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Eics2016 jin final

presentation for EICS 2016

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Eics2016 jin final

  1. 1. CircleBuy: A Visual Search Based Second Screen Application of Buying Products in Videos Yucheng Jin, Joris Klerkx, Kartrien Verbert Augment group HCI @ KU Leuven 23 June 2016
  2. 2. 1 87% of consumers use second screen device while watching TV
  3. 3. 2
  4. 4. 16% 21% 86% 86% 0 0.2 0.4 0.6 0.8 1 Fun Easy to use Search by keywords Search products in videos Pre-studyquestionnaire 3
  5. 5. 4 Yeh, Tom, et al. "A picture is worth a thousand keywords: image-based object search on a mobile platform." CHI'05 extended abstracts on Human factors in computing systems. ACM, 2005. Related Work
  6. 6. 5 • Snap Fashion
  7. 7. 6 Sivic, Josef, and Andrew Zisserman. "Video Google: Efficient visual search of videos." Toward category- level object recognition. Springer Berlin Heidelberg, 2006. 127-144.
  8. 8. https://thetake.com/ 7 • TheTake
  9. 9. 8
  10. 10. 9
  11. 11. 10
  12. 12. Evaluation 11
  13. 13. Process of finding and buying products in videos? Similarity of resulting products of visual search influences user satisfaction? 3D model for purchase decision(s)? Sharing on TV for purchase decision(s)? 12
  14. 14. • Effectiveness, easy to use, and enjoyment 13 “I would like to see the products exactly match the selected objects in videos”. (68%)
  15. 15. • Support of purchase decision • 3D models should be exactly align with the products. (64%) • AR view may increase the meaningfulness of 3D models. (80%) • Usefulness of sharing depends on user preference and context of use. (68%) • Price preview and consumer review are important. (55%) 14
  16. 16. 15 • Log data
  17. 17. • CircleBuy can facilitate the entire process of finding and buying products that appear in videos. • The similarity of resulting products of visual search tends to influence user satisfaction. • It is more likely that 3D model view and sharing feature add limited value for making purchase decision(s). 16 Conclusion
  18. 18. Thank you for your attention. Yucheng Jin yucheng.jin@cs.kuleuven.be Questions? IWT (IWT-SBO-Nr. 110067).

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  • hsuanyeelee

    Mar. 31, 2017

presentation for EICS 2016

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