ComercialSemiotician & Market Researcher at Squadrati
Setor Advertising / Marketing / PR
Sobre I'm a semiotician and a market researcher. I'm strongly interested in new trends, targets and phenomena within contemporary culture. Indeed, I'm interested in contemporary music trends, so I write about that on Zero and GoodbyeZero.
In Squadrati I deal with trend analysis, netnography and mobile video ethnography, a new research method we presented during Social Media Week 2014. With Squadrati I work on behalf of Nespresso, Autogrill, cameo, Coca-Cola, Elizabeth Arden, Fanta, Nissan, Pernod Ricard, Philip Morris, Royal Canin, Unicoop Tirreno, Unilever, San Carlo etc.
I taught Strategic Planning at IED Digital Media Management Master and I lectured at Università Bocconi (master degree), ...