2. About Us Our Services
Blue Apricot is one of the leading companies in the UK and Blue Apricot specialise in the services detailed below, and
Ireland specialising in bespoke digital marketing solutions, guarantee to deliver bespoke solutions to our clients on
bringing innovative, low cost and new green technology to time, every time.
a wide spectrum of businesses.
o Social Media Screens
Our combination of technical and marketing expertise o WI-FI & NFC marketing
ensures that we understand wireless applications and how o Touchscreen kiosks & windows
to use them as the basis for effective marketing campaigns. o Virtual Mannequins
o Digital Networked screens
Blue Apricot has gained a reputation for expertise in this o Giant interactive phones & tablets
field of marketing and has a growing reputation with a no o Full design and campaign management
nonsense, honest advice approach.
Blue Apricot offer all our products from short to long term
With our own technology, Blue Apricot is able to offer the rental for specific campaigns and also outright purchase
best digital marketing solutions available. including a full managed service. Blue Apricot staff look after
your projects from initial client meeting, to full design and
We ensure that our software and hardware compatibility is development, installation, maintenance and campaign
maximised to provide a robust platform to run any digital management.
marketing campaign. Our successful products, forward
thinking customers and partners have helped us grow into Blue Apricot are continually researching and developing
one of the most successful digital companies nationwide. new technologies ensuring our clients receive the most
Our full time support and committed team ensure that we reliable and up to date products and services available.
can deliver up to the minute campaigns for any business.
3. Clients
Blue Apricot clients include both national and international blue chip companies and a selection of our clients are detailed
below. For more information including case studies, please visit our website www.blueapricot.co.uk
4. Social Media Displays
& Digital Signage Solutions
Bridging the gap between offline and online social media
5. Join the Social Networking What can it do?
revolution…in your premises Customer preferences and loyalties change faster than you
can imagine. Blue Apricot Insteo Social Display helps you
keep ahead of the competition using instant marketing
or at your event solutions. Change promotions in real-time or reward
Build your traffic in your premises and online using Blue customers right at the point of sale…quickly and easily.
Apricots Insteo Social Display Screens. Unlike other passive During a sporting or other live event, Twitter and other social
digital signage, our unique social networking content networking sites offer an incredibly unique “stream of
encourages your customers to interact with your digital sign. consciousness” style of
In the process you get to build your marketing lists, social commentary. These live
networks and overall e-marketing campaigns. observations from
around the world
Benefits: provide a kind of
o Display your Ads, Promotions and Specials – no outside “colour commentary”
advertising during a game or
o Live Social Networking with only positive messages on event.
Facebook and Twitter
o Interact with customers/attendees in exciting new ways Unfortunately, sometimes
o Connects with eLoyalty programs from Foursquare and these messages could easily found to be rude, offensive, or
Facebook obscene to patrons in a bar or restaurant watching the
event.
Blue Apricot Insteo Social Display’s proprietary filtering
technology goes far beyond removing the seven dirty
words. It looks for phonetic matches, deliberate misspellings,
“txt” and hacker abbreviations, foreign languages, and any
poorly written content and compares the message against a
massive database. Blue Apricot Insteo Social Display’s
Message Quality™ Score ranks each message not just for
dirty words, but also for quality content that makes sense on
a digital sign.
6. Instant Point of Sale Instant Loyalty Programs
Replace all of your printed point of sale posters, banners, When someone uses a “check-in” style service like Facebook
and graphics with Blue Apricot Insteo Social Display units. or Foursquare, they send a “Hey, I’m at…” shout-out to
Our system shows only your ads; allowing you to run friends. Bragging rights are great, but blue Apricot Insteo
instant promotions and specials, without waiting for printing Social Display takes these services further, creating a unique
and installation of traditional graphics. Your point of sale online loyalty program.
marketing responds immediately to current conditions at
your location. When someone checks-in, tweets to your special keyword,
or sends a text message, Blue Apricot Insteo Social Display
o Overstocked on an item? Put it on instant sale. responds immediately with an instant loyalty reward or
o Running low on something? Instantly change your promotion for a future purchase -- It's your choice.
promotions to advertise something else. Call to action graphics on your social display system show
o Eliminated the need to discard perishable items at the customers how to participate. Your customers already use
end of the day? Promote it with a Last Call style ad. social networks, but many haven’t yet signed up as your
o Worried about employee compliance with your fan – by encouraging them with a coupon or other
marketing campaigns? Control everything from a central promotion, you’ll build your network and increase repeat
office so customers see the right messaging. visits.
o Immediately reward customers for their ‘shout out’ to their
friends, with instant promotions
o The average person has nearly 160 friends on their
networks – their shout-out instantly reaches all of these
people, maximizing your promotion
o Run free gift card competitions on busy traffic nights,
allowing customers who check-in a chance to win
o Build Fans on the most popular networks, so that your
regular posts on those networks reach a wider audience
7. Social Networking
Where can it be used?
