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Good 2 Great: 10 tips for improving your online fundraising results

Inspired by Jim Collin’s ‘Good to Great’ methodology, learn the process for evolving your online fundraising program into one that produces lasting change and results. It starts with 10 steps that any organization can implement with the right planning and technology. This session doesn’t just focus on tactics, but ways your organization can create long term success by changing the fundraising culture. You will also learn about the latest trends in US giving and how it impacts efforts today.

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Good 2 Great: 10 tips for improving your online fundraising results

  1. 1. GOOD TO GREAT 10 THINGS THAT WILL IMPROVE YOUR ONLINE FUNDRAISING RESULTS Danielle Johnson Vermenton, CFRE
  2. 2. …Dramatic results do not come from dramatic process - not if you want them to last, anyway. -Jim Collins, Author “Good to Great” Good to Great
  3. 3. Navigating today’s landscape
  4. 4. How is the industry doing? Giving USA Report Individual Giving $258 billion 5.7% increase Foundation Giving $53 billion 8.2% increase Bequest Giving $28 billion 15.5% increase Corporate Giving $17 billion 13.7% increase
  5. 5. Online giving grew in 2014 compared to 2013 8.9% Overall charitable giving grew in 2014 compared to 2012 2.1% Donors prefer to spread the word about their favorite charity email 51% For every 100 donors gained, 105 were lost AFP FEP Study 105
  6. 6. Online Fundraising Scorecard More than 1/3 of orgs didn’t send an email in the first 30 days 84% of donation forms were not optimized for mobile 63% of orgs did not offer the donor next steps 66% of email sign-ups held no appeal #npgamechangers @djvermenton
  7. 7. There’s so much opportunity Boomers Age 49-67 Gen X Age 33-48 63% of giving Source: Blackbaud Next Generation of American Giving 2013 #npgamechangers @djvermenton
  8. 8. Greatness is not a function of circumstance. Greatness is largely a matter of conscious choice, and discipline. Jim Collins
  9. 9. Let’s get started
  10. 10. “ STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Look at results1
  11. 11. Make a list2
  12. 12. People Training Development Invest in staff3
  13. 13. Capitalize on opportunities Be ready for a ‘hot damn’ moment4
  14. 14. Add curb appeal5 Expand your welcome Build momentum through a series of messages Move them with stories of impact Have a clear call to action for the reader
  15. 15. Add curb appeal5
  16. 16. Add curb appeal5 88% of organizations did not have a welcome series Why is this a game changer? Online Giving Scorecard
  17. 17. #6 Focus on your audience Use compelling images Tell stories that are relatable Create mission moments! Stop being boring6
  18. 18. Segment Target Personalize Take a fresh approach7
  19. 19. Let donors fundraise No new events needed It creates opportunity Give up control8
  20. 20. Go monthly9 Popular w/Boomers & Gen X Consistent revenue stream Donors give more & longer
  21. 21. Go monthly9 Make it part of your standard donation form Run an annual multimessage campaign Promote all year long, in multiple places Manage failed transactions with email alerts
  22. 22. Create a donor journey Give them something to do Run TY campaigns Have a plan Have an attitude with gratitude strategy10 Enhance the experience #npgamechangers @djvermenton
  23. 23. 73% of orgs don’t have a social sharing component at the end of the donation process Let them celebrate – Make it social! Online Giving Scorecard Report Have an attitude with gratitude strategy10 #npgamechangers @djvermenton
  24. 24. Have a pragmatic, committed-to-excellence process with a framework that will keep your organization, its leaders, and its people on track for the long haul. -Good to Great, Jim Collins www.jimcollins.com #npgamechangers @djvermenton
  25. 25. What’s next? Pause Recognize Celebrate
  26. 26. 1. Look at your results 2. Make a stop doing list 3. Invest in your people 4. Be ready for opportunity 5. Expand your welcome 6. Tell great stories 7. Segment & personalize 8. Let donors DIY for the mission 9. Go monthly 10. Create a donor journey Q & A
  27. 27. We’ve got you covered with resources, guides and advice. Get it all www.npengage.com
  28. 28. Everyday hero Blackbaud Confidential 28
  29. 29. Keep the conversation going Stay in touch @djvermenton @bbinteractive Best Practices, Trends, Thought Leaders www.npengage.com BBCON is coming to Austin in October! http://bbconference.com

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