1.
Trend vs. Fad

2.
Social Trends:
Shared changes in sentiment
in any measurable direction.

3.
1
They respect
all that is natural

4.
2
They are
getting greener

5.
3
They want
more connections

6.
4
They know
your secrets

7.
5
They look for
braggable
experiences

8.
6
They expect
mobile solutions

9.
7
They will be
wearing them

10.
8
They are
making it themselves

11.
9
They see
digital and real
worlds converge

12.
1. We respect that which is natural
2. We are getting greener
3. We want more connections
4. We know your secrets
5. We look for braggable experiences
6. We expect mobile solutions
7. We will be wearing them
8. We are making it ourselves
9. We see digital and real worlds converge