This document provides 7 tips for an effective holiday content marketing strategy: 1) Know your audience and past performance, 2) Stay up to date on trends, 3) Start early planning promotions and messaging, 4) Create special promotions like discounts and gifts, 5) Engage multiple distribution channels, 6) Advertise campaigns using video and search ads, and 7) Continuously monitor and analyze campaign results. The holiday season is a key time for attracting new customers, building loyalty, and increasing sales.
2. Holiday content marketing strategy is a must-have part of your overall
marketing activities.
Last year, users increased their spending by 13.1%, so people continue
to shop despite the pandemic. And with 59% of people making purchases
online, you shouldn’t miss an opportunity to increase your income during
the holiday period.
3. Know your audience - define it
and learn what it expects,
Check how your last year
campaign performed,
Set goals for this year,
Set KPIs and measure ROI.
Before mastering your holiday
content plan and strategy, don’t
forget about these elements:
4. Well, in the last couple of years you have to keep
an eye on the technologies’ development. Mobile
shopping has held its position for the last three
years.
In fact, 64% of users appeal to mobile search
before heading to the store.
Besides, monitor what’s going on in the Internet
society. Check Google Trends and popular social
networks like Instagram or TikTok.
1. Keep an eye on
current trends
5. When do you usually start your holiday
campaigns?
2. Start early People start shopping quite early. In fact, CNBC reports that 27% of buyers
plan to start purchasing Christmas gifts before the end of September.
So, think out festive CTAs, design, an appealing message, and holiday offers
beforehand.
Trust us, an early start will pay off. Of course, keep the launch of your
promotions in the logical time frames.
6. 3. Revise your past holiday
marketing strategy
This will help you avoid failure strategies,
You will use and develop what is working.
Before starting a new campaign, check previous ones. There are some reasons
for this:
Moreover, thanks to past campaigns, you might have a stack of keywords that
fit your goal. Revise them and add new ones that will trend this season.
7. 4. Create special holiday
promotions
The holiday season is not complete without sales and
special offers. There is a truly wide range of holiday
deals you can use:
discounts
free gifts
BOGO deals
early access
free bonuses or
rewards
free shipping
giveaways
Remember that such promotions not only attract new
clients but also make the current ones more loyal.
8. 5. Engage all available
distribution channels
blog
social media
podcast
email marketing
Let people know about holiday campaigns you have. To
do this, engage all available distribution channels you
have.
guest posting
influencer marketing
Also, there are more opportunities to tell customers
about your holiday promotions. Use:
9. 6. Advertise your
campaigns
66% of users claim they favor watching a short video to learn about
a product or service. So, you can create videos to describe your
events and advertise them.
Or you can use good old Google Ads and expose your site on the top
of the search.
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7. Revise your
results
Don’t forget to monitor your progress.
As your campaigns are running, check how they
perform.
Compare the current results with what you’ve
expected to get.
Decide on if your campaigns need slight changes.
Also, be ready to answer customers’ questions or
fix mistakes, if any.
Then gather all the data after the campaigns
finish. Finally, analyze the results you’ve received.
To get the most out of your holiday marketing
activities:
1.
2.
3.
4.
5.
6.
seen converted
11. The holiday season gives an amazing
opportunity to attract new clients,
build loyal relationships with the
current ones, and earn more.
Use the tips from this festive guide to
get better results during the holiday
season.
12. Promote your brand on
authoritative sites with
real traffic.
It’s easy with Adsy.
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