Blogging can be an effective marketing strategy if done for the right reasons and properly implemented. Statistics show 181 million worldwide bloggers with blogs generating more leads for businesses. For blogging to benefit a business, it should have clear goals around thought leadership, awareness, leads, or customer retention. A successful business blog requires research, a dedicated team, content calendar, and alignment with overall business strategy. It is important to measure results and blog consistently, rather than blogging just because competitors do or to boost SEO. Following best practices of leading blogs includes focusing on quality over quantity of posts.