O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
11 steps to boost your
international growth
How to sell and promote your solution
efficiently on the web
Presenter Daniel ...
Introduction
• I created this presentation after doing extensive research on how to sell
any type of solution or product w...
MyStory
3
Daniel Nilsson
Business Developer and
Intrapreneur
o My passion is to constantly improve and evolve
companies
o ...
4
11 steps to boost your
international growth
Before you start
Business goals, vision
and executive support
5
This type of project is sometimes a big
investment in time...
Step 1
Create a value
proposition
6
What value do we deliver to the customer?
Which one of our customer’s problems are we
...
Best example - http://www.mindset.se/en/
7
Image is from http://www.mindset.se/en/
Step 2
Create a defined sales
process
8
They found your solution so now what?
What steps are involved in the sales process...
Example
Sales Process
9
In each stage several requirements are involved
for classification.
Using the stages it is possibl...
Step 3
Develop a B2B
Strategy
10
Use the SOSTAC model to get going fast.
Find out more at
http://www.smartinsights.com/dig...
Step 4
Build a brilliant
webpage
11
Create a customer-centric website which you use
to test, learn and refine your approac...
Step 5
Search marketing
12
Make sure that potential customer can find you
when they search on Google.
Group target key phr...
Step 6
Implement content and
inbound marketing
13
Start a long relationship using Inbound marketing
where you catch the in...
14
Content – Sales process
15
16
17
Inbound marketing costs 62% less
per lead than traditional, outbound marketing.
AVG COST/LEAD: $135
AVG COST/LEAD: $346...
Step 7
Social media
18
Create and curate useful,
sharable content
Interact using social media
platform such as Hubspot
Tap...
Step 8
Lead generation and
E-CRM
19
Implement effective lead nurturing campaigns to
boost results.
Use prominent call-to-a...
Step 9
Build a sales force
20
Implement best of breed CRM
system (SalesForce, Hubspot
CRM or Microsoft CRM) and
manage sal...
Step 10
Convert the customer
to a thrilled fan
21
Implement an after sales process
Promote usage of the system and
educate...
Step 11
Analytics and
improvement
22
Set up goals and funnels with
value assigned
Use forward and reverse path
analysis to...
23
Thank you
Daniel Nilsson
Phone: +46 707-403684
Email: info@daniel-one.com
Linkedin: http://www.linkedin.com/in/danielni...
Próximos SlideShares
Carregando em…5
×

de

11 steps to boost your international growth Slide 1 11 steps to boost your international growth Slide 2 11 steps to boost your international growth Slide 3 11 steps to boost your international growth Slide 4 11 steps to boost your international growth Slide 5 11 steps to boost your international growth Slide 6 11 steps to boost your international growth Slide 7 11 steps to boost your international growth Slide 8 11 steps to boost your international growth Slide 9 11 steps to boost your international growth Slide 10 11 steps to boost your international growth Slide 11 11 steps to boost your international growth Slide 12 11 steps to boost your international growth Slide 13 11 steps to boost your international growth Slide 14 11 steps to boost your international growth Slide 15 11 steps to boost your international growth Slide 16 11 steps to boost your international growth Slide 17 11 steps to boost your international growth Slide 18 11 steps to boost your international growth Slide 19 11 steps to boost your international growth Slide 20 11 steps to boost your international growth Slide 21 11 steps to boost your international growth Slide 22 11 steps to boost your international growth Slide 23
Próximos SlideShares
Od automatyzacji do personalizacji, czyli dlaczego narzędzia nie zastąpią człowieka
Avançar
Transfira para ler offline e ver em ecrã inteiro.

7 gostaram

Compartilhar

Baixar para ler offline

11 steps to boost your international growth

Baixar para ler offline

This presentation gives you 11 steps on how to start promoting your solution efficiently on the web for an international market.

I created this presentation after doing extensive research on how to sell any type of solution or product world wide. The data I have reviewed are from marketing experts, Gartner, reports, vendors and my own personal experience building organizations with a global customer base.

The purpose of the presentation is to share my conclusions on how to build a successful marketing, sales and support set up with a global focus.

Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you.

Some pictures can be a bit blurry when you view the presentation directly from the web. To see a high quality version of the presentation simply download it. If you have any questions please don't hesitate to contact me at www.daniel-one.com

