH THIS INNOVATIVE TECHNOLOGY “COLLABORATIVE NOTES”
YOU MAY SHARE AND ACCESS DOCUMENTS AND NOTES IN
COMBINATION WITH YOUR BUSINESS INDICATORS AND REPORT
BACK TO DKS EAP. ALWAYS COLLABORATING WITH YOUR
EMPLOYEES AND COMMUNITY (SOCIAL KNOWLEDGE CONCEPT).
BENEFITS
 Access corporate documents and notes.
 Create your own documents / notes to share with your colleagues
in DKS EAP.
 Complete and comprehensive analysis: Data Structured +
Unstructured (Text).
 Social Knowledge.
19 DKS EAP: Collaborative notes
*Extra functionality

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Solutions DKS EAP

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Solutions DKS EAP Based: DKS SocialSmart
DKS SOCIALSMART IS THE SOCIAL ANALYTICS SOLUTION THAT
INTEGRATES DATA FROM THE DIFFERENT SOCIAL NETWORKS AND BLOGS.
DKS SOCIALSMART MEASURES RELATIVE POSITION OF YOUR BRAND
COMPARED WITH A SET OF BRANDS COMPETITORS.
BENEFITS
 Calculates Social Media ROI.
 Determines the reputation of the company and the relative position
on the Internet comparing with its competitors.
 Discovers the influencers and trolls.
 Analyzes likes of each brand (feelings) positive, negative or
neutral.
 Content evaluation. Identifies blogs, webs, where a specific topic is
mentioned.
 Integrates online and offline customers’ data (Social CRM).

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Solutions DKS EAP Based: DKS SocialSmart
General view of an
information tab

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Solutions DKS EAP Based: DKS SocialSmart SME
DKS SOCIALSMART SME IS THE ANALYSIS AND INTELLIGENCE
COMPETITIVE SOCIAL MEDIA PORTAL FOR SME MARKET.
BENEFITS
 Generates and loyalty your community.
 Identifies which are the trending topics of your brand and your market.
 Identifies what will be the effects of your promotions.
 Discovers the key influencers of your brand and engage them.
 Analyzes if the sentiment of the mentions are positive, negative or
neutral. (Measure key metrics around buzz and sentiment)

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Solutions DKS EAP Based: DKS SocialSmart SME
General view of an
information tab

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Solutions DKS EAP Based: DKS SmarKet
BENEFITS
 Improvement of the performance on Marketing investment.
 Searches standards in yours sales data.
 Customer’s segmentation.
 Prediction customer’s behavior.
 ROI measurement in different campaigns.
DKS SMARKET IS A CUSTOMER’S INTELLIGENCE PORTAL THAT
OPTIMIZES MARKETING CAMPAIGNS THROUGH CONSUMER LIFE CYCLES

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Solutions DKS EAP Based: DKS SmarKet
General view of an
information tab

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Solutions DKS EAP Based: DKS Employ Viewer
THE DKS EMPLOY VIEWER PROVIDES A DETAILED VIEW OF
SPECIFIC INFORMATION ON EMPLOYMENT
BENEFITS
 Access to the service is via browser site with restricted access by user profiles.
 Provision of infrastructure, implementation services, adaptation, customer support
and advice throughout the service.
 It is a service dedicated to providing and displaying information, compare and
analyze in order to make easier customers decisions making.
 This service is specially geared towards to town councils and city councils‘ needs
and all those services and institutions that demand a better understanding of the
real situation of territory in matters of employment and socio-demographic data
(employment agencies, employment services, etc..) .

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Solutions DKS EAP Based: DKS Employ Viewer
General view of an
information tab

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Value proposition
We are experts in
integration and data analysis
We extract the most
of your company’s data and market data
Providing a clear overview
to understand what is happening
We suggest you
actions that you may carry out
Leave you decide
with the maximum information

© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados www.datknosys.com
Thank you!
We are at your service
Juan Francisco García| Founder & CEO
jfgarcia@datknosys.com
www.datknosys.com
© DatKnoSys Inc. ( Data Knowledge Systems) – All rights reserved
SAN FRANCISCO | BARCELONA | MADRID

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