1. PERSONAL BRAND EXPLORATION
Daniel Wagaman
Project & Portfolio I: Week 1
July 11, 2021

2. People call me crazy for the amount of time I spend studying basketball and
trying to perfect my craft of sportscasting but that’s what I love to do and my
life revolves around it.
I eat, sleep, and breathe sports. If I’m not watching them, I’m playing them or
talking about them, but everything I do outside of work involves sports.
I’m someone who prides themselves on having passions, I feel like if you don’t
have any passions or goals then you’re just going through the motions for lack
of a better term.
I like to think of myself as very “coachable”, I can take constructive criticism
and apply it in order to improve. I’ve played sports my whole life so that’s
something that comes natural, I never take offense from someone who has
more experience in life than me telling me how to do something.
I’m only a sophomore in college so I don’t have much industry experience, so
what I like to do is turn one of the rooms in my house into a makeshift
broadcast studio. I live broadcast NBA games, I film myself doing game
breakdowns and talking about big headlines in the NBA that week, I have a
podcast with a few friends where we discuss big sports news on a weekly
basis. So I’m doing everything I can to get as much experience in the industry
without actually being in the industry.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Broadcast Announcer
• News Analyst
• Reporter
BRAND ARCHETYPE -My top brand archetype was
the hero archetype. I approach my work differently
than others through that prism because my only
priority isn’t just me. I like to make sure the people
around me are being successful as much as I like to
see my own success. So I feel like that sets me apart
from other because a lot of people now a-days are
extremely selfish and only care about themselves.
This trait is one reason I want to start my own
sportscasting school in the future that will cost less
than most and provide students with all the information
that they need to be successful in this industry,
because what’s the point of being great in something if
you don’t help form the next generation of greats?
Sportscaster for Sports Media
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: I couldn’t find his age
but he looks to be in his 30’s, he is a
man, he is married, he has degrees from
Ohio State University and Mount Vernon
Nazarene University, he resides in
Spring, Texas and he is white.
• PSYCHOGRAPHICS: His interests are
mostly media companies and recruiting
companies but he also lists Disney,
Netflix, Variety Magazine and the NCAA
as other interests. He mostly stays within
the sports media world when he’s not
working.
• IDEAL AUDIENCE MEMBERS:Gene
White, the Director of Talent Acquisitions
at Fox Sports.
[Director of Talent Acquisitions at Fox Sports]
TARGET AUDIENCE

5. GOALS
Short Term: My short term goal immediately
following graduation is to do an internship for Fox
Sports in either NYC or LA. I plan on doing this by
applying for internships with that company while
I’m still in school, so I’ll have one lined up by the
time I graduate.
Mid Term: My goal for 5-10 years post graduation is to
be the Radio Broadcaster for the LA Clippers, I plan on
doing this by using my connects with the LA Clippers
(I’m in contact with the Clippers TV Broadcaster), who
has told me once I graduate he’ll help me get a job with
the Clippers.
Long Term: My goal for 15-20 years post graduation is
to be the Clippers full-time TV broadcaster, I will do this
by using my time spent working with the Clippers to
build my reputation not only with the Clippers but
around the league.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Information Retention 95%
Understanding Stats 98%
Vocabulary 85%
People Skills 90%
SOFT
HARD
Perform for Recordings
35%
Read Teleprompters
20%
Critical Thinking 75%
Speaking 90%
SOFT
HARD

7. I help sports viewers gain knowledge of the
spory by providing in-depth analysis of the
sport.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Shadowed SDSU play-by-play announcer
• I have a sports podcast with friends
• I do my own NBA Broadcasts
• I’ve coached basketball teams
• I’m also mentored by the Clippers
announcer.
Education:
• Sportscasting, Full Sail University
• Dan Patrick School of Sportscasting, B.S., Full Sail University (2023)
• High School Diploma, Murrieta Mesa High School.
Awards:
• I’ve volunteered to take stats and
announce games at my High School
Alma Mater
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Brian Sieman
Industry Experience:
• Timberwolves radio announcer for 5
years
• 14 years as Clippers radio announcer
• 2 years as Clippers TV announcer
Education:
• Journalism Degree from The University of Kansas,
class of 1998.
Leadership Experience:
• He was the Director of Communication at the
International Basketball Association.
Skills and Proficiencies:
• Extensive Basketball Knowledge
• Large and In-depth Vocabulary
• Very Charismatic
Daniel Wagaman
Overall Online Presence:
• He has 389 connections on Linkedin, he uses his twitter
account very frequently to interact with fans, has a very
professional headshot, his LinkedIn is very detailed.
• Grade: I would say his overall online presence grade is
average. 70/100.
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• High School Diploma
• Sophomore in College
Leadership Experience:
• Coached Basketball Teams
• Hosts a Podcast
Skills and Proficiencies:
• Ridiculous amount of Basketball knowledge
• Can easily talk basketball for hours
• Very energetic and enthusiastic
Overall Online Presence:
• Only has 1 connection on LinkedIn, uses twitter to
interact with other basketball minds and gain more
knowledge and try and make connections. Headshot
could use some work, Linkein in not very detailed due
to lack of experience and young age.
• Grade: Overal online presence grade is poor but will
improve with time and age. 25/100.