o Bars, Restaurants & Nightclubs
o Retail Stores
o Live Events
o Company Lobbies & Hotels Customer sees The post goes out If it’s clean, the Later, you can
your screen and to their friends & post shows up on add this person to
o Internal Communications & Human Resources sends a tweet or shows up on your digital sign your social
o Schools and Universities post to you Social Network network
Photos
Your customer They email it to The image shows You now have
snaps a photo your unique on that customer’s
address your Digital Sign email & can send
Loyalty Program them promotions
Customer sits at Customer reads He then "checks-in" He returns several
bar and sees YOUR posted to your location, times & "checks-in"
digital sign special which is sent to your to receive your
digital deal, becoming a
sign as well as all of regular at your
On-location Advertising his friends location
• You create Ads and upload them to your Display
• When an item sells out, you remove the ad for the day,
replacing it with something in-stock
• If you’re overstocked on something – put it on sale instantly
8. Digital LCD Screen Networks The Media Manager
Digital Display, also known as dynamic or digital signage, This is a simple but powerful tool for the management and
uses computer technology to deliver controlled media rich delivery of dynamic content.
content and messaging to electronic displays. o Set up and configure display screen output options with
Whether these displays are CRT screens, LCD panels, plasma network locations, templates and layouts.
displays, video walls or projected images, the improvement o Collate and organise most media types into sequenced
over traditional display technologies is massive. packages. The system accepts content from all common
Our flexible solution has many uses: video, audio, data, graphical and animation formats also
o Information delivery showing current travel, consumer linking to web sources.
information, digital display keeps the public updated, o Transmit packages and messages immediately to single or
informed and targeted. distributed media players or schedule to play later.
o Increase sales in any location based retail environment o Manage multiple media players across LAN and Web
with digital in store promotions. connections. Easily scales up from a single player to
o Develop third party advertising as a new income stream. multiplayer, multiscreen networks using a variety of display
o Provide live entertainment to reduce customers perceived options.
waiting times. o Administration area for login security, username and
By broadcasting media rich output, digital signs become password.
more engaging and get better results than traditional static o Accessed simply through a drag and drop windows
displays. based
Our Software is designed to deliver your media content in
the form you want across existing, standard IT technologies GUI (graphical user
interface) with a
minimum of training.
As a consequence,
anyone can manage
your digital signage
content.
10. WI-FI Marketing Contents
Blue Apricot is extending the traditional WIFI hotspot to offer The WIFI environment contains pre-packaged digital services
location based services through captive portals. Our focus is allowing;
on creating an experience where the digital environment o transparent user management and tracking,
interacts with the physical environment to bring together the o automatic device detection and optimised screen
best of both worlds. rendering,
o survey/ voting /quiz creation,
Blue Apricot offers companies a way of creating bespoke
o digital vouchers using 2D barcodes,
digital services that can be deployed both indoor and
o restrictive search,
outdoor using Mobile Apps or Web 2.0 sites. WIFI Marketing o ad serving,
in effect creates a localised version of the Internet that only o blogs,
contains the websites and services you wish to offer. These o Instant messenger,
services can be accessed by any WIFI enabled device, o big screen interactivity
including mobile phones, laptops and games consoles.
With mobiles now firmly established in the hearts of
consumers and advertisers this form of marketing enables a
new dimension to contact clients effectively on a one-2-one
level
Be creative, you are only limited by your imagination. You
can provide either ready made mobile content or our in
house graphics team can take care of all your design
requirements, be it information points, discounts or even
movie trailers.
All services are fully integrated with the core statistics engine
that enables full analysis of a users navigation and
interactions with the digital services.
11. Location based information DOOH Posters
This use of captive portals is targeted at serving location It is a well observed fact that whenever people are waiting
specific adverts. The scenario being users connect to the WIFI around they turn to their mobile phone for company. This
hotspot while at a specific location, say a shopping mall, or type of service looks to exploit this phenomenon by offering
while reading a physical advert that offers additional digital snippets, competitions, quizzes and can even entice
content/services to its audience. users to pay for content such as magazine subscriptions etc,
Adverts can be static web pages or severed from an ad turning a simple poster into an interactive mobile commerce
server based on contextual or user demographic environment.
information. Ideal locations for these types of services are airports, train
stations, trains, bus stops, buses, in fact anywhere where
o Configurable transmission range of 10-50m people are waiting.
