This is the presentation of the seminar held in Denver on Jan 2014 [http://bit.ly/KsiYLX]. It describes why LinkedIn is so important and how to capitalize on its latest changes in an effective way, in order to reach a larger and engaged audience. Inspirational case studies, professional tips.

1. #LI4NonProfit
@daninbrief
A free seminar for Managers, Fundraisers, P
and anyone involved in a volunteer activity
!
Daniele Federico
SPEAKER
Gabriela Perez
ORGANIZER
HOSTED BY:

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6. TODAY’S AGENDA
Intro . WHY LINKEDIN IS
IMPORTANT IN A
SOCIAL MEDIA STRATEGY
1. NUMBERS, DATA &
LINKEDIN BASICS
2. THE HOW, THE GOODS
AND THE BADS
3. CASE STUDIES (and
personal cases)

7. HOW CAN I FIND A:
Job?

8. HOW CAN I FIND A:
Client?
Job?

9. HOW CAN I FIND A:
Client?
Job?
Partner?

10. HOW CAN I FIND A:
Client?
Job?
Partner?
Sponsor?

11. HOW CAN I FIND A:
Fundraiser?
Client?
Job?
Partner?
Sponsor?

12. YOU CAN FIND:
Fundraiser
Volunteer
Client
Job
Board members
Supporter
Partner
Sponsor

13. THE PROBLEM ABOUT
LOOKING FOR A JOB

14. THE PROBLEM ABOUT
LOOKING FOR A JOB
The Job Seeker
The Recruiter

15. THE PROBLEM ABOUT
LOOKING FOR A JOB
The Job Seeker
•
apply
•
apply
•
app…
The Recruiter

16. THE PROBLEM ABOUT
LOOKING FOR A JOB
The Job Seeker
•
apply
•
apply
•
app…
The Recruiter

17. THE PROBLEM ABOUT
LOOKING FOR A JOB
The Job Seeker
•
apply
•
apply
•
app…
•
.doc
•
.docx
•
.pdf
•
.ai
•
online form
•
Windows
•
Mac
•
Ubuntu
The Recruiter

19. HOW LINKED MAKES PROFIT
FROM TODAY’S JOB MARKETPLACE

20. HOW LINKED MAKES PROFIT
FROM TODAY’S JOB MARKETPLACE

21. HOW LINKED MAKES PROFIT
FROM TODAY’S JOB MARKETPLACE

22. HOW LINKED MAKES PROFIT
FROM TODAY’S JOB MARKETPLACE

23. YOU CAN FIND:
Fundraiser
Volunteer
Client
Job
Board members
Supporter
Partner
Sponsor
LINKEDIN IS A CONTACT MANAGEMENT TOOL

25. source: The Next Web
This graph looks at the income generated by LinkedIn’s three main revenue streams.
It includes data taken from the company’s quarterly earnings.

26. LINKEDIN REVENUE
source: LinkedIn

27. 1. PROFILE
(THE SHORT VERSION)
•
Don’t copy and paste from your resume
•
Profile picture (smile, white background, no
selfie, no mysterious hands on the shoulder,
keep it simple, check the light)
•
Headline
•
Summary

28. COMPANY
PAGE
1. Tell people to specify on their
profile that they are volunteer
of your organization
2. “Productize your offering” in
the product page.
3. Keep in contact with your
donors and track every step
photo: Cape & Plymouth Business

29. GROUPS
1.
2.
3.
4.
5.
6.
7.
8.
Check other groups. List of nonprofits
groups in colorado
Topic, title, contents
Inbound links (Group profile, Welcome
message and any communication)
Identify influencers
Feedbacks and rewards
“Promote awesome” - John Haydon
Connect people to each other
Share stories
“76K+ NonProfit Groups”
- Bryan Breckenridge
photo: World Financial Group

30. NPO ON LINKEDIN IN 4 STEPS
1. Fix your profile, follow other NPOs, join other
groups
2. Build your Company Page (Talent attraction) and/or
Group
3. Update on a regular basis
4. Your existing network should join you on LI
TIP: LinkedIn offers 50% discount for our Hiring Solutions to NPOs.
Email: NonprofitSolutions@linkedin.com

31. NEWS
LINKEDIN FOR VOLUNTEERS

32. NEWS
LINKEDIN FOR VOLUNTEERS
•
•
Paid service
Offered at a discounted rate of 90% off
LinkedIn’s standard rate for job
postings
!
•
$19.50 for a 30-day volunteer posting

33. FUNDRAISING
•
All board members need to be affiliated with the organization so that they
appear on your company page
•
The Executive Director needs to also ensure that they are connected with
each board member
•
Determine what businesses and companies you want to target for funding/
sponsorships/business relations
•
•
Research each via their company page
Identify who among your network has a relationship with that company
and request an introduction with that person

34. 2. THE GOODS AND THE BADS

35. 2. THE GOODS AND THE BADS

36. 2. THE GOODS AND THE BADS

37. 2. THE GOODS AND THE BADS

38. LINKEDATING?
(This is a real email from LinkedIn. Found it on BuzzFeed.com)

39. WHY (SOME) QUIT LINKEDIN?
•
Are most of the messages and/or the jobs relevant? (#spamming)
•
Most of the people who are endorsing me don’t know how good
I am. (pork barreling)
•
LinkedIn currently has no “block” feature (#stalker)
•
Advertising is (far) more expensive
•
LinkedIn Hack

43. ations to join LinkedIn on your behalf
us permission to do so,” LinkedIn said
“We never send messages or invitations
to join LinkedIn on your behalf to
anyone unless you have given us
permission to do so”
- LinkedIn said

44. 3. CASE STUDIES

45. linkedin.com/company/american-red-cross

46. linkedin.com/company/american-red-cross

54. linkedin.com/company/national-wildlife-federation

55. linkedin.com/company/national-wildlife-federation

56. linkedin.com/company/public-broadcasting-service

57. linkedin.com/company/public-broadcasting-service

60. linkedin.com/groups/University-Toronto-officialUniversity-Alumni-37708/about

61. We've found our engagement rates on LinkedIn to be equal (and, in some cases, higher)
than on Facebook, which was a big surprise. Others may find similar results when they take
a look at their channel metrics. Up next, Instagram and Pinterest! - Path Representative

69. RESOURCES
GROUPS
•
https://bloomerang.co/
•
http://
nonprofit.linkedin.com/
•
•
http://
www.nptechforgood.com/
https://twitter.com/
LinkedIn4Good
•
The Chronicle of
Philanthropy
•
VolunteerMatch
•
NTEN: The
Nonprofit
Technology Network

70. “Women Love Social Media more than men
(Unless It's LinkedIn).
24% of Internet-using are men compared to 19% of women.”
–Pew Research 2013