Presentation given to Wyoming County NY New Entrepreneurs group on 5/1/2014. An overview of some of the factors needed to increase your website traffic and what you can do to increase your traffic.

1. Increasing Your Website Traffic
&
Growing Your Business Darla Indralingam
Elm Street Technologies

2. Agenda
Intro
Questions?6
Resources5
Putting the Pieces Together4
Choosing Your Puzzle Pieces3
You Have a Website – Now What?2
1

3. Now What?
Just because you
have built a really
great website,
doesn’t mean that
they will come!

4. •Marketing
The action or business of promoting and selling
products or services, including market research and
advertising.
•Internet Marketing
Marketing efforts done soley over the Internet that
includes the promoting and selling products and
services, including market research and advertising.
Several years ago marketing in print
publications created fantastic results.
Today that is not the case – internet
marketing provides a greater return on
investment due to social networking and
other connections you can make with
customers and potential customers.

5. Increasing Your Web Site Traffic &
Growing Your Business Deciding how to use
internet marketing to
your best advantage is
like this can of puzzle
pieces – you not only
have to choose the right
ones, but they have to fit
together to get the end
result you are looking
for.

6. Increasing Your Web Site Traffic &
Growing Your Business
Facebook
Twitter
Google+
Pinterest
Social Media Networks
Slideshare
YouTube
Mobile Media
App Stores
Social Media Networks such as
Facebook, Twitter, Google +,
etc., allow you to connect with
not only existing customers but
potential customers as well.
The key to using Social
Networking is choosing the
platform that your customers
use.
For a small business, having
your own app that customers
can install on their smart
phones will give you another
way to build positive
relationships and business with
your customers and future
customers.
Potential customers and
existing customers look for your
business on the internet and
they are using today’s mobile
devices. Your site must be
responsive and not only look
good on all devices, but MUST
BE USEFUL and USER FRIENDLY
ON ALL DEVICES!!!!
Slideshare is another web
services that allows you to
share presentations such as
this. Using slideshare and
similar sites gives you the
opportunity to establish your
business as an expert.
YouTube is another great way to
help establish your expertise for
your business. Create your own
YouTube channel and regularly
post content that will provide a
benefit to your customers and
potential customers.

7. Increasing Your Web Site Traffic &
Growing Your Business
Local Pages/Directories
RSS Feeds
Offline sources
Blogging Paid Advertising
Create a Mailing List
Local Internet Pages/Directories
are good ways to list your
business (sometimes for free).
The more links and references
you have about your business
on the internet will help google
and other search engines find
your business.
Having a Blog on your website
or on another site is a great way
to help establish your business
and your expertise. Offering
bits of information and help in
your blog increases the trust
your customers and others will
have in your business and you.
Allowing your web site and blog
to participate in RSS feeds
automatically feeds your
headlines and interesting topics
to your customers and future
customers. The best part of this
is you don’t need to do anything
other than write great content
for your website.
Paid advertising gives you the
opportunity to have your ads
appear at the top of web search
pages – but you pay for this and
depending on the keywords it
can be costly. Also, pay per click
advertising is also available so
that each time someone clicks
on your ad you pay for that ad.
I would not do this until I have a
following for my business and
website and use it to reach new
customers.
Offer something for free or offer
to email your website visitors
when there are site updates.
This allows you to create a
mailing list. This mailing list can
also be used to send out sale
notices as well as website
updates. KEEP IN CONTACT
WITH YOUR CUSTOMERS!
You still can use offline sources
to increase your website traffic.
Make sure your website, blog,
and on-line information is listed
on all correspondence, business
cards, print advertising, etc.
Even put a sign on your car
listing your business and
website.

8. Increasing Your Web Site Traffic &
Growing Your Business
Search Engines
Search Engines and your
business ranking is like the
corner piece of your internet
jigsaw puzzle. If your website
isn’t located in first two pages
of a search request, the chances
are potential customers will not
find you.
Let’s take a look at some of the
factors that decide your page
ranking.

9. Increasing Your Web Site Traffic &
Growing Your Business
Search Engine Optimization (SEO)
Most search engines use a formula or “algorithm” to determine ranking
• Page title
• Overall body content
• Number and Quality of links
• Social media influence
• Meta tags and keywords
• And more . . .
Remember: Not all search engines use the same formula
Optimizing your website and all
content you post on the web is
an important part of assisting
the search engines in finding
your site.
If you don’t know how to do
this, it is well worth the money
spent to hire someone who
does.

10. Increasing Your Web Site Traffic &
Growing Your Business
Content Is King
• Write eye-
catching
headlines
• Write
excellent
content
• Write more
often
Enhance with
Multimedia
• Use eye
catching
photos and
graphics
• Produce a
podcast
• Upload videos
to YouTube
Be social
• Create links to
your social
pages
• Post regularly
and relevant
information
• Reply to
comments
and
information
appropriately
Many components are taken
into consideration by the Search
Engines, but the most important
is Content. This slide and the
next provides some easy things
that you can do to help increase
your search engine rankings.

11. Increasing Your Web Site Traffic &
Growing Your Business
Blogging &
Guest Posting
• Guest post on
other blogs.
• List your blogs
on blog
directories
• Always include
a link to your
blog &
website in
your signature
SEO
• Know your
keywords
• Use your
keywords
strategically in
titles and
content.
• Know your
website
numbers.
Other Things
• Link to
authority sites
in your niche.
• Submit a
sitemap to the
search
engines.
• Keep your
website
current

12. Increasing Your Web Site Traffic &
Growing Your Business
Develop a Solid Internet Marketing Strategy
• Include all or many of things we have talked about
previously.
• Put it on paper with goals that are measureable.
• Your plan will change and evolve over time.
• Focus on the long term, optimizing everything for
SEO.
• Provide amazing value to your site users and
customers.
• Think of SEO as an opportunity to create value.
• Don’t try to outsmart Google and the search engines –
your business will loose!
By creating and writing down
your Internet Marketing
Strategy, you can easily set
goals and determine when you
meeting them.
Your Internet Marketing
Strategy will evolve as your
business evolves and as you
reach goals.

13. Increasing Your Web Site Traffic &
Growing Your Business
Getting to the Top . . .
• Takes persistence,
• Takes patience,
• Takes time,
• Consistently evolving your strategy,
• Putting your pieces of the puzzle together!

14. Increasing Your Web Site Traffic &
Growing Your Business

15. Increasing Your Web Site Traffic &
Growing Your Business
Resources
• Elmstreettechnologies.com
• MailChimp (mailchimp.com)
• Search Engine Resources
• Google Analytics
• Social Networking Groups
• Local Internet Advertising
• Your customers – listen to what they say about your website!

16. Increasing Your Web Site Traffic &
Growing Your Business
Example of Google Analytics Overview Page

17. QUESTIONS

18. THANK YOU!