o Free to receive
o Interactive as standard
o Can be updated remotely or based on predetermined
schedule
o Supports local (intranet) and remote (walled garden
Internet) data
o User click through tracker
o Integrated mobile vouchers (2D barcodes)
12. NFC- Coming soon The Benefits
Mobile Marketing is an enormously powerful tool and is o Interact with end-users to provide up-to-date information,
now set to get even more powerful with NFC smart posters. sell them services (eg. concert tickets or ringtone
The vast majority of new smart phones will come equipped downloads), or provide them with the means to make
with NFC capabilities as standard. contact at their own convenience (eg. “Touch here to
download the phone number for our service agent”)
Blue Apricot’s NFC Smart Posters can provide a channel to o Dynamically select or update the content accessed via the
market promotions and a channel for the user to provide Smart Poster. This can occur in response to an application
feedback. Smart Posters can be used for surveys, and as a stored with personalized information on the user’s NFC
distribution channel for coupons and information. They device or information such as fresh produce prices can be
provide an immediately useful call to action. updated in a back-end system (such as a website) and
There is a maxim in advertising that states “Half my accessed by a static URL stored in the NFC tag
advertising is working, but I don’t know which half” -- the o Establish which information is actually meeting its
use of NFC Smart Posters allows the implementer to find out. objectives (for example, is the advertising reaching the
correct demographic/number of people?)
Blue Apricot offer ‘ready to use’ NFC solutions for many
o Create instantly achievable calls to action (eg.
scenarios either as an individual hotspot or as a large scale
networked system. downloading music via an advertising NFC Smart Poster)
In addition, NFC Smart Posters are:
o Low in cost compared with other forms of dynamic display
o Easy to implement in large volumes
o Readily updateable – either via
changes to the back-end system or
by rewriting the tag,
o Flexible in size and usage
o Wide distribution of devices
o Method for generating new contacts
o Image appreciation of brands
o Legal compliance guaranteed – no personal data
13. Giant Interactive
Mobile Phones
Fully interactive phones with multiple gestures
14. Showcase your app Engage your customers with your app in an interactive way,
drawing their attention. A great way to increase downloads
The majority of companies now have their own mobile
apps for a range of phones and are always looking at
new ways to promote their app and increase downloads.
Using innovative technology incorporating infra-red sensors,
Blue Apricot have various sizes of different phones and
tablets with the most popular being the Iphone, Blackberry,
Android and Ipads. The screens with surrounds range in
sizes from 32” to 65”. The app is produced in high
definition flash and responds exactly like the app does with
gestures such as multi-touch, pinch, pull, scroll, zoom & more.
16. Virtual illusions......... With our unique capabilities & fresh perspective on the use
of virtual projections, Blue Apricot can develop products and
services for all businesses types
.......... Seeing is Believing
Blue Apricot’s Virtual Mannequin systems are an exciting With Blue Apricots projection portable solution, once the
new display technology that redefines the boundaries of person has been filmed, it can be easily moved into place
how a display can be used. as a complete stand alone system.
We pride ourselves in our ability to take a customers idea
and bring it to reality. Blue Apricot can convert a full size film
of a person presenting to create a virtual illusion. Image
sizes can range from 6 inches to 6ft and the duration of the
holographic presentation can range from seconds to hours
depending on preference.
Developing and maintaining brand awareness becomes
increasingly challenging with the evolution of our
commercialised society. Virtual point of sale displays and
signage make effective, eye catching attractions. These can
be used for in store merchandising and in exhibits for trade
show booths, museums and other public spaces.
Virtual projections have been increasingly applied to a wide
range of products and industries.
18. Technology for creating The following applications can be used for marketing
campaigns at: shopping centres, airports, sporting and
musical events, fairs, public transport, tourist information
experience between brands points, hotels, historic buildings, museums, restaurants,
outdoor advertising, retailers, banks, etc.
and consumers at the point o Catalogue Information o Tourist guides
of sale. o Promotions
o Loyalty cards
o Coupons/Vouchers
o Obtaining data
Touchscreen technology replaces the need for brochures o Competitions o Broadcasting
and flyers. Customers/visitors simply touch the screen icon of o Brand Awareness Campaign o Multimedia Content
their choice to view the selected information. o Maps
The system can also be designed to offer visitors a unique
opportunity to download information, in detail via the
touchscreen kiosk direct to their mobile phones from a WIFI
captive portal. Never before has information been so readily
available.
Touchscreen’s can be integrated into any window allowing
the customer to download information to their mobile
phone even in out of hours trading.
19. Unlike traditional advertising, Interactive Projection Windows include the
customer in the advertising experience. Whether customers simply surf your
website, view your product catalogues, view company information or many
of the other uses, it’s an interactive experience that they won’t forget.
In the out of home advertising world, everything from
billboards, to taxi signs and supermarket displays are going digital. People
will pay far more attention to ads that are moving as it makes the
advertising experience that much more memorable consequently leading to
more time spent with the ad, which then translates into better advertising
recall.
UK Main Office IRELAND Main Office
8/8A Brinwell Business Centre Website: www.blueapricot.co.uk 21F Dundrum Road
Brinwell Road Newcastle
Blackpool You-Tube: www.youtube.com/blueapricotdigital BT33 0BG
FY4 4QU Linked-In: www.linkedin.com/company/blue-apricot-ltd +44 (0) 28 9581 0163
sales@blueapricot.co.uk sales@blueapricot.ie
Manchester Twitter: www.twitter.com/blueapricotdigi Dublin
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