1. COM233
Fundamentals of the Internet
Social Media Project Final Report Elements
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2. THE BIG Project (455 points)
• Requirements
– Interactive WordPress website using HTML & CSS
– WordPress Blog with at least 12 posts, RSS feed
– Facebook profile and fan page with 20 posts
– Twitter account with 20 tweets
– Pinterest with at least 3 boards, 10 pins each
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3. Overview/Project Summary (10 pts)
• Include a list of your URLS here
• What was the purpose – Facebook
of the project? • facebook.com/arabelle.fuller.3
– Facebook Fan Page
• What did you want to • She Remembers Pearl Harbor
http://www.facebook.com/pages/S
he-Remembers-Pearl-
achieve? Harbor/370493976353281
– Gmail
• Who did you want to • pearlharbornursewwii@gmail.com
– Pinterest
reach? • http://pinterest.com/pearlharbornur
s
– Twitter
• https://twitter.com/AraBelleFuller
– WordPress Site
• http://fundamentaltestblog.wordpre
ss.com/
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4. Planning Timeline
Blog Post Topic Facebook Topic Twitter Topic Pinterest
Week One (1/28-2/1) Set Up Page set up and get 30 Set Up Set Up
likes
Week Two (2/4-2/10) Set Up “Friend” classmates “Follow” classmates “Follow” classmates
Week Three (2/11-2/17)
Week Four (2/18-2/24)
Week Five (2/25-3/3)
Week Six (3/4-3/10)
Week Seven (3/11-3/17)
Week Eight (3/18-3/24)
Week Nine (3/25-3/31)
Week Ten (4/1-4/7)
Week Eleven (4/8-4/14)
Week Twelve (4/15-4/21)
Week Thirteen (4/22-4/28)
Week Fourteen (4/29-5/5)
Week Fifteen (5/6-5/12)
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5. Summary of Project (75 pts)
• What worked the best?
• What didn’t work?
• What would you have
done differently?
• What did you enjoy?
• Did you meet your
goals?
– Brief summary
– Use the data to support
your analysis
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6. Klout Score Report (10 pts)
• Connect Twitter,
Facebook Page,
WordPress.com at a
minimum
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7. WordPress.com (66 points)
• Overview Graph
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8. WordPress Analytics
• Top Pages and Posts • Clicks
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9. WordPress Analytics
• Totals, Followers & • Shares
Shares
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10. WordPress Analytics
• All Referrers • Search Engine Terms
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11. Other Web Criteria
About 5
Contact 5
Home 5
Specialty Page One 5
Specialty Page Two 5
Masthead & Subtitle 4
Free Of Spelling Errors 5
Images Have Alt Tags 5
Footer Includes Copyright Notices & Contact Links 5
Appropriate Content 5
Social Sharing Buttons (post to Facebook, Twitter) 5
RSS Feed 5
Links To Your Social Media Sites 5
Sitemap 5
One Bulleted List 3
Game/Puzzle 3
All Links Work 3
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12. Website & Blog Results
Goal Actual
Total Posts (12 required)
All Time Views
All Time Comments
Average Per Day
All Time Referrer – Search Engine
All Time Referrer – Word Press
All Time Referrer - Google
All Time Referrer - Twitter
Content Total Posts
Followers Blog
Followers Comments
REPORT ALL TIME RESULTS (Get data from Stats)
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13. Blog Commentary
• What worked?
• What didn’t?
• How did you get engagement?
• Most popular post? Why?
• Least popular post? Why?
• What would you do differently?
• Additional comments …
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14. Twitter (64 pts)
• 20 tweets • Connect to Facebook
• Created custom • Create a custom profile
background with photo
• Include screenshot • Include screenshots
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15. Twitter Analytics
• Use twentyfeet.com
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16. Twitter Analytics – Tweetstats.com
http://www.tweetstats.com/
graphs/arabellefuller
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17. Twitter Results
Goal Actual
Total Tweets (20 required)
Followers
Followers Lost
Ratio Followers/Following
Total Favorites
Total Tweets All Time
Posted Links
Followed Lists
REPORT ALL TIME RESULTS (Get data from Twenty Feet)
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18. Twitter Commentary
• What worked?
• What didn’t?
• How did you get engagement?
• Most popular tweet? Why?
• Least popular tweet? Why?
• What would you do differently?
• Additional comments …
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19. Facebook (pts)
• 20 posts
• Profile Photo
• Cover Image
• At least 30 followers to
get Insights activated
• “About” information
completed
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20. Facebook (76 pts)
• Likes and People • Overview Graph
Talking About This
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21. Facebook Likes
• People Who Like Your • Where Your Likes
Page Came From
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22. Facebook Reach
• Who You Reached • How You Reached
People
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23. Facebook Reach
• Visits To Your Page • Post Analysis
– Include all posts
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24. Facebook Talking About This
• Who is Talking About • How People Are
Your Page Talking About Your
Page
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25. Facebook Results
Goal Actual
Total Fan Page Posts (20 required)
Total Profile Posts
Total Likes
Friends of Fans
REPORT ALL TIME RESULTS (Get data from Facebook Insights)
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26. Facebook Commentary
• What worked?