10. COMPETITION
Noteworthy Experience:
• He was a Sports Specialist at Fox Sports for 2 years.
• He was a Sports Reporter for 2 years at the New York
Daily News.
• He has been a Journalist/Analyst at ESPN for 17 years.
Daniel wagaman
HEADSHOT HEADSHOT
Industry Experience:
• Stephen A. has been in the industry
for 18 years.
Education:
• Bachelor’s Degree in Mass Communications from
Winston-Salem State University class of 1992.
Skills and Proficiencies:
• Extremely Charismatic.
• Can get an audiences attention no matter the subject.
• Is knowledgeable about all sports.
Overall Online Presence:
• Has over 34,000 followers on linkedin, regularly uses
social media platforms to interact with fans, players and
other people in his industry, his profile is very detailed
and professional as well as his headshot.
• Grade: His grade is definitely superior. 95/100.
Industry Experience:
• None
Education:
• High Diploma
• Sophomore in College
Leadership Experience:
• Coached basketball teams
• Hosts a podcast
Skills and Proficiencies:
• Has a ridiculous amount of basketball knowledge
• Can easily talk basketball for hours
• Very energetic and enthusiastic
Overall Online Presence:
• Only has 1 Linkein connection, regularly uses social
media platforms to interact with people that have the
same interests as me, profile will become more detailed
as I get more experience and education, will get a more
professional headshot in the future.
• Grade: I give myself a poor grade based on lack of
experience. 25/100.
Stephen A. Smith

11. BRAND POSITION
For basketball fans who want in-depth and
accurate analysis, I provide a fun and informative
analysis of high level basketball because I am
younger so I can relate to more basketball fans
than others.
“WAGGY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• I will join the National Association of Broadcasters
• Sports Broadcasting Camp 2021
‣ July 26th-30th 2021 and it’s online
• National Association of Broadcasters Show
‣ October 9th-13th 2021 in Las Vegas, Nevada
Digital Marketing
• Primary Content: The main content I want to put out there is
NBA related. I already do a podcast and I started doing my
own broadcasts of NBA games in my room. I also want to do
player and team break downs on YouTube once my editing
skills improve.
• Primary Tools: There isn’t a social media platform I won’t use
to promote my content, Instagram, TikTok, Youtube, Twitter,
Snapchat. I can use all of them to my advantage.
• Website: By linking all of my content on my website and
making it a fun and interactive place for visitors.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• My mentor is currently the play-by-play announcer for
the LA Clippers (which is the position I am shooting for).
I met him at a game and told him that I am a
sportscasting major and he said that he wants to do
anything he can to help me reach my goals.
Formal Education
• I will have a Bachelor’s degree in Sportscasting from
the Dan Patrick School of Sportscasting at Full Sail
University
Technical Skills
• I will use a teleprompter app to learn how to read one
with more efficiency and confidence.
• I will use my camera setup to do scripted performances
in from of the camera to become more comfortable.
• I am taking an online course to expand my vocabulary.
Soft Skills
• I’m taking a public speaking course at my local
community college.
• I’m working with my mentor on critical thinking to know
exactly what is important information to retain.
• I’m working with a friend who is a Psychology major to
better understand people so I can be more deliberate in
my approach.

14. Daniel Wagaman
You know how most play-by-play announcers bore you? Well what I do is
bring a whole new dynamic to what it means to be a play-by-play
announcer. In fact you can go to any of my social medias and find clips of
me announcing and see exactly what makes me more entertaining and
interesting to watch.

15. REFERENCES
• Angst F (2018). Overview of Careers in Sports Broadcasting.
The Balance Careers.
https://www.thebalancecareers.com/overview-of-sports-
broadcast-jobs-3113341
• National Association of Broadcasters Home Page (2021).
https://www.nab.org/
• Sieman B (2021). Brian Sieman Linkein Home Page.
Linkedin https://www.linkedin.com/in/brian-sieman-9ab6804/
• Smith S (2021). Stephen A. Smith Linkedin Home Page.
Linkedin.https://www.linkedin.com/in/stephen-a-smith-
763b31194/
• Summary Report for: Broadcast Announcers and Radio Disc
Jockeys (2021). Onet Online.
https://www.onetonline.org/link/summary/27-3011.00
• The Sports Broadcasting Camp (2021).
https://www.sportsbroadcastingcamp.com/