At every moment we are creating or losing trust. When people look at your LinkedIn profile are you creating or losing trust? These 7 rules will likely make or break your digital first impression which is almost certainly made on LinkedIn. Most are simple to correct, but fatal flaws that many times as salespeople, we miss.

1. THESE 7 RULES OF LINKEDIN
SALESPEOPLE SHOULD NEVER BREAK
NEW TOOLS

2. OLD SCHOOL
RELATIONSHIPS
BUILDING SKILLS
COMBINING
NEW TECH
TOOLS&
TO CREATE A
DYNAMIC SALES PERSON

3. www.oldschoolwithnewtools.com
PEOPLE BUY FROM PEOPLE
THEY LIKE AND TRUST
THE #1 RULE OF SALES

4. COMMUNICATION URGENCY TRUST
C-U-T MODEL
WE BUILD TRUST THROUGH THE
www.oldschoolwithnewtools.com
Since the beginning of time, we have used great
communication and a sense of urgency to build
likability and trust with prospects and clients.

5. THE 21ST CENTURY CUT
C-U-T MODEL
AMPLIFY
COMMUNICATION
ACCELERATE
URGENCY
ACTIVATE
TRUST
BREAK THROUGH SALES
BARRIERS
What's different in our 21st century digital age economy is
how you can Amplify Your Communication, Accelerate Your
Urgency and Activate Trust with your Prospects, giving you
the 5% Extra Power necessary to break through sales barriers
like never before.
www.oldschoolwithnewtools.com

6. THE MOST
IMPORTANT
BUSINESS WEBSITE IN
THE WORLD
There are more LinkedIn Subscribers than Twitter
and there is no more powerful tool to build your
personal brand and credibility. But, what if you use
it in ways that actually hurt you and your team.
www.oldschoolwithnewtools.com

7. RULE BREAKER #7:
NO PROFILE PICTURE
This one seems so basic, that no one should break this rule.
Spend a few minutes to walk outside, take a friend with you,
find a nice location location with some greenery and exchange
time taking pictures meant for your LinkedIn profile.
The picture does not have to be super-fancy...but, a poor
picture or no picture is an immediate credibility killer.
AMPLIFY YOUR
COMMUNICATION
www.oldschoolwithnewtools.com

8. RULE BREAKER #6:
WAITING TO CONNECT
AMPLIFY YOUR
COMMUNICATION
LinkedIn is not Facebook. It's creepy if you try
to FB friend request after a 10 minute
conversation, but your new acquaintance wants
to know you more on LinkedIn.
So, have the LinkedIn app on your phone and
before you leave that awesome conference or
networking event, reach out and Link.
www.oldschoolwithnewtools.com

9. RULE BREAKER #5:
SENDING A GENERIC INTRODUCTION
It's easy to do. You see that gigantic list of
"People You May Know" names and that huge
button that says "Connect" underneath of it.
The problem is pressing that "Connect" button
sends out a generic requests and no one likes
generic.
Take the time to go into their profile, remind
them of where you met, what you talked
about and ask them connect.
AMPLIFY YOUR
COMMUNICATION
www.oldschoolwithnewtools.com

10. IT'S OK TO HAVE
FAVORITES.
Click here to learn more tips and tools that might
just become your new favorite.
KEEP GOING!
FOUR MORE RULES
ARE UP NEXT...

11. RULE BREAKER #4:
GO BEYOND THE
CONGRAT'S POST
Your LinkedIn friend just earned the
promotion or achievement of a lifetime.
Awesome!
Think twice before you push out the
'Congrats' email. Take the time to write a
short thoughtful comment and urge them
onto even greater heights.
The return on such small effort to write a
positive follow-up is huge!
AMPLIFY YOUR
COMMUNICATION
www.oldschoolwithnewtools.com

12. RULE BREAKER #3:
NOT GIVING
ENDORSEMENTS
Certainly endorsements are not meant to be a
'quid-pro-quo' in nature. But taking the time to
endorse people you know who have a particular
expertise is essential...especially, if you hope to
get some endorsements on your profile.
And if you have done business with someone
before, take the time to write a brief
recommendation.
AMPLIFY YOUR
COMMUNICATION
www.oldschoolwithnewtools.com

13. RULE BREAKER #2:
JOINING POLITICALLY
CHARGED GROUPS
It's tempting to want to join up with your
favorite political group...but unless your
product or service is political in nature,
mixing your politics and your sales
profession will lead to people who will
avoid you and your product.
Stick with groups that will bolster your
personal brand.
AMPLIFY YOUR
COMMUNICATION
www.oldschoolwithnewtools.com

14. RULE BREAKER #1:
SHARING TOO MUCH
(OR TOO LITTLE)
Sharing your most recent article that
relates to your industry is great. But
remember, every time you share, it
shows up on everyone else's feed,
every time!
If you ever want your content to be
seen don't let it get confused with the
other 5 articles you sent for the day.
One industry relevant post per 24
hour period is about right.
AMPLIFY YOUR
COMMUNICATION
www.oldschoolwithnewtools.com

15. www.oldschoolwithnewtools.com

16. DISCOVER YOUR OLD
SCHOOL WITH NEW
TOOLS POWER.
Tim Brown Dan Streeter
Tim@3cr8.com dan@3cr8.com
(303) 882-4631 (720) 544-3218
Pam Gaines
pam@3cr8.com
(502) 777-3730
www.oldschoolwithnewtools.com