Livros relacionados

Gratuito durante 30 dias do Scribd

Ver tudo

11 steps to boost your international growth

  1. 1. 11 steps to boost your international growth How to sell and promote your solution efficiently on the web Presenter Daniel Nilsson November 1 2015
  2. 2. Introduction • I created this presentation after doing extensive research on how to sell any type of solution or product world wide. The data I have reviewed are from marketing experts, Gartner, reports, vendors and my own personal experience building organizations with a global customer base. • The purpose of the presentation is to share my conclusions on how to build a successful marketing, sales and support set up with a global focus. • Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you. 2
  3. 3. MyStory 3 Daniel Nilsson Business Developer and Intrapreneur o My passion is to constantly improve and evolve companies o I love to create customer-focused solutions and processes that last o My future goal is to be part of creating and grow a solution that will affect at least 100 million people on an annual basis. o I think giraffes are cool More information LinkedIn http://se.linkedin.com/in/danielnilssonsweden Personal web page www.daniel-one.com Twitter: https://twitter.com/danielnilsson77 Facebook: https://www.facebook.com/DanielNilssonsInsights
  4. 4. 4 11 steps to boost your international growth
  5. 5. Before you start Business goals, vision and executive support 5 This type of project is sometimes a big investment in time and money, and it is important that you make sure it is aligned with the company strategy, business goals and that you have full executive support before you start. Make sure you have executive support Is this project aligned with the business goals and strategies.
  6. 6. Step 1 Create a value proposition 6 What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? What benefits do you deliver? Why should the customer choose your solution? Without value there is nothing to sell ©2003-2014 Greener Consulting Ltd T/A Futurecurve. All Rights Reserved. Check out my slideshare http://www.slideshare.net/Danie lNilsson4/how-to-create-a- strong-value-proposition-for-b2b
  7. 7. Best example - http://www.mindset.se/en/ 7 Image is from http://www.mindset.se/en/
  8. 8. Step 2 Create a defined sales process 8 They found your solution so now what? What steps are involved in the sales process? What are the actions? What should the customer experience? Define your process What actions needs to be taken to close the deal? What happens in every step? Check out my slideshare http://www.slideshare.net/Danie lNilsson4/how-to-define-a-sales- process-for-b2b-sales
  9. 9. Example Sales Process 9 In each stage several requirements are involved for classification. Using the stages it is possible to understand what is required to move the process forward and finally close the deal. 6 main stages
  10. 10. Step 3 Develop a B2B Strategy 10 Use the SOSTAC model to get going fast. Find out more at http://www.smartinsights.com/digital- marketing-strategy/sostac-model/ Create a clear audience target Plan using RACE, 5Ss, 5Ps to structure thinking. The SOSTAC Model
  11. 11. Step 4 Build a brilliant webpage 11 Create a customer-centric website which you use to test, learn and refine your approaches. Use B2B buyer personas profiles - http://nanamarketing.tumblr.com/post/50909738021 /how-you-can-sell-more-by-creating-users-personas Implement a marketing platform like http://www.hubspot.com This is the nr 1 decision point! Optimize customer journeys Get the sell-inform-entertain balance right
  12. 12. Step 5 Search marketing 12 Make sure that potential customer can find you when they search on Google. Group target key phrases by decision maker Define key brand messages for search engine result page Your pages need to be found! Use PR and outreach to build quality backlinks Set geographic target and use localized meta data for international marketing
  13. 13. Step 6 Implement content and inbound marketing 13 Start a long relationship using Inbound marketing where you catch the interest of the potential customer and establish trust. Define you Nuclear and Primary fuel Create a blog 80 % of webpage visitors are not ready to buy Push content to social media Reach out to target the right influencers
  14. 14. 14
  15. 15. Content – Sales process 15
  16. 16. 16
  17. 17. 17 Inbound marketing costs 62% less per lead than traditional, outbound marketing. AVG COST/LEAD: $135 AVG COST/LEAD: $346 OUTBOUND INBOUND SOURCE: HUBSPOT, 2012
  18. 18. Step 7 Social media 18 Create and curate useful, sharable content Interact using social media platform such as Hubspot Tap into the passion in your sector for sharing useful tips. Use all the relevant features in LinkedIn Use assisted conversion in Google Analytics to show what works Use https://hootsuite.com to schedule and plan your updates
  19. 19. Step 8 Lead generation and E-CRM 19 Implement effective lead nurturing campaigns to boost results. Use prominent call-to-actions across the site Use landing pages to maximize inbound campaigns Only 27% of B2B leads are sales-ready when generated Use welcome emails and profiles to build a relationship Create a lead nurturing and follow up program
  20. 20. Step 9 Build a sales force 20 Implement best of breed CRM system (SalesForce, Hubspot CRM or Microsoft CRM) and manage sales Do web presentations and sales calls using http://www.gotomeeting.com Contact with a real person will increase closing rate. Take the customer through the sales process Measure everything and constantly improve the customer experience Image is from salesforce.com
  21. 21. Step 10 Convert the customer to a thrilled fan 21 Implement an after sales process Promote usage of the system and educate the customer You need a proper after sales process that will make sure that the customer are experiencing the value you have promised. Make sure that the customer is successful – are they using the solution? Measure everything and constantly improve the customer experience Copyright Gartner
  22. 22. Step 11 Analytics and improvement 22 Set up goals and funnels with value assigned Use forward and reverse path analysis to show most effective content Create a deeper understanding and find out what really works Set up event tracking to see which calls-to-action and content that works best Use content experiments to increase conversion on key pages Image is from hubspot.com
  23. 23. 23 Thank you Daniel Nilsson Phone: +46 707-403684 Email: info@daniel-one.com Linkedin: http://www.linkedin.com/in/danielnilssonsweden Facebook: https://www.facebook.com/DanielNilssonsInsights Private web: http://www.daniel-one.com Twitter: https://twitter.com/danielnilsson77
  • jmrwaas

    Nov. 4, 2018
  • SherifGaber5

    Jul. 24, 2016
  • Hadao

    Oct. 18, 2015
  • DanielHickmore

    Nov. 16, 2014
  • wamlaw

    Oct. 18, 2014
  • pletalk

    Oct. 18, 2014
  • Gonnector

    Oct. 18, 2014

This presentation gives you 11 steps on how to start promoting your solution efficiently on the web for an international market. I created this presentation after doing extensive research on how to sell any type of solution or product world wide. The data I have reviewed are from marketing experts, Gartner, reports, vendors and my own personal experience building organizations with a global customer base. The purpose of the presentation is to share my conclusions on how to build a successful marketing, sales and support set up with a global focus. Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you. Some pictures can be a bit blurry when you view the presentation directly from the web. To see a high quality version of the presentation simply download it. If you have any questions please don't hesitate to contact me at www.daniel-one.com

Vistos

Vistos totais

7.840

No Slideshare

0

De incorporações

0

Número de incorporações

3.188

Ações

Baixados

184

Compartilhados

0

Comentários

0

Curtir

7

×