• What didn’t?
• How did you get engagement?
• Most popular post? Why?
• Least popular post? Why?
• What would you do differently?
• Additional comments …
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27. Pinterest (56 pts)
• 3 boards, 10 pins each
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28. Pinterest Analytics
• Repinly.com • Pinpuff.com
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29. Pinterest Results
Goal Actual
Followers
Following
Boards
Likes
Pins
Repins
Pinpuff Pinfluence Score
Pinpuff Reach Score
Pinpuff Activity Score
Pinpuff Virality Score
REPORT ALL TIME RESULTS (Get data from Pinerly.com and PinPuff)
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30. Pinterest Commentary
• What worked?
• What didn’t?
• How did you get engagement?
• Most popular pin? Why?
• Most repined? Why?
• What would you do differently?
• Additional comments …
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31. Marketing Grader Report (10 pts)
• http://marketinggrader.com
• Be SURE it reports your feeds
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32. Marketing Grader Report
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33. Marketing Grader Report
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34. Marketing Grader Report
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35. Marketing Grader Report
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36. Marketing Grader Report
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37. Marketing Grader Report
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38. Marketing Grader Report
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39. Marketing Grader Report
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40. Marketing Grader Report
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41. Marketing Grader Report
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42. Marketing Grader Report
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43. Marketing Grader Report
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44. FreeGrader Report (10 pts)
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45. SiteReportCard.com (10 pts)
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46. Overall Points Breakdown
Overview/Project Summary (10 pts) Project Purpose 2
What Did You Want To Achieve? 2
Who Did You Want To Reach? 2
List Of URLs 2
Planning Timeline 2
Summary of Project (75 pts) What Worked Best? 15
What Didn't Work? 15
What Would You Have Done Differently? 15
What Did You Enjoy? 15
Did You Meet Your Goals? Summary & Use Data 15
Klout Score (10 pts) Screenshot 10
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47. WordPress Points Breakdown
WordPress.com (66 points) Screenshots Of Your Pages 5
Screenshot Overview Graphs 3
Screenshot Top Pages And Posts 3
Screenshot Clicks 3
Screenshot Totals, Followers & Shares 3
Screenshot All Referrers 3
Screenshot Search Engine Terms 3
Website & Blog Results Table 8
Blog Commentary What Worked? 5
What Didn't? 5
How Did You Get Engagement? 5
Most Popular Post? Why? 5
Least Popular Post? Why? 5
What Would You Do Differently? 5
Additional Comments 5
Other Web Criteria About 5
Contact 5
Home 5
Specialty Page One 5
Specialty Page Two 5
Masthead & Subtitle 4
Free Of Spelling Errors 5
Images Have Alt Tags 5
Footer Includes Copyright Notices & Contact Links 5
Appropriate Content 5
Social Sharing Buttons (post to Facebook, Twitter) 5
RSS Feed 5
Links To Your Social Media Sites 5
Sitemap 5
One Bulleted List 3
Game/Puzzle 3
All Links Work 3
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48. Twitter Points Breakdown
Twitter (64 pts) 20 Tweets 5
Create Custom Background 2
Connect To Facebook 2
Create A Custom Profile With Photo 2
Screenshots Of Your Profile 2
Screenshot Reputation Indicators 2
Screenshot Following Analysis 2
Screenshot More Details 2
Screenshot Tweetstats.Com 2
Twitter Results Table 8
Twitter Commentary What Worked? 5
What Didn't? 5
How Did You Get Engagement? 5
Most Popular Tweet? Why? 5
Least Popular Tweet? Why? 5
What Would You Do Differently? 5
Additional Comments 5
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49. Facebook Points Breakdown
Facebook (76 points) 20 Posts 5
Profile Photo 2
Cover Image 2
At Least 30 Followers 2
"About" Information Completed 2
Screenshot Likes And People Talking About This 2
Screenshot Overview Graph 2
Screenshot People Who Like Your Page 2
Screenshot Where Your Likes Came From 2
Screenshot Who You Reached 2
Screenshot How You Reached People 2
Screenshot Visits To Your Page 2
Screenshot Post Analysis (Include All Posts) 2
Screenshot Who Is Talking About Your Page 2
Screenshot How People Are Talking About Your Page 2
Facebook Results Table 8
Facebook Commentary What Worked? 5
What Didn't? 5
How Did You Get Engagement? 5
Most Popular Post? Why? 5
Least Popular Post? Why? 5
What Would You Do Differently? 5
Additional Comments 5
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50. Pinterest Points Breakdown
Pinterest (56 points) 3 Boards, 10 Pins Each 5
Screenshot Repinly.Com Score 3
Screenshot Pinpuff.Com Score 3
Pinterest Results Table 10
Pinterest Commentary What Worked? 5
What Didn't? 5
How Did You Get Engagement? 5
Most Popular Pin? Why? 5
Most Repinned? Why? 5
What Would You Do Differently? 5
Additional Comments 5
Other Points Breakdown
Marketing Grader Report (10 pts) Includes Your Feeds 10
FreeGrader Report (10 pts) Screenshot Of Reports 10
SiteReportCard.com (10 pts) Screenshot Of Reports 10
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