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Stocking your Social Media Toolbox With Darren Copeland

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SOCIAL MEDIA

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SOCIAL MEDIA What is it?

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SOCIAL MEDIA What is it? Why do I need to use social media?

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SOCIAL MEDIA What is it? Why do I need to use social media? How do I use social media?

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SOCIAL MEDIA What is it? Why do I need to use social media? How do I use social media? What social media tools might I need?

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SOCIAL MEDIA What is it? Why do I need to use social media? How do I use social media? What social media tools might I need? How can I enhance social media?

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SOCIAL MEDIA What is it? Why do I need to use social media? How do I use social media? What social media tools might I need? How can I enhance social media? How can I manage social media?

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SOCIAL MEDIA What is it? Why do I need to use social media? How do I use social media? What social media tools might I need? How can I enhance social media? How can I manage social media? What are some basic do's and don'ts?

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What exactly is social media?

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Social media can be defined as.....

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...online interaction using internet tools.

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Why do I need to use social media?

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To do the same things online that you're probably already doing anyway.

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To do the same things online that you're probably already doing anyway. Networking

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To do the same things online that you're probably already doing anyway. Networking Research

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To do the same things online that you're probably already doing anyway. Networking Research Asking for Feedback

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Networking Research Asking for Feedback Searching for new customers To do the same things online that you're probably already doing anyway.

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To do the same things online that you're probably already doing anyway. Networking Research Asking for Feedback Searching for new customers Image advocacy

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If these things are worth doing in the “real world” then they are worth doing on the internet. The best way to accomplish them is with social media

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How do I use social media?

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As a listening device

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As a research tool

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Staying ahead of the competition

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Getting Feedback from existing customers

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Attracting new customers

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What social media tools might I need?

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Types of social media tools

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Types of social media tools Blogging - Wordpress

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Types of social media tools Blogging - Wordpress Microblogging – Twitter

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Types of social media tools Blogging - Wordpress Microblogging – Twitter Professional Networking – LinkedIn

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Types of social media tools Blogging - Wordpress Microblogging – Twitter Professional Networking – LinkedIn Social Networking – Facebook

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Types of social media tools Blogging - Wordpress Microblogging – Twitter Professional Networking – LinkedIn Social Networking – Facebook Bookmarking Tools – RSS Feeds

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Types of social media tools Blogging - Wordpress Microblogging – Twitter Professional Networking – LinkedIn Social Networking – Facebook Bookmarking Tool – RSS Feeds Search & Analytic Tools – Google

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Types of social media tools Blogging - Wordpress Microblogging – Twitter Professional Networking – LinkedIn Social Networking – Facebook Bookmarking Tool – RSS Feeds Search & Analytic Tools – Google Video Sharing – YouTube

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Types of social media tools Blogging - Wordpress Microblogging – Twitter Professional Networking – LinkedIn Social Networking – Facebook Bookmarking Tool – RSS Feeds Search & Analytic Tools – Google Video Sharing – YouTube Photo Sharing – Flickr

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Types of social media tools Blogging – Wordpress Microblogging – Twitter Professional Networking – LinkedIn Social Networking – Facebook Bookmarking Tool – RSS Feeds Search & Analytic Tools – Google Video Sharing – YouTube Photo Sharing – Flickr Podcast/Audio Sharing - Podbean

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Blogging An online journal that allows you to publish content about your business or field

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Microblogging A tool that allows you to interact with present and future customers about anything relating to your business.

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Professional Networking An interactive networking tool geared toward entrepreneurs and business people.

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Social Networking An interactive networking tool geared toward a more social setting.

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A tool that allows you to filter and receive internet content regarding topics about your business. RSS Feeds

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Analytics Google has many tools that can make your social media experience much easier. Google Analytics and Google Reader are just two excellent tools. Not to mention Buzz, which is looking to take over Twitter in the near future.

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How can I enhance my social media content?

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Enhancing your social media content

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Enhance your social media content by Sharing photographs Enhancing your social media content

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Enhance your social media content by Adding audio Enhancing your social media content

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Enhance your social media content by Shooting video Enhancing your social media content

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How can I manage my social media efforts?

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Before...

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...After

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Tools to help manage social media

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Tools to help manage social media Yoono is an organization tool that sits in a sidebar of your browser, letting you constantly monitor your various social media feeds

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Tools to help manage social media Tweetdeck is a tool originally created for Twitter, but has expanded to monitor other social media tools. Great for searching social media by topic or phrase.

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Tools to help manage social media Hootsuite is a social media website that monitors without having to be downloaded. Additional feature lets you schedule posts and tweets.

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Tools to help manage social media KickApps is a social media platform that lets you create websites with social media embedded. Great tool for businesses that have no web presence.

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What are some do's and don'ts when using social media

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DO Jump in and start using these products. The best way to find out which ones work best for you is to try them out.

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DON'T Think of social media as a private conversation. The public can see everything you post. Don't post anything that you wouldn't want to say to someone in person.

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DO Respond to people who post things regarding your business.

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DON'T Respond in a way that offends that person or makes them angry. Getting defensive or angry doesn't fix any anything and will only make the problem worse.

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DO Post about your company, product, or service when its warranted. Social media is a perfect venue to toot your own horn.

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DON'T Post things about your business, product, or service that's false, or isn't meant to be in the public arena.

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DO Post deals or specials that might give new customers incentives to try out your business.

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DON'T Post spam. I hate spam. You hate spam. We all hate spam. Don't be that person.

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DO Post about employees or coworkers if they do something great for your company or for the community. Employees who are good citizens says a lot about a company. Make sure you let them know ahead of time.

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DON'T Talk about internal issues or conflicts within your business. Airing dirty laundry in public isn't pretty for anyone. Keep your private issues private.

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DO Talk about successes that your company has. Good news helps everyone. Take advantage of it.

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DON'T Talk about your financial situation. Ever. The Securities and Exchange Commission frowns on that kind of stuff.

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DO Have fun using social media. Being creative not only helps your business, but can be very energizing to a business.

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DON'T Let social media take over your life. Social media tools are updated constantly, 24 hours a day, 7 days a week, 365 days a year. You're not. Make a schedule to check your social media at certain times during the day and stick to it. There is no need to check Twitter at 3:00 am. It will be there in the morning.

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Questions?